Amiya's “ALog” wins No. 1 spot among domestic SIEM products
Published ・ Source Japan | PR TIMES
Amiya Co., Ltd.'s log management and SIEM product “ALog” has won the No. 1 share of Japan's domestic SIEM market, according to a survey by Deloitte Tohmatsu Mic Economic Research Institute. Its design focused on ease of use and its compliance with domestic guidelines were recognized. The company plans to strengthen AI-powered analytical support features.
【OWNDAYS | On'Days】New store opens in a hybrid commercial complex: “Apita Utsunomiya Store” to open on April 24
Published ・ Source Japan | PR TIMES
Eyewear brand OWNDAYS will open a new store at Apita Utsunomiya Store on April 24, 2026. Opening campaigns will include 20% off and half off a second pair.
ROCKSTONE product “KONOHANA SAKUYA ISU” wins “Best of the Best,” the top prize at the Red Dot Design Award 2026, one of the world's 三 major design awards.
Published ・ Source Japan | PR TIMES
ROCKSTONE's chair “KONOHANA SAKUYA ISU(木花佐久夜意須)” has won “Best of the Best,” the top prize at the prestigious Red Dot Design Award 2026. Following its success at the iF Design Award, the chair's sustainable design, featuring locally produced wild cherry wood and natural materials, has earned international recognition.
(New on 4/25)Even after graduation, they never gave up. Isahaya Commercial High School students' passion brought together a long-established maker's craft and local ingredients: Beni Tenjin carrot nama dorayaki
Published ・ Source Japan | PR TIMES
The long-established Sugitani Honpo, founded in 1811, will release “Beni Tenjin carrot nama dorayaki,” co-developed with graduates of Isahaya Commercial High School, on April 25. Making the most of the sweetness of the local Beni Tenjin carrot, the new specialty symbolizes regional revitalization through industry-academia-government collaboration and innovation in tradition.
\Taiyo Tosho [TL] GW Campaign/Read more than 50 titles for free or at a discount now! The collected edition of “南條専務の愛が重すぎる!~上司は執着系溺愛ストーカー~” is also now available! | 恋*COMACHI(大洋図書)
Published ・ Source Japan | PR TIMES
大洋図書 has launched a GW campaign for teen's love (TL) titles on the e-book site Comic Cmoa. More than 50 titles are available for free or at a discount, and an exclusive early release of the collected edition of the popular title “南條専務の愛が重すぎる!” has also begun.
実況プレイ streams featuring 3 Hololive members confirmed for “Monster Hunter Stories 3: Twisted Reflection”!
Published ・ Source Japan | PR TIMES
Capcom has announced that 3 VTubers affiliated with Hololive—博衣こより, 姫森ルーナ and 白銀ノエル—will stream gameplay on 3 consecutive nights starting April 25 as a promotion for the new RPG “Monster Hunter Stories 3: Twisted Reflection,” set for release in March 2026. The initiative aims to attract users after launch and invigorate the community.
A guide to programs small and medium-sized corporations can use right away: “Subsidy and Grant Utilization Seminar 2026 in Tokyo” to be held on 6/10 (Wed.)
Published ・ Source Japan | PR TIMES
The Japan Association of Small and Medium Enterprise Managers will hold the “Subsidy and Grant Utilization Seminar 2026” in Tokyo on June 10, 2026, for small and medium-sized businesses. It will provide practical tips for improving application success rates and the latest information on programs at no charge to businesses facing rising costs.
Grand prize in “Next GOOD Challenge,” an in-house initiative to create and realize the future norm, goes to an “nLDK” property for dual-income households raising children (news release)
Published ・ Source Japan | PR TIMES
Cosmos Initia has announced the winners of its 2025 “Next GOOD Challenge” in-house competition. The grand prize went to an “nLDK” property for dual-income households balancing work and childcare, recognized for optimizing daily movement through the home and accommodating future lifestyle changes.
Using delivery infrastructure to watch over the community: agreement signing ceremony with 聖籠町 on child-rearing support, April 30 (Thu.) [Niigata Tokimeki]
Published ・ Source Japan | PR TIMES
Pal System Niigata Tokimeki and Niigata Prefecture's 聖籠町 have signed an agreement on child-rearing support. They will use the delivery network to bring a “Congratulations Box” of childcare supplies to households with newborns and promote community monitoring activities. The partnership between local government and the consumer co-op aims to create a reassuring environment for raising children.
