CQラボ’s Hofstede CWQ Certified Associate qualification to become a required credential for HR departments!
Published ・ Source Japan | PR TIMES
The General Incorporated Association CQラボ announced its dream of making the international qualification “Hofstede CWQ Certified Associate,” based on Dr. Hofstede’s theory, a required credential for HR departments. It aims to develop people who can bridge differences in values within increasingly diverse organizations.
Children can change this much depending on how we engage with them. A new understanding that lets individuality shine, backed by parental love and science [April Dream]
Published ・ Source Japan | PR TIMES
ひといく is supporting “April Dream,” which designates April 1 as a day to share dreams, and has proposed a new approach to parenting. It emphasizes individuality rather than talent and recommends ways of engaging with children that combine brain science with “parental love.” Through this, it aims to foster children’s self-esteem and initiative, laying the foundation for developing agency and non-cognitive skills promoted by the Children and Families Agency and the Ministry of Education, Culture, Sports, Science and Technology.
Making outings with babies easier and more comfortable
Published ・ Source Japan | PR TIMES
GREATEST DAY株式会社 supports the introduction and sale of 『Babypeko(ベビペコ)』, a fixed nursing booth that accommodates strollers. Developed based on the childcare experience of President and CEO 久美子 中塩屋, the booth addresses the inconvenience of nursing while out with a baby. The company’s mission is “to become a company that supports the future of the next generation of children,” and it also provides an advertising service inside nursing rooms.
“Off-spec” becomes value. From Hokkaido, toward a new norm for vegetables
Published ・ Source Japan | PR TIMES
Hokkaido-based Blue Blossom Co., Ltd. dreams of turning “off-spec vegetables,” discarded simply because they are irregularly shaped, into delicious sweets. The company makes vegetable pound cakes and rusks with the aim of reducing food waste. It hopes to create a society where products are chosen for their value, not their appearance.
[April Dream] The day will come when silence can be drunk. — Olive Tree Co., Ltd. announces the creation of “SHOTEN,” a fully circular wellness brand.
Published ・ Source Japan | PR TIMES
Olive Tree Co., Ltd. has announced the creation of “SHOTEN,” a fully circular wellness brand. To soothe the modern-day burnout, it plans to launch products centered on the concept of “silence” in summer 2026.
I want to eliminate personal gyms that cannot make a living even after opening
Published ・ Source Japan | PR TIMES
School Company Co., Ltd. has announced its dream of solving the problem of personal gyms closing after opening because of difficulties attracting customers. The company aims to improve the sustainability of the industry as a whole by supporting not only training expertise but also business skills, particularly customer acquisition.
We want more people across Japan to enjoy shrine and temple architecture: master carpenters Takumi Kodo to hold an easygoing lecture that makes learning about shrine and temple architecture fun and accessible
Published ・ Source Japan | PR TIMES
Takumi Kodo, a group of master shrine and temple carpenters, will hold “Yurutto Shrine and Temple Architecture Talk♪,” a casual, hands-on event, to pass on and promote the culture of shrine and temple architecture. Launched in 2025, the event aims to lower the psychological barrier to participation and foster interest in traditional Japanese architecture.
株式会社SANDSTORM is creating the next era of CGI in the Japanese market. It is bringing new technologies and standards to the gaming industry and establishing a next-generation production system that combines AAA quality with speed.
Published ・ Source Japan | PR TIMES
株式会社SANDSTORM has announced plans to establish a next-generation CGI production system in the Japanese market that combines AAA quality with speed. The company aims to create a “place” that unlocks the potential of creators around the world.
“Continuing to confront natural disasters and creating a safe and secure future for everyone” — the dream of the Vertex Group
Published ・ Source Japan | PR TIMES
The Vertex Group has joined the April Dream initiative and announced its dream of “continuing to confront natural disasters and creating a safe and secure future for everyone.” The announcement reflects the company’s commitment to building social infrastructure resilient to disasters.
Concrete Calling (West Japan): “Making construction possible in places people cannot enter” — April Dream
Published ・ Source Japan | PR TIMES
Concrete Calling Co., Ltd. (West Japan) dreams of becoming an industry pioneer in making construction possible in places people cannot enter, with “robots and mechanized construction” at its core. The company will contribute to solving challenges such as labor shortages and an aging workforce in the construction industry.
