Cosmetics brand SHIRO has unveiled its limited-edition fragrance “ICE MINT.” The launch is drawing attention as part of the brand’s product lineup, which makes use of natural ingredients and is guided by ethical principles.
Hero Egg to make its XR experience booth a permanent feature from April 20 (Monday), launching a new menu of interactive content
Published ・ Source Japan | PR TIMES
Hero Egg will make its XR experience booth a permanent feature from April 20 and begin offering new interactive content. It has announced a vision to create heroes with digital civic rights in the metaverse.
\New store/[昭和西川] to grand-open at 三井アウトレットパーク 横浜ベイサイド on Thursday, April 16!
Published ・ Source Japan | PR TIMES
昭和西川 will open a new store at 三井アウトレットパーク 横浜ベイサイド on April 16. It will sell bedding to support health and sleep, including Muatsu products and custom-made pillows from まくらぼ.
The number of subscribers to specialty chocolate brand Minimal’s chocolate subscription has increased 3 times in 2 years, and its popular “Tiramisu” has returned in an upgraded version.
Are you ready for UV protection on “days when you step outside for a bit”? KiU suggests a “portable lightweight UV protection set” to get before Golden Week
Published ・ Source Japan | PR TIMES
The company behind umbrella brand Wpc. and KiU has suggested a “portable lightweight UV protection set” for Golden Week. It introduces items that make it easy to protect yourself from UV rays on even brief everyday outings.
AI system “AI書面作成,” specializing in court cases, now supports drafting “certified letters” before litigation
Published ・ Source Japan | PR TIMES
The court-focused AI system “AI書面作成” has been updated to support automated drafting of “certified letters” sent before litigation. The update aims to further improve the efficiency of legal work.
iYell株式会社 recognized as a “Wellbeing Promotion Corporation” for the 5th consecutive year at Hataraku Yell 2026
Published ・ Source Japan | PR TIMES
Housing-loan technology startup iYell株式会社 has been recognized as a “Wellbeing Promotion Corporation” for the 5th consecutive year at “Hataraku Yell 2026.”
Another works wins contract from 兵庫県神戸市 for “public relations media production using creative talent” for the 4th consecutive year; applications open today for side-job professionals in 3 roles
Published ・ Source Japan | PR TIMES
株式会社Another works has won a contract from Kobe City for public relations media production for the 4th consecutive year and has opened applications for side-job professionals in 3 roles.
The hugely popular food-themed BL series, adapted into 2 films, reaches its grand finale! Final volume 5 of “アキはハルとごはんを食べたい おかわり!” goes on sale April 16!
Published ・ Source Japan | PR TIMES
The final volume (Volume 5) of the popular BL comic “アキはハルとごはんを食べたい おかわり!,” which has previously been adapted into 2 films, will go on sale April 16.
A curse lurks behind the case: Volume 1 of “咒喰ノ契リ” goes on sale Thursday, April 16!!
Published ・ Source Japan | PR TIMES
A publisher established in 1972, which publishes titles including Kindai Mahjong, has announced that it will release Volume 1 of the new comic “咒喰ノ契リ” on Thursday, April 16. The work explores supernatural phenomena and curses.
[Organizational transformation] LIDDELL reorganizes all employees into “VCC teams” | Sales and operations teams scrapped, with operations fully transferred to AI and cloud workers
Published ・ Source Japan | PR TIMES
LIDDELL has undertaken a major organizational transformation, scrapping its sales and operations teams and reorganizing all employees into “VCC teams.” Routine work will be transferred to AI and cloud workers.
MAXWIN unveils a major upgrade to its bucket-integrated mobile shower! Comes standard with an easy-to-use caster and a 4-in-1 nozzle that requires no swapping!
Published ・ Source Japan | PR TIMES
MAXWIN has significantly upgraded and launched a new bucket-integrated mobile shower. It comes standard with a 4-in-1 nozzle and caster, improving ease of use.
Is 90% of the advertising industry becoming “AI-native”⁉ 2026 Generative AI Usage Report
Published ・ Source Japan | PR TIMES
株式会社アイズ has released its 2026 “Generative AI Usage Report.” A survey of generative AI use in the advertising industry revealed that 90% are becoming AI-native.