METS Virtual Office partners with personal shared office comolu, offering members workspaces at special rates!
Published ・ Source Japan | PR TIMES
METS Virtual Office, operated by Olympia Kogyo, and Frontier Consulting's personal shared office comolu have formed a business partnership. METS members will be able to use comolu's private offices at a special introductory rate of 75% off. The partnership aims to meet virtual office users' needs for temporary in-person business meetings and focused work.
An evolved blend of dance roots and jazz fusion: London-based jazz fusion frontrunners TOAST CLUB release lead single “Mean Girl” from upcoming EP
Published ・ Source Japan | PR TIMES
UK jazz fusion band TOAST CLUB has released the lead single “Mean Girl” from its EP, due out July 24. The act is attracting attention for its danceable, pop-inflected sound.
Companies mentioned:The Other Songs、The Orchard Japan、NHK
【Directly connected to Nagano Station】“Vegetable gelato” packed with Shinano Town's bounty gets even better! Handmade gelato shop centotto gelato MIDORI長野店 reopens on April 25
Published ・ Source Japan | PR TIMES
株式会社チェントット will reopen centotto gelato MIDORI長野店, directly connected to Nagano Station, on April 25, 2026. The shop serves authentic gelato made with seasonal vegetables and fruit from Shinano Town. A new interior centered on white tile and a new dine-in space will make it even more comfortable to enjoy the appeal of locally sourced ingredients.
グッチ ビューティ has announced the new “Gucci Oil-in-Water Tint,” combining 3 functions: lip oil, lip balm and lip tint. Formulated with 99% skincare-derived ingredients, it will go on sale June 24, 2026.
Sales begin for NetSpot5, software that visualizes invisible Wi-Fi signals to improve and forecast Wi-Fi environments and create plans
Published ・ Source Japan | PR TIMES
株式会社ライフボート will begin selling NetSpot5, U.S.-made software for visualizing, analyzing and forecasting Wi-Fi environments, on April 24, 2026. Versions for individuals and businesses will be available.
AI-powered automated presentation creation service “イルシル” surpasses 300,000 users
Published ・ Source Japan | PR TIMES
AI-powered automated presentation creation service “イルシル” has surpassed 300,000 users and revamped its service website. A YouTube channel subscription campaign is also being held to mark the milestone. Against a backdrop of growing demand for efficient AI-powered presentation creation, the service has reached a major milestone in its fifth year.
Relic Publishing releases its fourth book, “イノベーター人材マネジメント,” today
Published ・ Source Japan | PR TIMES
株式会社Relic has published “イノベーター人材マネジメント,” the fourth book from its publishing label Relic Publishing. To address talent-related challenges in creating new businesses, the book offers practical methods for identifying, developing, evaluating and assigning innovative talent based on the company's proprietary IRM (Innovator Resource Management) framework.
“クリエイターズフリマ!2” announces 19 more exhibitors, including Dekakin; details of “dog sticker sales” also revealed
Published ・ Source Japan | PR TIMES
UUUM株式会社 has announced 19 additional exhibitors, including Dekakin, and new initiatives for “クリエイターズフリマ!2,” which will be held in Odaiba from June 12 to 14, 2026. The event will take place alongside one of Japan's largest dog events.
Classco enters the Toyama area for the first time. Toyama office to open in April ahead of a store opening in December 2026.
Published ・ Source Japan | PR TIMES
Real estate company 株式会社クラスコ will enter the Toyama area for the first time and open a new store in December 2026. Ahead of this, it will open a Toyama office in April 2026 and hold a June seminar sharing revenue improvement expertise with real estate owners.
TIS signs reseller agreement with Anthropic for AI model Claude
Published ・ Source Japan | PR TIMES
TIS株式会社 has signed a reseller agreement with Anthropic and begun offering the AI model Claude to enterprises through Amazon Bedrock, along with implementation support.
