Survey on the Use of Generative AI by Small and Medium-Sized Enterprises
Published ・ Source Japan | PR TIMES
Results of a survey on generative AI use by small and medium-sized enterprises conducted by 株式会社エフアンドエム. The usage rate was about 70%, but only 20% used it on a daily basis, and only about 10% had established internal rules. The biggest barrier to adoption was not cost or risk but “uncertainty about how to use it”; rulemaking is particularly lagging in the medical and welfare sectors.
Facts
There were 2,503 valid responses from companies
About 70% of companies said they currently use generative AI for work
Only about 20% of companies used it almost every day
More than 60% used it to draft emails and reports
Use as a reference for management decisions and as a sounding board ranked highly, at just under 50%
Only about 10% of companies have established internal rules
AndTech to hold a WEB seminar on “The Space Debris Problem and Removal and Capture Technologies, and Business Development in On-Orbit Services Amid the Expansion of Space Utilization” on Friday, Nov. 6
Published ・ Source Japan | PR TIMES
株式会社AndTech will hold a WEB seminar on “Space Debris and the Space Business” on Nov. 6, 2026. It will explain the expansion of the space business, the space debris problem, and business development in on-orbit services.
Facts
Currently worth about 40 trillion yen
It is projected to grow to about 120 trillion yen by 2040
Participation fee: 50,600 yen (tax included)
About 46,000 satellites are expected to be launched by 2030
“Gintama Smartphone Battle Chronicle,” a command-battle RPG brimming with the spirit of “Gintama,” holds the story event “Halloween”!
Published ・ Source Japan | PR TIMES
株式会社セガ will hold the 9th story event, “Halloween,” starting Oct. 1 in “Gintama Smartphone Battle Chronicle,” an RPG for iOS/Android. The event will feature limited-time quests, a pickup gacha, and a shop sale.
Following last year's “Afternoon Tea Plate,” a special collaboration between Kyoto Gion Anon, celebrating its 10th anniversary, and 帝塚山ポアール, celebrating its 55th founding anniversary, “Anfinancier” will go on sale at Anon stores nationwide starting Friday, Oct. 9!
Published ・ Source Japan | PR TIMES
株式会社サザエ食品 will begin selling “Anfinancier,” a collaboration product commemorating the 10th anniversary of Kyoto Gion Anon, at Anon stores nationwide on Oct. 9, 2026. A Japanese-style cafe inside KITTE Osaka is also currently serving Shine Muscat sweets for a limited time.
Facts
“Anfinancier” goes on sale starting Friday, Oct. 9, 2026
Price: 390 yen (422 yen including tax)
A special collaboration plate with 帝塚山ポアール, which celebrated its 55th founding anniversary
The collaboration was realized last year to mark Anon’s 10th anniversary
ジーエフシー株式会社, a wholesale supplier of processed foods for commercial use, unveils its October new product lineup
Published ・ Source Japan | PR TIMES
ジーエフシー株式会社, a wholesale supplier of processed foods for commercial use, has unveiled its new product lineup for October 2026. Its wide range of products, spanning Japanese and Western cuisine to desserts, will support menu planning in the food service industry.
Takatsuki mayor and others renew their resolve on disaster preparedness, mindful of lessons from the “Otsuka Breach” flood disaster recorded in 高槻市 history
Published ・ Source Japan | PR TIMES
On Oct. 1, Reiwa 8, 高槻市 held a memorial ceremony along the Yodo River embankment to keep alive the lessons of the “Otsuka Breach,” a major flood in Taisho 6, and Mayor Tsuyoshi Hamada and others renewed their commitment to disaster preparedness.
Personality begins offering “Skills Compendium,” a dictionary linking occupations, tasks, and skills
Published ・ Source Japan | PR TIMES
株式会社Personality has begun offering “Skills Compendium,” a dictionary that systematizes occupations, tasks, and skills. It covers 461 occupations, 1,458 tasks, and 3,931 skills, with 4-level definitions and assessment questions for every skill.
“TIFFCOM 2026” to be held Oct. 28–30! Bringing Japanese content to the world—IP, anime, international co-productions, and the forefront of AI and technology come together!
Published ・ Source Japan | PR TIMES
“TIFFCOM 2026” will be held from Oct. 28 to 30, 2026, at 東京都立産業貿易センター浜松町館 in Tokyo. It is organized by 経済産業省, 総務省, and 公益財団法人ユニジャパン. This year will see more exhibitors related to AI and data analytics, along with conferences and a market (TGFM and TIPM) focused on the overseas expansion of Japanese IP, international co-productions, and animation. Industry representatives from AGBO, 日本アニメーション, Production I.G, and other companies will speak.
Facts
Original2026年10月28日（水）から30日（金）まで
Total attendance: 4,610
Participants from overseas: 1,905
46 participating countries and regions
More than 7,700 business meetings
24 feature film projects from 24 countries and regions around the world
アミューズクリエイティブスタジオ...東映 among the 10 participating companies
New standard series “フルーツビア研究所” goes on sale starting Oct. 16! <Echigo Beer>
Published ・ Source Japan | PR TIMES
エチゴビール株式会社 will launch its new brand “フルーツビア研究所” on Oct. 16, 2026. The first product, a Le Lectier pear and wheat ale, will go on sale, with a double berry and red ale slated to follow in November.