“Happy Birthday Campaign” launches April 17, offering birthday savings at Rinku Outlet
Published ・ Source Japan | PR TIMES
The “Happy Birthday Campaign,” offering savings on shopping during customers’ birthday month, will launch April 17 at Rinku Premium Outlets, operated by 三菱地所・サイモン株式会社.
Valuence partners with business partner Art of Luxury Technology Italy srl. to open “ALLU Milano,” Italy’s first luxury-brand purchasing store!
Published ・ Source Japan | PR TIMES
The Valuence Group has partnered with Italy’s Art of Luxury Technology Italy srl. to open “ALLU Milano,” Italy’s first luxury-brand purchasing store. The move will accelerate the development of a sustainable circular society worldwide.
Companies mentioned:Art of Luxury Technology Italy srl.
New Gakken New Blocks products “Rescue Set” and “Build Heavy Equipment Set” launch on Thursday, 4/16, bringing more ways to play pretend!
Published ・ Source Japan | PR TIMES
Amid references to the book wholesaler 日販, it was announced that Gakken’s new educational toy, the “Rescue Set” and “Build Heavy Machinery Set” from its New Blocks line, will go on sale April 16.
Natural, limited-edition spring/summer colors arrive for the brand’s No. 1 bestseller, the “Kanana Freeway Backpack 3”
Published ・ Source Japan | PR TIMES
New natural, limited-edition spring/summer colors have arrived for the brand’s No. 1 bestseller, the “Kanana Freeway Backpack 3.” The launch is part of the company’s travel solutions business.
SeaHorses Mikawa to continue school visits to elementary and junior high schools in the Nishimikawa region in fiscal 2026! Applications now open for participating schools through May 17.
Published ・ Source Japan | PR TIMES
SeaHorses Mikawa, a professional basketball team in the B.LEAGUE Western Conference, will continue its school visits to elementary and junior high schools in the Nishimikawa region in fiscal 2026. Applications from participating schools are open through May 17.
[Discretionary Work System] 31.2% of homemakers say it “makes it easier to work” / 51.8% say “work results are necessary” despite family commitments
Published ・ Source Japan | PR TIMES
A survey found that 31.2% of homemakers said the discretionary work system “makes it easier to work,” while 51.8% believe work results are necessary even when they have family commitments.
[April 23 event] How to make the most of guest reviews: Learn about customer satisfaction and attracting customers from SANU 2nd Home
Published ・ Source Japan | PR TIMES
A seminar on making the most of guest reviews for accommodation providers will be held on April 23. The seminar will explore customer satisfaction and ways to attract customers through the example of SANU 2nd Home.
[Kumamoto / April 25] Job and career-change event for students and people in their 20s
Published ・ Source Japan | PR TIMES
Gakujo Co., Ltd. will hold a job and career-change event in Kumamoto on April 25 for students and people in their 20s. The initiative supports young people in building their careers.
ASUS announces liquid-cooled AI infrastructure powered by the NVIDIA Vera Rubin platform
Published ・ Source Japan | PR TIMES
ASUS has announced liquid-cooled AI infrastructure powered by the NVIDIA Vera Rubin platform. The solution is designed to significantly improve cooling efficiency and computing capacity at enterprise AI data centers.
A seminar titled “Five Strategic Shifts Seen in the Decarbonization Trend,” featuring Keigo Munakata, consultant with the Environment, Energy and Resources Strategy Group at 株式会社日本総合研究所, will be held on Wednesday, May 27, 2026!!
Published ・ Source Japan | PR TIMES
The SSK Research Institute will hold a corporate seminar on decarbonization on May 27, 2026, with Keigo Munakata of 日本総研 as a guest speaker.
Aiming for ¥100 million through monthly investments—why “Orukan”? First book by Hideo Shirota, the “creator of Orukan,” goes on sale
Published ・ Source Japan | PR TIMES
The first book by Hideo Shirota, the “creator of Orukan,” has been released. It explains how to aim for ¥100 million through monthly investments and appears to have been published by 学研HD (speculation).
[For those concerned about recent forgetfulness] Could brain problems be caused by “leaky gut”? A leading doctor who has examined the intestines of more than 100,000 people reveals the “ultimate gut-health regimen” to energize the brain from the gut
Published ・ Source Japan | PR TIMES
A new work, such as a book, explores the relationship between brain problems such as forgetfulness and “leaky gut,” and presents the “ultimate gut-health regimen,” drawing on the expertise of a leading doctor who has examined the intestines of more than 100,000 people.