【Oriental Hotel Okinawa Resort & Spa】Cool off this summer at night with “FUN NIGHT@resort”
Published ・ Source Japan | PR TIMES
Oriental Hotel Okinawa Resort & Spa will hold “FUN NIGHT@resort,” an event for enjoying summer nights, from July 1 to Oct. 31. The event aims to make nighttime more enjoyable while avoiding the extreme heat.
Developed “Music:AI for Lighting” to illuminate vehicle interiors − Creating an immersive space where music and light come together −
Published ・ Source Japan | PR TIMES
ヤマハ株式会社 has developed “Music:AI for Lighting,” a new technology that controls a vehicle’s ambient lighting in sync with the mood of the music. The technology creates an immersive in-car space where music and light come together, and the company plans to propose it to automakers.
笠原将弘’s philosophy reaches new heights at a hideaway in Ichibancho, Aoba Ward, Sendai. “是非 賛否両論” offers a playful spirit and moments of bliss.
Published ・ Source Japan | PR TIMES
“是非 賛否両論,” a Japanese restaurant supervised by chef 笠原将弘, has relocated and reopened in Ichibancho, Aoba Ward, Sendai. It features course meals showcasing ingredients from Sendai and a free-spirited dessert selection, offering a new dining experience in an intimate hideaway for adults.
Wins prestigious international German design award for 16 consecutive years: Yamaha’s TORCH T01 digital piano and TAG3 C/TAS3 C TransAcoustic™ guitars receive the Red Dot Design Award
Published ・ Source Japan | PR TIMES
ヤマハ株式会社’s TORCH T01 digital piano and TAG3 C/TAS3 C TransAcoustic™ guitars have received the Red Dot Design Award 2026 for product design, an internationally recognized German design award. This marks Yamaha’s 16th consecutive year winning the award and its 37th award overall; its commitment to sustainable manufacturing was also recognized.
Terrasky supports the implementation of Salesforce AI solutions at the KINTO Customer Center, helping dramatically cut post-call processing time
Published ・ Source Japan | PR TIMES
Terrasky supported the implementation of Salesforce AI solutions at the KINTO Customer Center, cutting operators’ post-call processing time by about 200 seconds. Amid a worsening labor shortage, the center has built an efficient customer support system using AI.
Dior opened a new boutique at Seibu Ikebukuro Main Store in Tokyo on April 17, 2026. The boutique deepens ties with Japanese customers and offers the latest 2026 spring-summer collection and an exclusive “Dior Book Tote,” showcasing the house’s exceptional craftsmanship and savoir-faire.
株式会社ソケッツ will hold an online briefing on its results for the fiscal year ended March 2026 for institutional investors, analysts, shareholders and individual investors. The company will also present its earnings outlook for the fiscal year ending March 2027 and its growth strategy, outlining its goal of evolving into an IP content creation and amplification company.
Everlast, the Grammy-winning rap legend carrying on the spirit of House of Pain, to release “Embers to Ashes,” his first new album in 8 years, on Friday, Aug. 29
Published ・ Source Japan | PR TIMES
Grammy-winning rapper Everlast announced that he will release “Embers to Ashes,” his first new album in 8 years, on Aug. 28, 2026. The lead single “My Hollywood” is also out, and album preorders begin today.
Companies mentioned:Thirty Tigers、Regime Music Group、The Orchard Japan、RHYME SYNDICATE、HOUSE OF PAIN
Cecile and sleep experts pursue comfort designed for sleep. “Deep-Sleep Pajamas” now available from Cecile.
Published ・ Source Japan | PR TIMES
Cecile launched “Deep-Sleep Design Pajamas (Unisex),” co-developed with sleep experts, on March 27. Designed with attention to materials and fit, the pajamas prioritize ease of movement and comfort during sleep, aiming to ease concerns such as difficulty turning over and discomfort while wearing sleepwear.
2026 exhibition “Artists Around the World Expressing Themselves Through Their Mouths and Feet” to be held sequentially nationwide
Published ・ Source Japan | PR TIMES
Mitsubishi Electric Building Solutions will launch its 2026 exhibition “Artists Around the World Expressing Themselves Through Their Mouths and Feet” in Kodaira, Tokyo, on May 15, with venues to follow across Japan. This community contribution initiative marks its 35th year and its 300th exhibition.