Italian brand ロレーナ アントニアッツィ officially launches NO SEASON in Japan
Published ・ Source Japan | PR TIMES
The Italian luxury prêt-à-porter brand 「ロレーナ アントニアッツィ」 is launching its sustainability-focused “NO SEASON by Lorena Antoniazzi” project in Japan in earnest. Promotional events will be held from October to November at venues including 阪急うめだ本店, 大阪髙島屋, 藤崎本館, 帝国ホテル東京 and 札幌三越.
【OXO Project】Korean premium tea brand “ONEUN” promotes its brand to Japanese consumers and buyers at GOOD LIFE Fair 2026, which drew more than 3.7万人
Published ・ Source Japan | PR TIMES
Korean premium tea brand “ONEUN” exhibited at “GOOD LIFE Fair 2026,” held at Tokyo Big Sight in September 2026, promoting its plans for the Japanese market to more than 3.7万人 of visitors.
【LIMNO】Notice of basic agreement on a strategic capital and business alliance with 株式会社トライアイズ and アイコム株式会社 toward forming a joint venture with our company
Published ・ Source Japan | PR TIMES
株式会社トライアイズ has reached a basic agreement with アイコム株式会社 to jointly operate our company as a joint venture.
Trending on X during the broadcast! Report on the “スカパー! 30th Anniversary Thanksgiving Festival” PR event
Published ・ Source Japan | PR TIMES
スカパーＪＳＡＴ株式会社 held a PR event for the “スカパー! 30th Anniversary Thanksgiving Festival” to mark the 30th anniversary of its broadcasting launch on October 1, 2026. Unit ROIROM was named ambassador, and guests including ウエンツ瑛士氏 took the stage. A new commercial and various campaigns were introduced.
Facts
30th broadcast anniversary
30th anniversary of the broadcasting launch on Thursday, October 1, 2026
“Sudden Attack: Zero Point” launches “Preseason 2”!
Published ・ Source Japan | PR TIMES
株式会社ネクソン released the Preseason 2 update for its new FPS “Sudden Attack: Zero Point,” currently in early access, on October 1, 2026. The update includes a reset of ranked-match RP, new parts and limited-time rewards.
Asia’s first: New formulation “REJURAN HB Pearl,” a new formulation of the skin-rejuvenation injection “リジュラン（REJURAN）,” to be offered at the Shinjuku Main Clinic from Thursday, October 1, 2026
Published ・ Source Japan | PR TIMES
湘南美容クリニック（SBC） will begin offering “リジュランHB Pearl,” a new formulation containing a brightening ingredient developed jointly with PharmaResearch社, at its Shinjuku Main Clinic from October 1, 2026.
株式会社Surpass changed its executive structure effective October 1, 2026, to expand its business and strengthen its management base. 盛田恵介 became a director, 川本喜浩 became an auditor, and 下川大輔 stepped down as executive vice president and became a senior adviser.
【宇都宮市】📷 The “Iina Utsunomiya 2026 Instagram Posting Campaign” is underway! 📷
Published ・ Source Japan | PR TIMES
宇都宮市 is holding the “Iina Utsunomiya 2026 Instagram Posting Campaign,” inviting people to post photos and videos taken in the city on Instagram. Participants must follow 宇都宮観光ナビ and add the hashtag. Prizes are scheduled to be shipped around February of Reiwa 9.
Announcement of appointment of new representative director and president
Published ・ Source Japan | PR TIMES
アイディルートコンサルティング株式会社 announced that 金内忍 became its representative director and president effective October 1, 2026. The company provides consulting in DX and cybersecurity and is a member of the サイリーグホールディングスグループ, which is under 株式会社チェンジホールディングス.
Toy-subscription service トイサブ！ launches “Baby Play Type Diagnosis” on LINE, letting users experience a toy planner’s recommendations through 9 questions
Published ・ Source Japan | PR TIMES
株式会社トラーナ launched the free “Baby Play Type Diagnosis” on October 1, 2026, through トイサブ！’s official LINE account and website. Parents answer 9 questions to identify their child’s play type.
Facts
9 questions
Original8つのタイプのいずれかに判定されます
Takes approximately 2–3 minutes
More than 36万 toy plans created to date
Accumulated evaluation data on toys totals more than 170万 records
(As of August 2025)
Offers 3 plans
Our company has been doing so since July 2026
In September 2026
From approximately 1,800 types of educational toys
6 educational toys with a total list price of at least 17,000 yen
Sports club Actos launches new brand “AXTOS Pilates”
Published ・ Source Japan | PR TIMES
株式会社アクトス launched “AXTOS Pilates,” a women-only machine Pilates brand using the expertise of TSUTAYA Conditioning PILATES, and held the grand opening of its first location, “AXTOS Pilates Nakagawa Studio,” on October 1, 2026. A second location will also open in Ashikaga, Tochigi, in due course.