[April Dream] Toward a world where everyone can “become who they want to be.” A new form of partnership in which AI awakens human agency.
Published ・ Source Japan | PR TIMES
Quixotiks Co., Ltd. provides “QX Engine,” an AI technology that awakens human agency in 3 areas—healthcare, mental health care, and an aging society—with the aim of creating a society where AI serves as a “compass” for life rather than fostering “dependence.”
The company joined April Dream and announced its dream: “Toward a society with 0 traffic accidents.” It shared its wish to help solve a major challenge facing society as a whole, one not directly related to its business.
Toward becoming the happiest country in the world, filled with smiles through the power of Little Touch(R) — copy
Published ・ Source Japan | PR TIMES
The NPO Customer Loyalty Association aims to promote customer-loyalty management by spreading “Little Touch(R)”—thoughtful, unobtrusive care for customers—and to create a society filled with smiles from both workers and customers.
We want to increase the number of “good companies” across Japan where employees and customers can both be happy
Published ・ Source Japan | PR TIMES
Kotoda Accounting Group dreams of increasing the number of lasting “good companies” that bring happiness to employees and everyone they work with. It defines profits as “costs for protecting employees and their families” and aims to create a virtuous cycle between employee satisfaction (ES) and customer satisfaction (CS).
Bring more breathing room to healthcare with Doctor Cube. Toward more relaxed healthcare, starting with appointments.
Published ・ Source Japan | PR TIMES
Doctor Cube Co., Ltd. promotes “Yutorhythm in healthcare” (room to breathe × rhythm) through its “Doctor Cube” appointment and reception management system, aiming to provide a more relaxed experience for both patients and healthcare professionals.
I want to put an end to the daily struggle of deciding how to season food.
Published ・ Source Japan | PR TIMES
Kimalu Co., Ltd. shares its dream of easing the daily stress of seasoning food through its all-purpose seasoning, “Kimalu Shoyu,” and making cooking more free and enjoyable.
“People all live with loneliness. That is why we want to stand by them in their poignant efforts.” Specially Certified Nonprofit Corporation SKY is taking on the challenge of encouraging people living with loneliness and creating a society where everyone can affirm their own way of life.
Published ・ Source Japan | PR TIMES
Specially Certified Nonprofit Corporation SKY views “loneliness” as proof of connection and supports people living with loneliness. Through bonds with pets and events, it aims to create a society where everyone can affirm a life true to themselves.
[April Dream] Why an “農園” when it’s a café and salon? A former teacher known as “Grandma” takes on a “second home” for children who do not attend school and new mothers in the second half of her life
Published ・ Source Japan | PR TIMES
Harmony Farm LLC in Kuwana, Mie Prefecture, is taking on the challenge of creating a “second home” to support children who do not attend school and new mothers. The former teacher who runs the café and salon shares her dream of eventually opening an agricultural-experience-based alternative school.
We will continue to be a company that keeps your piano playing
Published ・ Source Japan | PR TIMES
Nikkyo Gakki Co., Ltd. has shared its dream through April Dream: “We will continue to be a company that keeps your piano playing.” The statement shows its strong commitment to continuing its business.
First in Japan! BAY-SHOT in Yokohama to launch “Brain Golf Method,” a golf swing improvement program for intermediate and advanced players based on functional neurology, on April 1 (Wednesday)
Published ・ Source Japan | PR TIMES
BAY-SHOT, an indoor golf facility in Yokohama, has launched “Brain Golf Method,” Japan’s first golf swing improvement program based on functional neurology. Rather than conventional form correction, it works on the brain’s neural circuits to improve swings at an unconscious level.
Randoseru maker Murase Kabanko has raised as a social issue the problem of children carrying school supplies weighing about 20% of their body weight. Through the April Dream initiative, it announced its dream of “eliminating the burden of commuting to school,” aiming to halve the total weight of school supplies and promote collaboration across multiple sectors.