【羽田国際高等学校】Kickoff meeting (preliminary information session) to be held on Saturday, June 27!
Published ・ Source Japan | PR TIMES
羽田国際高等学校 will hold a kickoff meeting (preliminary information session) on June 27 for student recruitment for Reiwa 9. Under Principal 裕一郎簡野, the school will introduce its distinctive “WINGS Program” for glocal career education and opportunities for international exchange. 羽田国際中学校 will also hold a preliminary information session on May 30 to recruit its 2nd cohort, presenting the school’s appeal and educational policies.
All 10 “原宿クエスト” stores to open on Friday, April 24
Published ・ Source Japan | PR TIMES
NTT都市開発株式会社 announced that all 10 stores at “原宿クエスト,” which began opening in stages in September 2025, had their grand opening on April 24, 2026. Bringing together stores across lifestyle, food, culture and other categories, the complex aims to enhance Harajuku’s appeal and offer new experiences to a broad range of visitors.
Companies mentioned:NTT都市開発株式会社、Prés de L'AS、L'AS、富錦樹台菜香檳、天ぷらひさご、LIFORK H/Q、YET、ビジュアルボイス、NIKE HARAJUKU、EW.Pharmacy#106、rocky's matcha、SUNSPEL OMOTESANDO
Explaining programs that small and midsize businesses can use now: “Subsidy and Grant Utilization Seminar 2026 in Matsuyama” to be held June 2
Published ・ Source Japan | PR TIMES
日本中小企業経営者協会 will hold a free “Subsidy and Grant Utilization Seminar” in Matsuyama on June 2, 2026. The seminar will explain practical ways to use these programs and provide the latest information for small and midsize businesses struggling with rising labor and raw material costs, with the aim of narrowing information gaps.
50 dietitian-supervised recipes balancing health and taste released for the “Healsio Hot Cook” waterless automatic cooker
Published ・ Source Japan | PR TIMES
Sharp will begin releasing 50 new recipes supervised by registered dietitians for the “Healsio Hot Cook” waterless automatic cooker through the “COCORO KITCHEN Recipe Service” starting today, April 24. The recipes make it easy to prepare delicious meals with health in mind, supporting the diets of busy people.
Fujioil to receive “SmartESG” cloud service for sustainability disclosure support and “Answer Ease,” an AI service that generates draft responses
Published ・ Source Japan | PR TIMES
Sherpa and Company has begun providing Fujioil with “SmartESG,” a cloud service for sustainability disclosure support, and “Answer Ease,” an AI service that generates draft responses. This will help Fujioil centrally manage ESG data and streamline disclosure work.
【ウォルドーフ・アストリア大阪】Afternoon tea inspired by the film “The Devil Wears Prada 2” to be offered from Tuesday, April 28, celebrating the film’s release
Published ・ Source Japan | PR TIMES
ウォルドーフ・アストリア大阪 will offer a special menu of afternoon tea and cocktails inspired by the film “The Devil Wears Prada 2” for a limited time starting April 28. Drawing on the film’s production at the Waldorf Astoria in New York and its cocktail culture, the experience will center on fashion and elegance.
Results revealed: Generative AI reskilling adopted by 300 companies, with a total of 3,200 participants. “Customer Harassment Countermeasure AI” adoption tops 700 companies, demonstrating gains in workplace productivity and lower employee turnover
Published ・ Source Japan | PR TIMES
GL Career Inc. has released its adoption results for generative AI reskilling and customer harassment countermeasure AI. Generative AI reskilling has reached 300 companies and 3,200 participants, while customer harassment countermeasure AI has been adopted by 700 companies, contributing to higher workplace productivity and lower employee turnover.
Around 180 stores confirmed! Three events to be held simultaneously at “Japan Wanko Festa 2026 in Odaiba,” one of Japan’s largest dog festivals
Published ・ Source Japan | PR TIMES
株式会社FLAFFY will hold Japan Wanko Festa 2026 in Odaiba, one of Japan’s largest dog festivals, from June 12 to 14, 2026. In addition to approximately 180 vendors, 3 events—including a creators’ flea market and a hot dog grand prix—will be held simultaneously, with approximately 70,000 to 100,000 visitors expected. The festival will be packed with a wide variety of activities for pets and their owners to enjoy together.