【As intensifying competition for property acquisitions raises the risk of “overpaying”】Procurement support tool “Drago～仕入れの達人～” verifies acquisition prices using the comparable-sales and income-capitalization methods
Published ・ Source Japan | PR TIMES
マンションリサーチ株式会社 has added an appraisal function using the income-capitalization method to “Drago～仕入れの達人～,” a procurement support tool for real estate companies engaged in property acquisition and resale. In addition to the comparable-sales method, the tool can automatically calculate yields and income-based property values, helping users address the risk of overpaying and assess exit strategies.
Terra Charge株式会社 announced that it will extend its “WELCOME Coupon” discount campaign for first-time users of its EV charging service, テラチャージ, from Oct. 1, 2026, through March 31, 2027. The app redesign has also been completed.
“Osaka Diamond Festa 2026 ~Autumn~” to be held Oct. 23 (Fri.)–25 (Sun.)
Published ・ Source Japan | PR TIMES
大阪ダイヤモンド地区エリアマネジメント推進委員会 will hold “Osaka Diamond Festa 2026 ~Autumn~” from Oct. 23 to 25 in front of the Hanshin Umeda Main Store, south of JR Osaka Station. Events include pumpkin art lanterns, a food truck market, a DJ station and OSM live performances.
Long-awaited large-size “MEGA NOPE” launches from “Guilty Soda NOPE”
Published ・ Source Japan | PR TIMES
サントリービバレッジ＆フード will launch “MEGA NOPE 1.5L PET bottle,” a large-size version of “Guilty Soda NOPE,” on Oct. 6, and will run a collaborative campaign with （株）Ｙｏｇｉｂｏ.
“Guilty Soda NOPE”: Survey on “guilty spending” trends and the realities of modern stress, “Guilty Spending Trends Survey 2026”
Published ・ Source Japan | PR TIMES
サントリービバレッジ＆フード conducted the “Guilty Spending Trends Survey 2026” following the strong performance of its new product “Guilty Soda NOPE.” It analyzed the realities of stress among people today and trends in “guilty spending,” revealing tendencies to relieve stress alone and characteristics of eating and drinking as “guilty treats.”
Facts
Shipments surpassed 100 million bottles in 150 days after launch
100 million bottles shipped
An opinion survey of 1,000 people who have engaged in “guilty spending or behavior”
About 90% of people with experience of guilty spending say they prefer to relieve stress alone
Stress caused by “changes in the environment” is 12.2 points higher than the average for other age groups
Stress caused by “interpersonal relationships” also ranks high, at 40.8%
[Hotel Oriental Express Fukuoka Tenjin] “Après-midi Raisin & Shine Muscat,” featuring Shine Muscat grapes and grapes
Published ・ Source Japan | PR TIMES
A limited-time afternoon tea, “Après-midi Raisin & Shine Muscat,” made with Shine Muscat grapes and grapes, will be available at CROSS POINT TENJIN, the café at Hotel Oriental Express Fukuoka Tenjin. The price is 3,000 yen (tax included).
Funbaruzu’s laid-back vibe comes to animation! Don’t miss the comedy sketch collaboration with Yoneda 2000. “Anime Funbaruzu” airs Oct. 3 (Sat.), 23:25–23:30
Published ・ Source Japan | PR TIMES
“Anime Funbaruzu,” an animated adaptation of the plush character Funbaruzu, will begin airing on BSよしもと on Oct. 3. The program will feature short animations using AI technology, as well as a comedy sketch collaboration with Yoneda 2000.
Shinya Aoki and Ren Hiramoto offer their own analysis of the RIZIN Nagasaki event! On Horie Yoshinori vs. Usami Masapatrick, they say, “If Patrick can handle the grappling, it’s his game.” They speak candidly about the event’s featured bouts and the lightweight division.
Published ・ Source Japan | PR TIMES
ABEMA will livestream “RIZIN LANDMARK 16 in NAGASAKI,” to be held on Oct. 3, 2026, as a PPV event, and has released a video of Shinya Aoki and Ren Hiramoto discussing and analyzing the event.
“Puyo Puyo!! Quest” launches the “13.5th Anniversary Soon! Halloween Campaign”! The “Light and Dark Academy Festival Boost Gacha” is also underway!
Published ・ Source Japan | PR TIMES
株式会社セガ will hold the “13.5th Anniversary Soon! Halloween Campaign” in the puzzle RPG “Puyo Puyo!! Quest” starting Oct. 1, 2026. The campaign will feature a boost gacha with new characters “Gakutensai Nina” and “Gakutensai Lux,” as well as a tournament and login bonuses.
SUBU, the “winter sandals no one knows about” celebrating its 10th anniversary, launches its 2026 DOTS collection, “The Evolution of Winter,” bringing the history of footwear into winter sandals. Reservations open Oct. 2 [Details to be unveiled Oct. 2 (Fri.)]
Published ・ Source Japan | PR TIMES
株式会社イデアポート is launching “2026DOTS COLLECTION 2026,” a 10th-anniversary collection from the comfort sandal brand SUBU. Its concept is “The Evolution of Winter,” with 10 styles and 22 colors available. Reservations open Oct. 2.