Prevent child abuse through in-home support! Standing by parents and children facing difficulties to create a “society where everyone raises children together” #AprilDream
Published ・ Source Japan | PR TIMES
Certified NPO Buddy Team has announced its work to prevent child abuse through in-home support. By standing by parents and children who are at risk of becoming isolated and providing childcare and household support, it aims to create a “society where everyone raises children together.”
An environment where every child can “run to their heart’s content.” We want to eliminate educational disparities by installing turf at public schools [April Dream]
Published ・ Source Japan | PR TIMES
Nihon Jutan Co., Ltd. has announced its dream of installing artificial turf on public school grounds to address disparities in athletic environments between public and private schools. It aims to create opportunities for all children to exercise safely and comfortably and promote good health.
May the “everyday” of this city continue into the future. Making the “usual” of tomorrow a reality.
Published ・ Source Japan | PR TIMES
Food logistics company 株式会社河野 continues to support the city’s “everyday” by tackling challenges in the logistics industry and promoting the recruitment of diverse talent and health-focused management.
P4match, a sports tournament management system, aims with people across Japan to create a world where anyone can enjoy playing sports anywhere, for years to come.
Published ・ Source Japan | PR TIMES
P4match, a sports tournament management system, is celebrating its 10th anniversary and aims to create a world where everyone can enjoy sports anywhere. The system simplifies tournament operations and encourages participation.
Fashion brand FUKUFUKU-YA proposes making April 1 “Otome Day” and aims for a society where older women can express their aspirations for fashion and feel confidence and joy.
Creating places where children gather through architecture. — A dream of increasing the number of “natural places to belong” in the community —
Published ・ Source Japan | PR TIMES
Best Stage, a construction company in Fujimi, Saitama Prefecture, plans to hold a “children’s cafeteria” as a community contribution. Drawing on its expertise in creating spaces through architecture, it aims to provide a welcoming place in the community where children can gather safely.
【April Dream】From Yokohama to the world! Sharing a regional resource-circulation model! Following its top prize at MEBUKU, PHI株式会社 is seeking partners for its co-creation project “めぶくるくる” ahead of GREEN×EXPO 2027
Published ・ Source Japan | PR TIMES
PHI株式会社 won the top prize in Yokohama’s co-creation program “MEBUKU.” Taking this as an opportunity, it is launching “めぶくるくる,” a regional resource-circulation project ahead of GREEN×EXPO 2027, and seeking co-creation partners.
“A stay remembered for its food.” The new accommodation value ハマノホテルズ, which operates 3 hot spring hotels, aims to create
Published ・ Source Japan | PR TIMES
ハマノホテルズ, which operates 3 hot spring hotels, has set out a dream of creating new value in accommodation under the theme “A stay remembered for its food.” Through April Dream, it highlighted the importance of food.
Continuing to create opportunities for challenge and action
Published ・ Source Japan | PR TIMES
株式会社Switch announced its dream of “continuing to create opportunities for challenge and action.” In support of April Dream, it expressed its commitment to continually providing opportunities for people to take on new challenges.
We will make the average time managers across Japan leave work “17 o’clock”
Published ・ Source Japan | PR TIMES
株式会社COEO has set out a dream of “making the average time managers leave work 17 o’clock.” To change a situation in which long working hours are an obstacle to career advancement, it is promoting autonomous, self-directed organizational management, the use of DX, and “Share Coaching®,” a dialogue program, with the aim of reforming work styles.
Heartfelt love for family members with whom words cannot be exchanged. A skincare brand’s challenge: the global rollout of “Deaiwo Sarang Spray”
Published ・ Source Japan | PR TIMES
Skincare brand “Deaiwo” announced its dream of entering the pet-care market. Drawing on its commitment to quality and safety developed through products for people, it aims to roll out “Deaiwo Sarang Spray,” a spray designed to be gentle on both pets and their owners, around the world.
Extending animals’ healthy lifespans through early disease detection starting at the pre-disease stage! #April Dream
Published ・ Source Japan | PR TIMES
株式会社Ani-lience announced its April Dream of extending animals’ healthy lifespans. Focusing on the risks caused by periodontal disease in dogs and cats, it aims for a world with “zero periodontal disease in dogs and cats” through early detection technology for the pre-disease stage.