Adobe Firefly campaign inviting fans to co-create on social media for the 1st anniversary of fav me’s debut launches April 24
Published ・ Source Japan | PR TIMES
Adobe will launch the social media campaign “#Let’sCreateFavme’s1stAnniversaryTogether” on April 24 to celebrate the 1st anniversary of idol group fav me’s debut, using generative AI tool Adobe Firefly. Fans can post images they create with Firefly on social media and take part in having them displayed at live venues and in selecting award winners.
Lifree pants-style products get refreshed packaging featuring an upbeat, positive real-life image
Published ・ Source Japan | PR TIMES
Unicharm will refresh the packaging for its pants-style products under Lifree, its adult incontinence care brand, with a bright, positive design featuring a real-life image, and roll out the new packaging nationwide from late April 2026. The change is intended to support users’ desire for independence and caregivers’ positive hopes.
Hatch Work joins the Japan Customer Success Association (JCSA) as a full member
Published ・ Source Japan | PR TIMES
Hatch Work joined the Japan Customer Success Association (JCSA) as a full member in March 2026. Drawing on its experience promoting digital transformation in the monthly parking sector and supporting operations for real estate management companies, it aims to deepen its customer success expertise and provide more reliable services.
First 2 solar power plants from the company group begin commercial operations in Tunisia
Published ・ Source Japan | PR TIMES
Eurus Energy Holdings has begun commercial operations at its first 2 solar power plants in Tunisia—Sidi Bouzid Mezzouna PV Power and Tozeur PV Power—through AEOLUS, its joint venture with France’s CFAO. The plants will supply electricity to approximately 120,000 households in Tunisia and help reduce CO2 emissions by approximately 108,000 tons annually.
Toyota Tsusho has completed 2 solar power plants in Tunisia with a combined capacity of 100 MW and begun commercial operations. This is the company’s first renewable energy business in Tunisia. The plants will supply enough electricity for approximately 120,000 households annually and significantly reduce CO2 emissions.
DEAN & DELUCA launches official site exploring the appeal of “merchants,” the people who protect and share food culture, and starts new internal program
Published ・ Source Japan | PR TIMES
DEAN & DELUCA has launched an official site focused on “merchants,” who share producers’ stories with customers, and introduced a new internal personnel system. The initiatives aim to develop merchants’ expertise as stewards of food culture and provide customers with deeper culinary experiences.
XGIMI’s Elfin Flip 4K and Elfin Flip Laser surpass ¥100 million in total crowdfunding purchases just 8 hours after launch on Makuake
Published ・ Source Japan | PR TIMES
The Elfin Flip 4K and Elfin Flip Laser from smart projector brand XGIMI surpassed ¥100 million in total crowdfunding purchases just 8 hours after presales began on Makuake, setting the fastest record in the home appliance category.
40th anniversary of the first appearance of “↑↑↓↓←→←→BA”! Commemorative website launched and a range of anniversary projects begin!!
Published ・ Source Japan | PR TIMES
Konami Digital Entertainment has launched a special website to mark the 40th anniversary of the Konami Code “↑↑↓↓←→←→BA” and begun a range of anniversary projects, including streaming retro game music, selling commemorative T-shirts, and incorporating the code into the new game PROJECT ZIRCON.
[Opening July 4, 2026] New facility to open in Gujo Hachiman, a town beloved by Momoko Sakura; original key visual unveiled for the first time
Published ・ Source Japan | PR TIMES
A new facility, Momoko Sakura and Gujo Hachiman, will open on July 4, 2026, in Gujo Hachiman, Gifu Prefecture, a town beloved by manga artist Momoko Sakura. An original key visual was unveiled for the first time to mark the opening, and an official teaser site and social media accounts were also launched.
YOASOBI released its 4th English-language EP, E-SIDE 4, today, featuring 9 English-language songs. To mark the release, English-language music videos will premiere on YouTube over 3 consecutive nights. The group is accelerating its global expansion, with a North American tour also scheduled to begin in August.