Facts
Marked its 10th anniversary
10 styles in total
22 colors
Prices range from 9,900 to 14,300 yen (tax included)
Book launch: “Why Good People Somehow Gather: Amazing Hiring—Designing Recruitment for Companies That Get Chosen” (on sale Oct. 13) ranks No. 1 on Amazon
Published ・ Source Japan | PR TIMES
A book by Tamai Sei, representative of ロジHR株式会社, titled “Why Good People Somehow Gather: Amazing Hiring—Designing Recruitment for Companies That Get Chosen,” ranked No. 1 in Amazon’s new releases in the “Human Resources and Labor Management” category.
Sales AI agent “Aitane” to launch beta version on Oct. 1
Published ・ Source Japan | PR TIMES
株式会社Aitane will begin offering the beta version of its AI agent “Aitane,” which handles sales administrative tasks, on Oct. 1, 2026. 5 new features will be added: custom agents, custom objects, dashboards, a mobile app, and Meta AI glasses integration.
Support recovery by drinking Noto sake! “ウラのウラまで浦川です” is once again giving the campaign its full support!
Published ・ Source Japan | PR TIMES
Asahi Broadcasting Radio is supporting the “Support Recovery by Drinking Noto Sake Campaign,” organized by 大阪酒販協同組合, through its program “ウラのウラまで浦川です.” The campaign runs from Oct. 1 to Dec. 31, 2026.
ちょいおでん’s “Ultimate Conger Eel Broth” teams up with 板前バル: fresh seasonal fish goes “from sashimi to shabu-shabu.” New “Ultimate Conger Eel Broth Seafood Shabu-Shabu” goes on sale Oct. 1
Published ・ Source Japan | PR TIMES
株式会社ちょいおでん is teaming up with 板前バル to launch the new “Ultimate Conger Eel Broth Seafood Shabu-Shabu” on Oct. 1, 2026.
【TOKYO AUTO SALON 2027】Tickets go on sale Thursday, Oct. 1, 2026
Published ・ Source Japan | PR TIMES
Tickets for TOKYO AUTO SALON 2027 go on sale Oct. 1, 2026. The event will be held at 幕張メッセ starting Jan. 15, 2027. The 4 members of image girl group “A-class” have also been announced.
【四十八漁場】Reservations open for 2026 winter banquets and year-end parties! The secret to indulgence is food potential—signature hot pots include the debut of “Tuna and Winter Yellowtail Sukiyaki” alongside the winter favorite “Monkfish Hot Pot”
Published ・ Source Japan | PR TIMES
The izakaya 四十八漁場, operated by 株式会社エー・ピーホールディングス, will begin taking reservations for its winter banquet courses on Oct. 1, 2026. Guests can choose from signature hot pots including “Tuna and Winter Yellowtail Sukiyaki” and “Monkfish Hot Pot.” The company also highlights its efforts around food potential.
“Railway Day Hanshin Festival 2026” set for Saturday, Nov. 7! ～To be held at 2 venues: Amagasaki Depot and Amagasaki Castle Ruins Park～
Published ・ Source Japan | PR TIMES
Hanshin Electric Railway will hold “Railway Day Hanshin Festival 2026” on Nov. 7 at 2 venues: Amagasaki Depot and Amagasaki Castle Ruins Park. Entry to the depot venue is by advance application and lottery, with 7,000 attendees; the park venue is open to all.
Kimono that begins with “This is how I want to wear it.”
Published ・ Source Japan | PR TIMES
Hiroshima-based やしまグループ has unveiled the first new collection from its rebranded kimono label “Kimono Grace Edition,” beginning with the 2026 fall/winter season. As the market continues to shrink, the brand is redefining kimono as a fashion choice, offering 5 products that break from convention, including lace patterns and motifs inspired by works by Ito Jakuchu.
【ベンスクリニック渋谷院】Adds non-surgical lifting treatment “Ulthera” alongside ECM skin boosters, offering customized care tailored to each patient’s skin concerns
Published ・ Source Japan | PR TIMES
ベンスクリニック渋谷院, a Korean-origin cosmetic dermatology clinic, has added “Ulthera,” a non-surgical lifting device, alongside ECM skin boosters, and is offering customized treatments. It also extended its consultation hours starting Sept. 1, 2026.
【福岡大学】Lecture on “Thinking About Sexual Violence” (Oct. 5)
Published ・ Source Japan | PR TIMES
福岡大学 will hold a student safety and well-being seminar on Oct. 5 on the theme “Thinking About Sexual Violence.” The speaker will be Yoko Yamamura, an adviser on sexual violence prevention for Fukuoka Prefecture. The event is for students, faculty and staff, and club activity instructors.
Announcing the popular insurance rankings for October 2026! | “コのほけん！” insurance comparison, quote, and consultation site
Published ・ Source Japan | PR TIMES
Sasuke Financial Lab株式会社 has announced its popular insurance rankings for October 2026 on the insurance comparison site “コのほけん！” The survey period was Aug. 1 to 31, 2026, and the rankings list top products in categories including life and non-life insurance.