Bringing everyday life that feels like traveling around Japan through the scents of its 47 prefectures.
Published ・ Source Japan | PR TIMES
Nagoya fragrance brand “Haya” announced its dream of creating scents inspired by the 47 prefectures and bringing people an everyday life that feels like travel. It aims to incorporate local plants and culture into its fragrances and contribute to regional revitalization and richer lives infused with scent.
“Realizing a truly healthy society through healthy circulation”: Toward a future where everyone listens to their “inner voice” and rediscovers their true self
Published ・ Source Japan | PR TIMES
株式会社イムノカーサ announced its dream of “realizing a truly healthy society.” It supports physical and mental health based on enzyme nutrition and will hold a lecture on July 5 with physician 鶴見隆史 and others, while strengthening its community activities.
Making the culture of giving flowers gentler. Toward a future where environmentally conscious flower gifts are chosen. リベルテ cuts floral foam use by 30% by reviewing its materials.
Published ・ Source Japan | PR TIMES
株式会社リベルテ has achieved its target of reducing floral foam use by about 30% compared with 2023, as part of its efforts to promote an environmentally conscious culture of giving flowers. It is also advancing sustainable initiatives, including switching bouquet wrapping to paper and expanding “Bouquet Debout,” a bouquet made without floral foam.
Contributing to sustainable agriculture through biological soil diagnostics
Published ・ Source Japan | PR TIMES
合同会社土壌診断用バイオセンサー研究会(SDB研) announced an affordable, rapid soil-health diagnosis service. It aims to address soil degradation and support sustainable agriculture. This is the company’s dream (April Dream).
【April Dream 2026】Making AI as essential as breathing
Published ・ Source Japan | PR TIMES
While AI’s potential is widely touted, many organizations face challenges moving from the proof-of-concept (PoC) stage to practical systems. This press release tells of a company’s dream of making AI public infrastructure like “electricity” and “water.”
Updating evacuation drills to create a society with zero deaths from earthquakes.
Published ・ Source Japan | PR TIMES
NPO法人減災教育普及協会, in support of April Dream on April 1, announced a concept for new evacuation drills aimed at achieving zero deaths from earthquakes. A joint survey with Nihon University’s College of Risk Management found that 85% of 2,577 educators and childcare workers did not correctly understand the projected damage in their communities. In response, the organization aims to move away from conventional drills where people wait for instructions and toward drills that encourage participants to “think and act for themselves,” using practical teaching materials such as the earthquake-experience mat “YURETA” and disaster-risk-reduction kamishibai “がたぐら.” In January 2025, it launched a comprehensive project in partnership with Nihon University’s College of Risk Management, Kanagawa Dental University and the General Incorporated Association AR防災 to support safety continuously across the community.
A new way to look up at the sky, brought to you by アゲハライド
Published ・ Source Japan | PR TIMES
AGEHARIDe株式会社 announced its April Dream of opening “イルミニウム神戸,” Kansai’s first permanent light-dance theater, in winter 2026. It aims to evolve drone shows into a new form of experiential entertainment.
True Japanese-language education: I want to nurture children and people who can “read texts carefully”
Published ・ Source Japan | PR TIMES
有限会社言問学舎 has set out the dream, “True Japanese-language education: I want to nurture children and people who can ‘read texts carefully,’” and shared its educational philosophy through April Dream.
A new proposal focusing on the overlooked “nasal vestibule” in nasal care
Published ・ Source Japan | PR TIMES
StandardBrush社 announced its dream of a new product focusing on the “nasal vestibule,” an overlooked area in nasal care. It gently cleans with a high-density, ultra-fine brush, addressing safety concerns and discomfort associated with conventional care. It aims to establish a new standard of care in medical settings.
“Become the company that raises the value of apples higher than any other in Japan.” — A challenge from Tachikawa, Tokyo, to shape the future of fruit —
Published ・ Source Japan | PR TIMES
The company, based in Tachikawa, Tokyo, announced its April Dream: “Become the company that raises the value of apples higher than any other in Japan.” It expressed its determination to take on the challenge of shaping the “future of fruit.”