Sushi Choshimaru’s “Early Summer Journey Across Japan” event starts today
Published ・ Source Japan | PR TIMES
Choshimaru Co., Ltd. will hold its “Early Summer Journey Across Japan” event at Sushi Choshimaru and Sushi Choshimaru Miyabi from April 24, 2026. The restaurants will serve sushi and desserts made with seasonal ingredients from across Japan, offering customers a travel experience through food and aiming to attract more visitors during Golden Week and the early summer season.
INTAGE HOLDINGS and NielsenIQ form strategic partnership to expand retail measurement in Japan and global markets
Published ・ Source Japan | PR TIMES
INTAGE HOLDINGS and NielsenIQ have formed a strategic partnership to expand retail measurement data in Japan and global markets. By leveraging their respective strengths, the companies aim to help businesses in Japan and overseas better understand market trends and advance their growth strategies.
【Pepper Lunch】A project to create the joy of food together with children
Published ・ Source Japan | PR TIMES
Hot Palette, operator of Pepper Lunch, is joining a project in partnership with the Deloitte Tohmatsu Well-being Foundation to provide hamburg steaks to child support organizations nationwide. The project aims to create opportunities for children to enjoy experiences through food and improve their well-being.
[Patent pending] Opens and closes in 1 second with magnets: UNELOVE™, a new way to secure insect-proof netting, launches presales on Makuake, a service for backing new products and experiences!
Published ・ Source Japan | PR TIMES
Seiwa Sogo Giken LLC has developed UNELOVE™ (Unelove), an innovative growing frame that opens and closes insect-proof netting in 1 second with magnets, and has started presales on Makuake. The groundbreaking product dramatically reduces the difficulty of maintaining pest protection in agriculture and home gardening.
Educational awareness materials to raise routine HPV vaccination rates to the global level: classroom handout and video “Memories of Vaccination” released during World Immunization Week
Published ・ Source Japan | PR TIMES
The Japan Society for Fertility Preservation has released “Memories of Vaccination,” an awareness resource aimed at increasing HPV vaccination rates, with support from Mitsubishi UFJ Financial Group. The resource encourages conversations at home between junior high school students and their parents and seeks to promote accurate knowledge.
Hope media outlet Hopias to hold “Hope Study Tour in Fukushima”—2 days experiencing Fukushima today, 15 years after the Great East Japan Earthquake
Published ・ Source Japan | PR TIMES
The general incorporated association Hopias held the “Hope Study Tour in Fukushima” in Fukushima Prefecture, 15 years after the Great East Japan Earthquake. Through visits to earthquake-damaged sites preserved as memorials and exchanges with local residents, the tour gave participants an opportunity to reflect on their own values and relationship with society.
High-end residence GROUNDI OHORI receives FSC® Project Certification under the international forest certification system
Published ・ Source Japan | PR TIMES
GROUNDI OHORI, a high-end residence developed by the Kyuden Group, has become the first condominium in Japan to receive Project Certification using domestically produced FSC®-certified timber.
Systems developer KACOMS has published a case study on Dai Nippon Toryo’s adoption of the “Microsoft 365 Operations and Maintenance Support Service.” With hands-on support, the company completed its migration to SharePoint in about 3 months and established an in-house operations structure.
Rainbow Ikeda as a snack bar hostess!? Elf’s Arakawa appears as a regular customer with troubles! YouTube program “Snack Hair Lost” begins streaming April 24 (Friday)
Published ・ Source Japan | PR TIMES
Ci FLAVORS Inc. began streaming “Snack Hair Lost” on April 24, 2026, a YouTube program that focuses on the 2nd ingredient listed as a new benchmark for choosing shampoo. Rainbow Ikeda and others appear on the show, which promotes the benefits of PPT-infused shampoo.
“Regina Resort Yufuin,” a luxury resort hotel where dogs can stay and every room has a natural hot spring, to open premium zone “圍-Kakoi-” on July 3
Published ・ Source Japan | PR TIMES
Tokyo Tatemono and Tokyo Tatemono Resort will open “圍-Kakoi-,” a premium zone with natural hot springs, at the dog-friendly hotel “Regina Resort Yufuin” on July 3, 2026. The zone will feature 10 private-villa-style rooms.