Professional dancers and entertainers to judge. The dance contest “SUKI-1 Dance Battle 2026,” open to everyone, is coming ＜立志舎 SUKI-1 GRAND PRIX®︎＞
Published ・ Source Japan | PR TIMES
学校法人立志舎 has announced the “SUKI-1 Dance Battle 2026” dance contest for elementary, junior high, and high school students, and has opened entries. Professional dancers and entertainers will judge, and the winner may be featured in a new commercial. The final will be held at Otemachi Mitsui Hall on Jan. 17, 2027.
Outdoor brand ogawa（オガワ）, with a 112-year history: Every year, October 10 is “Tent Day”
Published ・ Source Japan | PR TIMES
Outdoor brand “ogawa,” with a 112-year history, will launch new products and hold various campaigns in conjunction with “Tent Day,” observed every year on October 10.
Facts
Beige / Khaki 14,900 yen (tax included)
GRAY / NAVY 6,930 yen (tax included)
ogawa COOKING FIRE PIT 38,500 yen (tax included)
ogawa COOKING FIRE PIT SOLO 25,300 yen (tax included)
Ｓｋｙ株式会社 to exhibit at “FIT2026 Financial Information Technology 2026”
Published ・ Source Japan | PR TIMES
Ｓｋｙ株式会社 will exhibit at “FIT2026,” held at Tokyo International Forum from Oct. 15 to 16, 2026, and will offer live demonstrations of products including SKYPCE and SKYSEA Client View.
Opened last year!! Depart from the tram stop on the 2nd floor of JR広島駅ビル! A new individual plan, <Night Tram 768>, takes you around Hiroshima at night aboard Tran Rouge, a tram where you can dine!
Published ・ Source Japan | PR TIMES
広島電鉄 will launch the individual plan “Night Tram 768,” featuring the dining tram Tran Rouge, on October 31.
【ベンスクリニック名古屋院】Introduces next-generation radiofrequency (RF) lifting device “XERF.” Offers optimal, customized treatments tailored to each patient's skin concerns
Published ・ Source Japan | PR TIMES
ベンスクリニック名古屋院, a cosmetic dermatology clinic, will introduce the next-generation radiofrequency (RF) lifting device “XERF,” developed in Korea, on October 1, 2026, and offer customized treatments.
Facts
Available starting October 1, 2026
XERF １００ shots: 19,900 yen (tax included)
Treatment cost: 19,900 yen (including tax)–76,890 yen (including tax)
Event marking the 1st anniversary of the Osaka-Kansai Expo closing, “ATC PAVILION ーAUTUMN FESー,” to be held October 9–11
Published ・ Source Japan | PR TIMES
ATC will hold “ATC PAVILION ーAUTUMN FESー,” an event marking the 1st anniversary of the Osaka-Kansai Expo closing, from October 9 to 11, 2026. The event is organized by ATC and co-organized by 公益社団法人２０２５年日本国際博覧会協会.
2 new skins arrive in “Last Origin”! “Corrupted Last Record” returns, and a new “Total War” season begins
Published ・ Source Japan | PR TIMES
株式会社G・O・P added 2 new skins in an update to the strategy RPG “Last Origin,” brought back the “Corrupted Last Record” collaboration event, and launched the new “Ravager” season of the high-difficulty “Total War” content.
Tatsuya Yoshikawa solo exhibition “Xv - Tatsuya Yoshikawa Art Exhibition” confirmed!
Published ・ Source Japan | PR TIMES
Tatsuya Yoshikawa’s solo exhibition “Xv - Tatsuya Yoshikawa Art Exhibition” will open on October 16, 2026, at GAAAT GALLERY on the 3rd floor of MIYASHITA PARK South. Marking the 15th anniversary of his independence, the exhibition will feature 14 works of art made with Metal Canvas Art, along with merchandise for sale.
Survey on the use of carrier billing for Auto Race. “d払い” is the most-used service. 88.1% spend less than 50,000 yen per month
Published ・ Source Japan | PR TIMES
“Public Sports Betting Payment Guide,” operated by 株式会社サイトクリエーション, surveyed 59 people who had used smartphone carrier billing for online Auto Race betting. “d払い” was the most-used service (49.2%), and 88.1% spent less than 50,000 yen per month on account top-ups.
Training book released for architectural equipment CAD software “CADWe’ll Tfas Electrical Edition”
Published ・ Source Japan | PR TIMES
株式会社ダイテック announced that the study guide “CADWe’ll Tfas Electrical Edition Training Book for Practical Applications: Compatible with 14E/15E” went on sale through 出版文化社 on September 30, 2026.
Facts
82,000 licenses in operation
On sale through 出版文化社 on Wednesday, September 30, 2026
Autumn food poisoning: including cases of mistaking foods that look alike! Causes and prevention of food poisoning common in fall, on “Health Capsule! Genki no Jikan” on Sunday, 10/4
Published ・ Source Japan | PR TIMES
The October 4, 2026 broadcast of “健康カプセル！ゲンキの時間” will cover causes and prevention of food poisoning common in fall. Topics include fried rice syndrome caused by Bacillus cereus, tetramine in whelks, histidine in mackerel and Pacific saury, and mistakenly eating foods that look alike (shiitake mushrooms and poisonous angel wings, Chinese yams and gloriosa lilies, and hasuimo and taro).
ロンハーマン presents its autumn layering styles for this season, offering a range of looks featuring checks and leopard prints, layered knits, shirts, and cut-and-sew tops in different colors.