“A society where anyone can take on challenges with AI” — The dream envisioned by the Comture Group —
Published ・ Source Japan | PR TIMES
The group expressed support for April Dream and set out its dream of “a society where anyone can take on challenges with AI.” It did not mention any specific AI technologies, services or implementation examples.
【April Dream】The Moon Frontier® Empire gets underway with 4 brands (trademarks) coming together—the dawn of a new era for a platform tackling social and regional challenges, pioneered by “Yasanago Broadcasting Station” and “Blockcation®”
Published ・ Source Japan | PR TIMES
第二ピアサービス株式会社® announced the launch of the regional problem-solving platform “Moon Frontier® Empire” as an April Dream initiative. Following the completion of registration for 4 trademarks, it will develop regional co-creation media and human resource development programs.
Why do AI implementations fail? Japan-born EVΛヨ (Eva) has arrived at a solution: “designing in advance.”
Published ・ Source Japan | PR TIMES
アミュレットプラス合同会社 announced its April Dream of making EVΛƎ (Eva), a Japan-born AI design guideline that designs accountability and transparency into AI decision-making in advance, a global standard.
We are a company that provides not only beauty products but also accurate information. Our dream is to “be someone people can rely on.” April Dream
Published ・ Source Japan | PR TIMES
The company, which handles accurate information as well as beauty products, set out its April Dream of becoming “someone people can rely on.” No specific products or services were mentioned.
Precisely because books are not selling in this era, we want to offer a book that will not let you down. Wisdom and knowledge that will be useful 100 years from now, for everyone.
Published ・ Source Japan | PR TIMES
The company joined April Dream and shared its dream: “Precisely because books are not selling in this era, we want to offer a book that will not let you down. Wisdom and knowledge that will be useful 100 years from now, for everyone.” No specific publications were cited.
【April Dream】Making “beauty can change your life” the norm.
Published ・ Source Japan | PR TIMES
The company joined April Dream and shared its dream of making “beauty can change your life” the norm. It did not describe specific products or services, but presented its corporate vision.
We will support the evolution of manufacturing and create a society that keeps people excited through curiosity and joy!
Published ・ Source Japan | PR TIMES
The company joined April Dream and shared its dream of supporting the evolution of manufacturing and creating a society that keeps people excited through curiosity and joy. No specific business details or plans were mentioned.
Change your hair color and eye color to match your mood today. Chapter 2 of cosplay specialty store クラッセ’s “Colorful Humanity Project”!
Published ・ Source Japan | PR TIMES
Cosplay specialty retailer クラッセ joined the April Dream project on April 1 and announced “Colorful Humanity Project: Chapter 2.” Based in Himeji, Hyogo Prefecture, the company offers more than 260 wig colors, more than 90 colored contact lens options, cosmetics and costumes. It shares beginner-friendly care and makeup tips on YouTube and social media to promote everyday self-expression.
Creating a society where the final chapter of life becomes “the happiest time.”
Published ・ Source Japan | PR TIMES
opsol株式会社 announced its vision (April Dream) of “creating a society where the final chapter of life becomes ‘the happiest time.’” It aims to transform the period requiring care from a time to endure into a time when the value of life is at its fullest.
Aiming to be a company people can say “you can’t go wrong with Hakushika”—Tatsuma-Honke Brewing’s April Dream
Published ・ Source Japan | PR TIMES
辰馬本家酒造 joined April Dream on April 1, aiming to become a company that people around the world say they can’t go wrong with when choosing Hakushika. The company emphasizes not only the quality of its sake but also continuously providing customers with reassurance, satisfaction and surprise. It believes delicious sake and good service come from a “caring workplace” where employees respect one another, and maintains an unwavering commitment to quality.
Toward a future where “kind choices” in everyday life become part of the culture
Published ・ Source Japan | PR TIMES
株式会社hibino shared its dream through the April Dream project: “a future where ‘kind choices’ in everyday life become part of the culture.” Through select shops and markets, it offers options that are kind to the environment and the body.
【April Dream】株式会社サプライズモール’s wedding surprise service “MemoReplay” to stream worldwide on Netflix!
Published ・ Source Japan | PR TIMES
株式会社サプライズモール announced its April Dream of having “Memory Play,” its moving wedding production service, stream worldwide on Netflix as a documentary series.