Well-being consultant Takako Sugimura appointed as outside director
Published ・ Source Japan | PR TIMES
L-Line Co., Ltd. has appointed well-being consultant Takako Sugimura as an outside director. The move aims to strengthen human capital management and post-M&A PMI.
Cognizant and OpenAI partner to transform enterprise software engineering with Codex
Published ・ Source Japan | PR TIMES
Cognizant has partnered with OpenAI to integrate the AI code-generation model “Codex” into its global software engineering operations. The partnership aims to transform enterprise-scale software development.
One outfit for everything from client outings to work! myMinette proposes “time-saving cabaret dresses” that double as everyday wear
Published ・ Source Japan | PR TIMES
myMinette, a brand operated by DRESS DESIGN WORKS Co., Ltd., has proposed a new category called “time-saving cabaret dresses” that can be worn both as everyday clothes and as cabaret dresses. The concept helps busy women save time and money by reducing time spent changing and traveling.
NBS Co., Ltd. refreshes corporate brand ahead of its new fiscal year in June
Published ・ Source Japan | PR TIMES
NBS Co., Ltd. is refreshing its corporate brand as it enters its 21st year since founding. With “Beauty as a force in life” as its new tagline, the company will give a preview of the new design at BWJ Tokyo on May 18, 2026.
8 popular illustrators from AMANATION to lend their talents to “and ST TOKYO” 1st-anniversary project
Published ・ Source Japan | PR TIMES
8 popular illustrators from AMANATION are taking part in and ST TOKYO’s 1st-anniversary project. The project will offer limited-edition original T-shirts and tote bags, and hold live painting events in the store, bringing fashion and illustration together.
Korea’s leading beauty media outlet POWDER ROOM launches new “One Brand Box” service… Strong response to initial sign-ups
Published ・ Source Japan | PR TIMES
Korea’s leading beauty media outlet POWDER ROOM has launched “One Brand Box,” a new service featuring a selection of multiple products from a single brand. It has attracted strong interest from its initial sign-up period and is drawing attention as a new marketing approach for deepening brand experiences.
“Lipovitan Jelly Long-Term Storage” wins Excellence Award at 1st Disaster Food Awards 2026!
Published ・ Source Japan | PR TIMES
Taisho Pharmaceutical’s “Lipovitan Jelly Long-Term Storage” won an Excellence Award at the “Disaster Food Awards 2026.” Its shelf life of more than 5 years and allergy-conscious formulation were recognized, and adoption by companies for business continuity planning is growing.
A new era of “wearable goods”... Beauty industry sparks “collecting demand” with limited-edition character collaboration products
Published ・ Source Japan | PR TIMES
The trend of “merchandise-style cosmetics” featuring character collaborations is growing in the beauty industry. A shift from functionality to ownership value and emotional appeal is underway, particularly among the MZ generation, and media platforms are rolling out initiatives in response.
Title game to be held at 群馬クレインサンダーズ’ regular-season finale on May 3 (Sunday)
Published ・ Source Japan | PR TIMES
Kuribara Medical Instruments will hold the May 3, 2026, regular-season finale of the B.League’s 群馬クレインサンダーズ as a title game. The company, which is committed to supporting regional healthcare, will promote community revitalization through sports and social contribution activities such as vaccine support.
Demand for community marketing grows beyond beauty, expanding into legal and medical fields
Published ・ Source Japan | PR TIMES
POWDER ROOM, one of South Korea’s largest beauty communities, is expanding its marketing channels beyond beauty into legal and medical fields. Leveraging the strength of user-generated content in achieving high search rankings, it provides highly credible consumer touchpoints.
[Enamor] The elusive collection that sold out in just 2 hours on launch day returns with an upgrade! Nuance Color Eyes Flower and Fruit Series, featuring sheer, freshly picked color, launches in 4 limited-edition shades on May 25, 2026 (Monday)
Published ・ Source Japan | PR TIMES
Cosmetics brand Enamor will launch Nuance Color Eyes (4 limited-edition shades) on May 25, 2026, an updated version of a popular past release that sold out immediately. Advance sales and POP-UP events will also be held.