Facts
￥165,000
￥69,300
￥75,900
￥20,900
￥83,600
￥50,600
￥42,900
￥39,600
￥45,100
￥47,300
￥61,600
￥23,100
￥94,600
￥36,300
￥25,300
￥28,600
Companies mentioned：株式会社リトルリーグ、ロンハーマン、Ron Herman、RH Vintage、ebure for Ron Herman、ebure×Ron Herman、Fruits of the Loom for Ron Herman、extreme cashmere
Shiratori Pharmaceutical presents “Reiwa’s New Theories: Long-Held Beliefs Overturned,” starting October 4 on BSフジ
Published ・ Source Japan | PR TIMES
白鳥製薬株式会社 will begin sponsoring “Reiwa’s New Theories: Long-Held Beliefs Overturned” on BSフジ on October 4, 2026, and will also stream a companion version on YouTube.
“Christmas Market in Osaka Tenshiba” returns this year!! Enjoy gourmet food and illuminations for a special Christmas in sparkling Tenshiba.
Published ・ Source Japan | PR TIMES
“Christmas Market in Osaka Tenshiba” will open on November 20, 2026, with 24 vendors, a new photo spot, and a performance by Emiko Suzuki among the planned attractions.
360Channel plans and produces “先舞 一華,” BOATRACE’s interactive information character
Published ・ Source Japan | PR TIMES
株式会社360Channel handled the planning and production of “先舞 一華,” an interactive information character to be introduced at the Roppongi landmark “SIX WAKE ROPPONGI.” Debuting on October 1, 2026, the character will promote the appeal of boat racing and provide two-way communication with visitors.
Facts
Debuting at the facility on Thursday, October 1, 2026
VR video production with a track record of more than 500 videos annually
Capital: 288 million yen (including capital reserves)
The second craft beer for golfers, “Out of Bounds Stout,” goes on sale—Drink up the OB, then hit a great shot next time!
Published ・ Source Japan | PR TIMES
蓼科高原カントリークラブ, operated by アルピコリゾート＆ライフ, a consolidated subsidiary of アルピコホールディングス, has launched “Out of Bounds Stout,” the second craft beer for golfers. The stout has an alcohol content of 6% and will be on sale from September 19, 2026.
【KEYUCA】The brand’s first pet products are here! Inspired by pet owners’ feedback, new items address “small inconveniences” around mealtimes, relaxation, walks and more
Published ・ Source Japan | PR TIMES
河淳株式会社 has launched 10 items as KEYUCA’s first pet products. Designed for mealtimes, relaxation, walks and travel, they will be available for advance online purchase on October 1, with in-store sales starting at 44 locations nationwide on October 5.
Facts
The brand's 25th anniversary
10 items
Advance sales start on October 1 (Thursday)
On sale at 41 locations※ only from October 5 (Monday)
Toy store market hits record ¥762 billion; growth varies by category. “Gacha” and trading cards account for 70% of growth, leaving traditional toy stores where shoppers browse and choose behind
Published ・ Source Japan | PR TIMES
The toy store market expanded to a record ¥762 billion in fiscal 2025, but most growth was driven by gacha and trading card specialty stores. Traditional toy stores are struggling amid competition from online retailers and other types of businesses. 日本トイザらス also filed for civil rehabilitation.
【Media Appearance】Our organization’s director, 上田直之, appears on “BUSINESS SOUL MUSIC” on テレビ東京’s “流派-R since2001”!
Published ・ Source Japan | PR TIMES
上田直之, a director of 一般社団法人国際ビジネス連結機構, appeared on “BUSINESS SOUL MUSIC” on テレビ東京’s “流派-R since2001,” discussing support for Japanese companies expanding overseas and the potential of live commerce.
Facts
Management of 3 domestic companies and 6 overseas companies, 9 in total
Approximately 14,000 items in 4 days
Sales of approximately ¥112 million
Companies mentioned：一般社団法人国際ビジネス連結機構、テレビ東京、株式会社キレイコム、THE BLUE HEARTS
ツーリストホテル〈リソルホテルズ〉 launches its second collaboration project with 東京グレートベアーズ! Reservations for the limited-quantity “推し活応援プラン,” designed to let fans feel close to their favorite team while traveling, open at 3 participating hotels on Saturday, October 3
Published ・ Source Japan | PR TIMES
リソル株式会社 will begin taking reservations on October 3, 2026, for the “推し活応援プラン,” its second collaboration with volleyball team 東京グレートベアーズ. The plan is available at 3 hotels in Kanazawa, Osaka and Naha and includes exclusive content with the stay.
サードリー updates “Profiit（プロフィート）” from the perspective of employees entering data; adds daily reports, Outlook integration and AI-assisted data entry
Published ・ Source Japan | PR TIMES
サードリー株式会社 updated its management support platform “Profiit（プロフィート）” on October 1, 2026, adding features including daily reports, Microsoft 365 (Outlook) calendar integration, MCP integration (work data entry through conversations with external AI), a redesigned work condition feature and email notifications about data-entry status. The company says reducing the burden on employees entering data is key to continued use, and will continue expanding the platform’s capabilities as a management support tool that can be introduced without replacing existing tools.