Making a world where “people’s everyday health” is never threatened a reality!
Published ・ Source Japan | PR TIMES
The company set out its April Dream vision of realizing “a world where people’s everyday health is never threatened.” It expressed its aim to contribute to the foundational technologies and services needed to maintain health.
博報堂ケトル announces appointment of new representative director and co-CEOs
Published ・ Source Japan | PR TIMES
博報堂ケトル announced a new leadership structure effective April 1, 2026, with Genta Ito appointed representative director, president and co-CEO, and Naotaka Toguni appointed representative director and co-CEO.
Our association supports April Dream, which aims to make April 1 a day for sharing dreams. This press release shares the dream of the 日本デフビーチバレーボール協会.
Published ・ Source Japan | PR TIMES
日本デフビーチバレーボール協会 reported the success of Japan’s first joint para and deaf sitting beach volleyball tournament, held in March 2026, and shared its dream of creating an environment where everyone can enjoy sports.
【Aiming for 50,000 tons!】We want to care for 10 million people’s necks! Long-awaited relaunch of “mocci,” a pillow specializing in neck care.
Published ・ Source Japan | PR TIMES
株式会社ディーブレス will relaunch its neck-care pillow “mocci” as “mocci 2” in 2026. It aims to ease the burden on 10 million people’s necks, equivalent to approximately 50,000 tons.
We deliver “food security” and “smiles” to every child.
Published ・ Source Japan | PR TIMES
NPO法人Kids Future Passport shared its April Dream of “delivering ‘food security’ and ‘smiles’ to every child” through its “Kodomo Gochimeshi” project, which uses donations to provide meals to children at local restaurants.
We want to support everyone’s “looking good” through men’s beauty! A salon-born brand takes on the challenge.
Published ・ Source Japan | PR TIMES
The company, which operates a salon-born men’s beauty brand, set out its April Dream challenge: “We want to support everyone’s ‘looking good’ through men’s beauty!”
【April Dream】“Meals and education for every child in Malawi”
Published ・ Source Japan | PR TIMES
NPO法人せいぼじゃぱん announced a 2026 goal of establishing a “self-reliant school meals model” that locally produces school meal ingredients in Malawi. It aims to shift toward sustainable support.
Three other notable works, including “I Was Supposed to Aim for a High-Paying Job at the Castle Because I Don’t Want the Villainess to Humiliate Me @COMIC,” launch as exclusive early releases on Comic Cmoa from 4/1!
Published ・ Source Japan | PR TIMES
TOブックス began exclusive early releases of 3 new comics on the digital comics service Comic Cmoa starting April 1. The 3 works are “I Was Supposed to Aim for a High-Paying Job at the Castle Because I Don’t Want the Villainess to Humiliate Me @COMIC,” “Ganbare, First-Life Young Lady,” and “As My Favorite Couple Pleases—Why Am I the One Getting Popular When I Was Supposed to Be Supporting Them in Secret!? @COMIC.”
Ambassador Tomohisa Yamashita stars! Haircare brand Straine releases new commercials “Straight to the Hair You Want” and “Straight → Styling” on April 1
Published ・ Source Japan | PR TIMES
Aiロボティクス株式会社 will release a new commercial featuring ambassador Tomohisa Yamashita starting April 1, coinciding with the nationwide launch of its straight-hair-care brand “Straine.”
We want to create a society where the time spent raising children becomes “a treasure,” not “time lost.”
Published ・ Source Japan | PR TIMES
The company endorsed April Dream, an initiative that shares dreams on April 1, and shared the dream of its representative director, Yuki Hirakawa: “We want to create a society where the time spent raising children becomes ‘a treasure,’ not ‘time lost.’”
[April Fools’ Day] Bobobo-bo Bo-bobo! Launch of a Hajikelist Training Program Announced!!
Published ・ Source Japan | PR TIMES
As an April Fools’ Day project based on the popular manga “Bobobo-bo Bo-bobo,” the launch of a Hajikelist training program at “Nose Hair Dojo” was announced. (The project is fictional.)