Forecast record-breaking heat puts the beauty market in “summer mode” as demand grows for cooling, UV protection and dry-skin care
Published ・ Source Japan | PR TIMES
With record-breaking heat forecast, demand for summer products is rising earlier than usual in the beauty market. South Korean beauty platform POWDER ROOM is bringing forward viral campaigns for cooling and UV-care products to match consumers’ early purchasing behavior, accelerating awareness and conversion to purchases.
Product renewals marketed like “new launches”: renewal marketing gains momentum in the beauty industry
Published ・ Source Japan | PR TIMES
In South Korea’s beauty industry, a growing number of companies are promoting product renewals on a large scale as “new launches.” The strategy of leveraging existing brand recognition while rebuilding a fresh brand image is attracting attention.
POWDER ROOM reveals results of viral campaign targeting the Japanese market... spotlighting a content-and-distribution strategy
Published ・ Source Japan | PR TIMES
Korean beauty media outlet POWDER ROOM has released results from a viral campaign in the Japanese market. Working with skincare brand MEDIHEAL, it successfully designed a path “from awareness to purchase” by combining social media posts by Korean editors with in-store visits to ドン・キホーテ.
Ding Yuxi-starring drama “Shan He Zhen” set to launch on U-NEXT! Ahead of its debut, Episode 1 gets a special YouTube release, with a message from Victoria!
Published ・ Source Japan | PR TIMES
The Chinese period drama “Shan He Zhen,” starring Ding Yuxi and Victoria in their first co-starring roles, will begin an exclusive early release on U-NEXT on May 1, 2026. To mark the launch, Episode 1 was made available for free on YouTube, along with a message video from leading actress Victoria.
ElevenLabs sponsors Yokohama International Film Festival 2026
Published ・ Source Japan | PR TIMES
Voice AI leader ElevenLabs is sponsoring Yokohama International Film Festival 2026. In addition to providing venue announcements, the company will promote the use of AI in creative fields through a screening of director Hiroki Yamaguchi’s AI film “Overobserved City.”
Japanese-style global math-learning app Mathmaji wins praise at Indonesia’s “Mid Term Fair” education exhibition
Published ・ Source Japan | PR TIMES
Mathmaji Inc. exhibited at Indonesia’s “Mid Term Fair” education exhibition, where its Japanese-style math-learning app Mathmaji was well received. Its English-language math lessons and game elements drew praise, and the company aims to make a full-scale entry into the country’s elementary education market.
Companies mentioned:W株式会社、Kreaz、SD Islam Al Ikhlas
Bookoff’s official app reaches 10 million members! To thank users, a major Golden Week campaign will offer 20% off all books and limited-edition Heisei-retro stickers
Published ・ Source Japan | PR TIMES
To celebrate the Bookoff official app surpassing 10 million members, a major campaign, including “20% off all books,” will be held at stores nationwide during Golden Week 2026.
“Clothing Drive” to be held at 5 Maruetsu stores in Saitama Prefecture
Published ・ Source Japan | PR TIMES
Maruetsu will hold a “Clothing Drive” at 5 stores in Saitama Prefecture, donating children’s clothing to families in need free of charge through the 埼玉県社会福祉協議会. The initiative aims to revitalize local communities and contribute to a sustainable society.
Splashtop CEO and co-founder Mark Lee named a finalist for “EY Entrepreneur Of The Year® 2026 Bay Area”
Published ・ Source Japan | PR TIMES
Splashtop CEO and co-founder Mark Lee has been named a finalist for “EY Entrepreneur Of The Year® 2026 Bay Area.” He was recognized for adapting to technological change and driving business growth for more than 20 years.
Companies mentioned:Ernst & Young LLP、Intel、OSA Technologies、株式会社富士キメラ総研
和歌山県湯浅町 and 東洋ライス株式会社 have signed a comprehensive partnership agreement aimed at promoting residents’ health and revitalizing the community. As the first initiative, they will launch a project to provide pregnant women with nutritious 「金芽米」 free of charge each month.
グローバルプロデュース to Hold 2026 New Employee Ceremony Under a “Coronation” Concept
Published ・ Source Japan | PR TIMES
Event production company グローバルプロデュース held its 2026 new employee ceremony at アニヴェルセル表参道 under a “coronation” concept. The company has introduced a multifaceted program to boost engagement among young employees and encourage them to recognize their roles.