Facts
Starting October 1, 2026, we began offering new features including daily reports, Microsoft 365 (Outlook) calendar integration and MCP integration (work data entry through conversations with external AI).
We are offering greater data-entry efficiency through daily reports, MCP integration and calendar integration, which were announced as upcoming features when the service officially launched on September 1, 2026.
Established: April 1, 2025
Each work item can now be evaluated from 4 perspectives: “progress,” “collaboration,” “sense of burden” and “sense of fulfillment.”
The previous “well-being input (5 items)” has been revamped
In line with the 4D cycle (Discover・Decide・Do・Develop)
ムジュウリョク technology production collaboration project “TikTok VTuber Group AUDITION” launches
Published ・ Source Japan | PR TIMES
ムジュウリョク株式会社 announced that 株式会社VEID, its jointly funded venture with 株式会社壽屋, will hold “TikTok VTuber Group AUDITION.” Applications are open from October 1 to November 1, 2026, and entry is free.
Aratas株式会社 gets fully underway under a new management structure
Published ・ Source Japan | PR TIMES
Shares held by オムロン株式会社 in Aratas株式会社 were transferred to a wholly owned subsidiary of a company established by Carlyle, separating Aratas株式会社 from the オムロングループ and allowing it to get fully underway under a new management structure.
“主人公攻め” BL psychological adventure game “Night to Reticle +6” page now live on Steam! Complete edition of the free game, with the first trailer also unveiled
Published ・ Source Japan | PR TIMES
Indie game brand MareaVeil announced that “Night to Reticle +6,” a BL psychological adventure game based on its 2023 free game, is now available on Steam and is scheduled for release around spring 2027.
On September 26, Reiwa 8, 千葉県 held an “秋満月” PR event at 六本木ヒルズ, drawing approximately 800 visitors. In a tasting survey, 95.1% said the pears were “delicious.”
Regular deposit interest rate rises to 1.05% per year (before tax)! Nomura Trust and Banking applies special rates to customers with an “Anshin Sweep” contract
Published ・ Source Japan | PR TIMES
Nomura Trust and Banking announced that it will raise the interest rate on regular deposits (for bank agency services) to 1.05% per year (before tax) from October 1, 2026. The special rate will apply to customers with a Nomura Securities “Anshin Sweep” automatic transfer service contract.
“Mikata Desk” service launches for recording and managing evidence of customer harassment
Published ・ Source Japan | PR TIMES
Otaac株式会社 launched “Mikata Desk,” a service for recording and managing evidence of customer harassment, in line with the amended Act on Comprehensive Promotion of Labor Policies taking effect on October 1, 2026.
Trial of “Tagutto,” an AI agent for manufacturing, underway at multiple companies. AI supports everything from searching past defects to generating FMEAs
Published ・ Source Japan | PR TIMES
株式会社ミラリンク is conducting trials of “Tagutto,” an AI document search and FMEA generation platform for manufacturing, at multiple companies. AI supports everything from searching past defects to generating FMEAs, helping reduce information search time, limit reliance on individual expertise and identify new risks.
株式会社トヨタカスタマイジング＆ディベロップメント has released “F SPORT PARTS” sports parts for the new LEXUS LX. They will be available at レクサス dealerships nationwide from October 1, 2026, and are covered by a warranty for 3 years after installation or up to 60,000 km, whichever comes first.
宇都宮市 will run an initiative to encourage visitors to explore its northwestern area, titled “SEVEN WONDERLAND: Seven Mysteries of the Oya Area Revealed by an Old Map.” From October 2 to November 30, the program will feature a digital stamp rally visiting 7 spots and an Instagram posting campaign.
Save when you buy traditional Japanese and Chinese medicine items in bulk at this herbal medicine specialty store! “Autumn Traditional Japanese and Chinese Beauty Fair” starts October 1 (Thursday)
Published ・ Source Japan | PR TIMES
Kusuri Nihondo will hold its “Autumn Traditional Japanese and Chinese Beauty Fair” from October 1, 2026, offering special prices when customers buy items for seasonal autumn care in bulk.
Can’t find enough nursery school teachers? What’s the next move for local governments? | Free distribution of the “Nursery School Teacher Recruitment Strategy 2027” report for local governments
“超十代 -ULTRA TEENS FES- 2027” to be held Thursday, March 25, 2027, at Yoyogi National Gymnasium First Gymnasium! First wave of star performers, including なえなの, 長浜広奈 and ひまひま, announced!!
Published ・ Source Japan | PR TIMES
“超十代 -ULTRA TEENS FES- 2027” will be held at Yoyogi National Gymnasium First Gymnasium on March 25, 2027, with the first wave of star performers, including なえなの, 長浜広奈 and ひまひま, announced.
Facts
March 25, 2027
More than 7 million total followers across social media
Why did ラッフィングカウ®, after more than 100 years of laughter, stop laughing?
Published ・ Source Japan | PR TIMES
ベル ジャポン株式会社 introduces “The Not Laughing Cow,” a campaign in the United States by ベルグループ brand ラッフィングカウ. The campaign aims to create opportunities for people to laugh together with humor, rather than taking minor differences of opinion in everyday life too seriously.