[Supervised by Professor Ryuta Kawashima] Beginner’s guide to “healthy mahjong,” drawing attention for brain activation and helping prevent aging, goes on sale
Published ・ Source Japan | PR TIMES
A beginner’s guide to “healthy mahjong,” supervised by Professor Ryuta Kawashima and designed to promote brain activity and help prevent aging, has been released. It offers content aimed at helping seniors maintain their health.
Kids get so absorbed they lose track of time for more than 1 hour! Puzzle book “Wonder Tangram: Emerald Days,” supervised by the “Himatsubushi Drill” team at りんご塾, goes on sale!
Published ・ Source Japan | PR TIMES
The puzzle book “Wonder Tangram: Emerald Days,” supervised by りんご塾, has been released. It is drawing attention as content designed to develop concentration, with children getting absorbed in it for more than 1 hour.
“Was pi actually 4!?” The long-awaited book adaptation of “Fun Yukkuri Math Trivia Even for Humanities Types,” which captivated more than 450,000 people on YouTube and offers a glimpse of mathematical truths even with no prior knowledge!
Published ・ Source Japan | PR TIMES
The popular math channel “Fun Yukkuri Math Trivia Even for Humanities Types,” with 450,000 subscribers on YouTube, is being adapted into a book by KADOKAWA.
Functional fibers and smart textiles: Analysis of the latest trends in patents, papers and grants for the development of intelligent clothing
Published ・ Source Japan | PR TIMES
A report analyzing the latest trends in patents and papers on functional fibers and smart textiles has been released, using one of the world’s largest intangible asset databases.
“If they can’t help here, I can give up”: A place to seek advice about a garment. A high-end clothing care salon where you can consult before leaving your clothes opens in Amagasaki
Published ・ Source Japan | PR TIMES
A walk-in care salon has opened in Amagasaki, Hyogo Prefecture, for a home-delivery cleaning service specializing in luxury garments and high-end brands. Customers can consult about each item individually before leaving it for care.
[Free seminar] Feedback techniques for performance reviews that resonate with employees
Published ・ Source Japan | PR TIMES
A company that supports recruitment and organizational development is holding a free seminar for managers on “Feedback techniques for performance reviews that resonate with employees.”
<A.P.C.> A.P.C. NAGOYA LACHIC to open on April 24, 2026
Published ・ Source Japan | PR TIMES
Apparel brand A.P.C. will open a new store at Nagoya LACHIC on April 24, 2026. The company champions a customer-first approach and aims to enrich lifestyle and culture.
Supporting manufacturers with unique technologies and local businesses. Launch of a “New Product and Service Development Co-Creation Project” combining web marketing and design thinking
Published ・ Source Japan | PR TIMES
Launch of a “New Product and Service Development Co-Creation Project” using web marketing and design thinking. The project will provide low-budget support to small and medium-sized businesses with advertising operations and strategy planning.
[Available Today] “Make Gyoza!” launches on Nintendo Switch™ and Steam! A cooking action game featuring the crispy-winged gyoza-making that’s a hit on social media!
Published ・ Source Japan | PR TIMES
“Make Gyoza!”, a cooking action game that has been attracting attention on social media, launched today for Nintendo Switch and Steam. Players can enjoy making crispy-winged gyoza.
A new partner for the Tama Plaza area of Aoba Ward, Yokohama. Hasegawa to open at 東急百貨店 Tama Plaza store on April 20
Published ・ Source Japan | PR TIMES
Hasegawa, which sells Buddhist altars and implements and provides end-of-life planning support, will open a new store at the 東急百貨店 Tama Plaza store in Aoba Ward, Yokohama, on April 20.
A farm becomes a movie theater. Yamagata’s Sorairo Berry Farm in Higashine launches an outdoor screening project where visitors can enjoy films and conversation in nature
Published ・ Source Japan | PR TIMES
Sorairo Berry Farm in Higashine, Yamagata Prefecture, has launched an outdoor screening project where visitors can enjoy films and conversation in a natural setting. It aims to create a local hub connecting agriculture and the environment.
Applications open for exhibitors ahead of the November event: Asia Furnishing Fair 2026, one of Japan’s largest furniture and interior design trade shows
Published ・ Source Japan | PR TIMES
An industry group for the Asian furniture sector has opened applications for exhibitors at Asia Furnishing Fair 2026, one of Japan’s largest interior design trade shows, scheduled for November 2026.