日本直販 enters the dispensing pharmacy business. First store, “Nihon Ch直販 Pharmacy,” to open in Shinagawa, Tokyo, on October 1
Published ・ Source Japan | PR TIMES
日本直販株式会社 will open its first dispensing pharmacy, “日本直販 Pharmacy,” in Shinagawa, Tokyo, on October 1, 2026, as part of its entry into the health care sector.
Karimoku Furniture sponsors Anthropic’s exhibition “Machines of Loving Grace”
Published ・ Source Japan | PR TIMES
カリモク家具株式会社 will be a special sponsor of Anthropic’s exhibition “Machines of Loving Grace.” The exhibition will run from Saturday, October 17, to Sunday, October 25, 2026, at the KARIMOKU RESEARCH CENTER in Nishiazabu, Tokyo. A new installation by media artist Daito Manabe and design engineer Yusuke Kamiyama will be presented through collaboration with Karimoku Furniture’s woodworking expertise and Claude.
Facts
To be held at the KARIMOKU RESEARCH CENTER in Nishiazabu, Tokyo, from Saturday, October 17, to Sunday, October 25, 2026
Hours: 13:00–18:00
Admission: Free
Dating back to 1940
An essay published in 2024 by Anthropic co-founder and CEO Dario Amodei
From B1F to 1F
Companies mentioned：カリモク家具株式会社、Anthropic、Studio Daito Manabe、sonicPlanet、Rhizomatiks、Spline Design Hub、KARIMOKU RESEARCH
“Back by popular demand! 20% Increase in Turkish Lira/Yen Swap Points Campaign” Now Underway! [Money Square]
Published ・ Source Japan | PR TIMES
株式会社マネースクエア will launch its “Back by popular demand! 20% Increase in Turkish Lira/Yen Swap Points Campaign” on October 1. Customers who achieve a net increase of at least 1 million yen in deposits and withdrawals and open a new TRY/JPY position during the campaign period will receive a cashback equal to 20% of the swap points earned.
Facts
20% increase
Net increase of at least 1 million yen in deposits and withdrawals
Before Introducing a System, Identify the “Real Problems on the Ground.” Launch of a “Free Business Operations Diagnostic Service” That Starts by Organizing On-Site Workflows
Published ・ Source Japan | PR TIMES
株式会社エスシーシー has launched a “Free Business Operations Diagnostic Service” to organize on-site challenges before a system is introduced.
株式会社味の素コミュニケーションズ Uses Gachapon Machines with Digital Signage at “味の素グループ Initiative Business Meeting”
Published ・ Source Japan | PR TIMES
株式会社ゼロプレイス provided 5 gachapon machines equipped with digital signage and operational support for the “味の素グループ Initiative Business Meeting” organized by 株式会社味の素コミュニケーションズ.
[ZEPETO] Contest for “Conversational AI Characters,” a Hot Topic Among Gen Z, to Be Held Simultaneously in Japan and South Korea! Discovering Next-Generation Creators with Dual Perks: “Prize Money + Official 3D World Creation”
Published ・ Source Japan | PR TIMES
NAVER Z Corporation is holding the “1st ZEPETO Character Chat Contest” for creators in Japan and South Korea, beginning September 11, 2026. The contest aims to discover next-generation creators with perks including prize money and the creation of official 3D worlds.
Facts
100,000 yen
50,000 yen
¥20,000 each
50 ZEM
100 ZEM each
50 ZEM each
Companies mentioned：NAVER Z Corporation、NAVER Z JAPAN株式会社、Google Inc.、Apple Inc.
[October Only] LifeFit Launches “Fall Fitness Support Campaign,” Offering the First 30 Days for ¥0!
Published ・ Source Japan | PR TIMES
株式会社FiT will run its “Fall Fitness Support Campaign” exclusively in October 2026, offering 30 days free to first-time purchasers of a LifeFit subscription ticket.
[Nanto 55th Anniversary] A Tapestry Woven by Everyone
Published ・ Source Japan | PR TIMES
株式会社南都 will hold a participatory tapestry-weaving event at おきなわワールド to mark its 55th anniversary in 2026 and the 50th anniversary of its affiliate 南都物産株式会社.
i-PRO Enters Its Next Stage of Growth as It Marks Its 7th Anniversary of Independence
Published ・ Source Japan | PR TIMES
i-PRO株式会社 announced that it is entering its next stage of growth after marking its 7th anniversary of independence. The company is strengthening its business foundations, including the start of operations at its Saga plant and the transfer of sales functions from Panasonic Connect, while also advancing the adoption of AI technology, cybersecurity measures, talent development, and sustainability management.
The collaborative “Ellipse” eyewear collection by Oakley and キコ・コスタディノフ will be released in a limited run. First unveiled at Paris Fashion Week, the collection comes in 2 custom colorways inspired by feathers and wood grain. It is scheduled to go on sale at キコ・コスタディノフ authorized retailers and online store from October 1, and at Oakley retail stores and online store from October 2.
Facts
2026 fall/winter collection
Has obtained more than 900 patents
Founded in 1975 in Foothill Ranch, Southern California