Challenge-based music contest “Top Artist Contest 2026,” exclusively for people aged 35 and over, heads to its final
Published ・ Source Japan | PR TIMES
The final of Top Artist Contest 2026, for people aged 35 and over, will be held. The contest supports artists’ activities through social media audience-building and marketing assistance.
Low-cost monthly rental car specialist Karnori Rent-a-Car opens its first location in Gifu Prefecture! “Gifu Tomika” to open on April 10
Published ・ Source Japan | PR TIMES
Karnori Rent-a-Car, a low-cost rental car specialist focused on medium- and long-term rentals, will open its first location in Gifu Prefecture, “Gifu Tomika,” on April 10. The company is expanding nationwide with a focus on customer satisfaction.
Can’t stop playing gacha thanks to “recommendations from your favorite”! What’s the secret to designing events that get fans fired up?
Published ・ Source Japan | PR TIMES
Information about the company offering Croissant, a service for creating online gacha and diagnostic content without coding. The company shares insights into event design that gets fans fired up.
What does international business management require today? Insight Academy releases a course video on learning strategy and execution in the new normal
Published ・ Source Japan | PR TIMES
Insight Academy has released a new course video on learning international business management strategy and execution in the new normal. It supports the development of global talent who can generate revenue overseas.
[Antenor, Mother’s Day exclusive] Show your everyday appreciation with a delicate carnation cake made of white chocolate
Published ・ Source Japan | PR TIMES
Confectionery brand Antenor has released a Mother’s Day-exclusive cake decorated with a carnation made of white chocolate. It expects the cake to be popular as a gift to express gratitude.
Feasibility study launched in partnership with 関西電力(株) on generating agricultural carbon credits in Vietnam
Published ・ Source Japan | PR TIMES
Kansai Electric Power has partnered with another company to launch a feasibility study (FS) for a carbon credit generation project in Vietnam’s agricultural sector.
BCP measures at welfare facilities gain momentum! Subsidy-supported, fully automatic LP gas generators installed at 10 facilities, with expansion to 40 more — delivering “welfare services that never stop” with 72 hours of continuous operation
Published ・ Source Japan | PR TIMES
Eleo Inc. announced that it has completed installation of its fully automatic LP gas generator, ELEON, at 10 welfare facilities and plans to expand to 40 more.
JISDA announces “EMAQI,” an integrated simulation platform that visualizes electromagnetic environments and unmanned aircraft operations
Published ・ Source Japan | PR TIMES
JISDA株式会社 has announced “EMAQI,” an integrated simulation platform that visualizes electromagnetic environments and unmanned aircraft system operations. It provides advanced technologies supporting national security, including cyber defense and GPS-independent autonomous flight technology.
A shift in data use to avoid “buyer’s remorse.” YOROZU DATA offers 300 free records for a “try before you use” experience
Published ・ Source Japan | PR TIMES
株式会社Review has launched a new data-use environment where users can “try before they use,” offering 300 records of “YOROZU DATA” free of charge as a data provider.
2026 welcome ceremony held. Alongside the CEO’s message on “self-reliance, self-discipline and independence,” a record-high 8 new employees take their first steps toward shaping the future of IT in Niigata.
Published ・ Source Japan | PR TIMES
A Niigata IT company held its 2026 welcome ceremony for new employees, welcoming 8 hires, one of its largest cohorts ever. Its representative offered the guiding principles of “self-reliance, self-discipline and independence,” and said the company aims to contribute to the development of the regional and Japanese economies through cloud systems for the retail and service industries.
[KADOKAWA × tazna Case Study] A complete account of “self-service data management” in a multi-business, multi-cloud environment, reached after “10 years of trial and error,” is now available
Published ・ Source Japan | PR TIMES
A data strategy consulting firm has released a case study on the implementation of the data catalog Tazna at KADOKAWA. It showcases efforts to manage data in a multi-business, multi-cloud environment.
airKitchen launches for the first time in Hakodate, Hokkaido, offering cooking experiences for inbound visitors
Published ・ Source Japan | PR TIMES
The travel platform airKitchen, operated by ZAZA株式会社, has launched for the first time in Hakodate, Hokkaido. The service offers inbound tourists the chance to experience Japanese home cooking.
Will 4 moms spoil me rotten?! Volume 1 of My Rom-Com Won’t Go as Planned Because of 4 Moms goes on sale today, April 16!
Published ・ Source Japan | PR TIMES
Volume 1 of the romantic comedy manga My Rom-Com Won’t Go as Planned Because of 4 Moms went on sale April 16. The publisher is a publishing house founded in 1972 that publishes titles including Kindai Mahjong.
Private-sector revival planned for Shirakabako Onsen Suzuran no Yu, closed after annual losses of 4,000万円.
Published ・ Source Japan | PR TIMES
株式会社Community Plus has begun work on the private-sector revival of Shirakabako Onsen Suzuran no Yu, which closed after annual losses of 4,000万円. The initiative will promote regional revitalization and community building.
Tochigi-based stationery specialist expands into one of the largest malls in the Tokyo metropolitan area
Published ・ Source Japan | PR TIMES
A long-established stationery specialist headquartered in Utsunomiya, Tochigi Prefecture, with a history of more than 130 years, has announced a new location in one of the largest malls in the Tokyo metropolitan area.
Newton Works to make its first appearance at Sea Japan 2026, one of Japan’s largest maritime exhibitions
Published ・ Source Japan | PR TIMES
Newton Works will make its first appearance at Sea Japan 2026, one of Japan’s largest maritime exhibitions. The company provides world-class CAE software and offers comprehensive support for manufacturing processes.
PagerDuty surpasses 20 domestic SIer and MSP partners
Published ・ Source Japan | PR TIMES
PagerDuty, a provider of a digital operations platform, has surpassed 20 SIer and MSP partner companies in Japan. Its capacity to support corporate digital operations management is expanding across the country.
[More than 1,000 rooms] Hotelier grows rapidly with a fully outsourced management model, establishing a model for maximizing asset value
Published ・ Source Japan | PR TIMES
Hotelier, a venture offering fully outsourced management services for hotels and vacation rentals, has surpassed 1,000 rooms under management. It is growing rapidly with a model designed to maximize asset value.
LINK+U marks its 1st anniversary with a hugely successful pop-up in Nagoya; beauty expert Naoko Nishimura’s visit sparks a rush of “buying by name,” and hit sets are headed for online sales
Published ・ Source Japan | PR TIMES
A pop-up event marking the 1st anniversary of skincare brand LINK+U was held in Nagoya to great success. Beauty expert Naoko Nishimura visited, and the brand has also decided to sell its hit sets online.
Cumulative use of kintone plug-in Crena Plugin surpasses 10,000!
Published ・ Source Japan | PR TIMES
Cumulative use of Crena Plugin, a plug-in that extends kintone’s functionality, has surpassed 10,000. Its 27 plug-ins help businesses improve operational efficiency.
Approximately 70% say they “lack confidence in their decisions.” People can no longer make optimal judgments. Baymon highlights challenges in making decision-making reproducible
Published ・ Source Japan | PR TIMES
Baymon is addressing the challenge that approximately 70% of people lack confidence in their decisions by offering simon, a marketing AI agent for medium-sized and small businesses.
JR東日本 has announced the adoption of VARIETAS’s AI interviewer. The initiative aims to streamline and enhance recruitment by having AI handle the process from application screening through the first interview.
[Ibaraki] Brow and lash lift salon Lorraine Brow Hitachi opens; chain now has more than 190 locations nationwide
Published ・ Source Japan | PR TIMES
Lorraine Brow, a salon specializing in lash lifts and brow treatments, has opened a new location in Hitachi, Ibaraki Prefecture. The chain now has more than 190 locations nationwide.
まめむぎマルシェ will offer its limited-time “Zunda Mochi with Mochi Barley,” featuring the flavor of edamame and the texture of mochi barley. The company develops products that bring out the value of traditional ingredients.
[A sign of spring from Hokkaido] The long-awaited Hokkaido-grown asparagus is finally here! Pasta and pizza featuring its seasonal sweetness and freshness go on sale April 17! The full lineup of spring specials is available starting today!!!
Published ・ Source Japan | PR TIMES
A company operating restaurants primarily in Hokkaido began selling spring specials made with Hokkaido-grown asparagus on April 17.
Sprocket completes trademark registration for AI agent “SproAgent.”
Published ・ Source Japan | PR TIMES
The company announced that it has completed trademark registration for its AI agent “SproAgent,” related to the CX improvement platform offered by Sprocket.