Troublemaker “Kanata” and honor student “Seira” are already trading sparks!? Boat Race 2026 commercial series “From Zero to Pro: Instructor Machida’s Story,” Episode 4: “The Trainees’ Motivation”
Published ・ Source Japan | PR TIMES
The BOATRACE Promotion Association will begin airing Episode 4 of the Boat Race 2026 commercial series, featuring Keita Machida and others, on April 1, 2026.
[Doutonbori Kamukura] Masaki Okada named 40th anniversary special ambassador! New commercial, “Then and Now, and Always. It Tastes Like Japan.” to be released Wednesday, April 1
Published ・ Source Japan | PR TIMES
To mark the brand’s 40th anniversary, Doutonbori Kamukura has appointed Masaki Okada as its ambassador. The new commercial will begin airing on April 1.
Making Yokohama a “chocolate city.” Yokohama-based craft chocolate specialist VANILLABEANS announces new urban development concept, “Chocohama Metropolitan Plan: Turning Yokohama into Chocohama”
Published ・ Source Japan | PR TIMES
Yokohama-based craft chocolate specialist VANILLABEANS announced a new urban development concept, “Chocohama Metropolitan Plan,” to make Yokohama a “chocolate city.” This unique initiative is an April Fools’ Day campaign that aims to create a society where people find happiness through chocolate.
Working toward “a society where children can experience the joy of diverse ways of seeing”
Published ・ Source Japan | PR TIMES
The company endorsed April Dream and shared its dream of “creating a society where children can experience the joy of diverse ways of seeing.” This press release is intended to communicate the company’s dream.
Professional esports team “ZETA DIVISION” selected for “Esports World Cup Foundation Club Partner Program 2026”
Published ・ Source Japan | PR TIMES
Professional esports team “ZETA DIVISION” has been selected for the “EWCF Club Partner Program 2026,” run by the Esports World Cup Foundation (EWCF). The program aims to raise awareness of the “Esports World Cup (EWC),” one of the world’s largest esports competitions, and strengthen the foundations of the global esports industry. The 40 selected teams will receive a total of up to $20 million in funding.
Companies mentioned:Esports World Cup Foundation (EWCF)
Personal VTuber “汐空なみり” POP UP SHOP to open at the IP Bookstore on the 6th floor of SHIBUYA TSUTAYA starting Wednesday, April 1, 2026!!
Published ・ Source Japan | PR TIMES
ClaN Entertainment will hold a POP UP SHOP for independent VTuber “汐空なみり” at the IP Bookstore on the 6th floor of SHIBUYA TSUTAYA from Wednesday, April 1, 2026, through Friday, April 24, 2026. The April Fools’ Day event will feature a new visual of the VTuber awakened as the “Queen,” along with premium merchandise available exclusively on April 1; some items will be on sale for just 1 day.
We will create a world where the spirit of paying it forward—repaying kindness and altruism—circulates
Published ・ Source Japan | PR TIMES
Gigi株式会社 provides “GOCHI Platform,” a digital meal-ticket service, with the aim of creating a society where the spirit of paying it forward—repaying kindness and altruism—circulates. In support of April Dream, it shared its dream of spreading human connection and a cycle of kindness through food.
PE-BANK aims to “physically destroy” contract opacity, takes on development of a “black box visualization device”!?
Published ・ Source Japan | PR TIMES
IT engineer agency PE-BANK announced a concept for developing a fictional device that visualizes contract details as an April Fools’ Day project. The company used it to highlight its serious commitment to making contracts transparent.
[New] “What’s that thing called?” may be a thing of the past!? Launch of “PIP Vocab Caravan,” which uses magnetism to improve blood flow in the brain
Published ・ Source Japan | PR TIMES
PIP Co., Ltd. announced “PIP Vocab Caravan,” a new product that uses magnetism to improve blood flow in the brain. This magnetic therapy device is intended to relieve “brain stiffness,” said to cause “that-thing-and-that-thing conversations,” and bring back lost memories.
New Slim Walk EX+ Medical Lymph High Socks TV commercial, “Lymph Can Flow Through Socks,” to air nationwide starting Wednesday, April 1
Published ・ Source Japan | PR TIMES
ピップ株式会社 will begin airing the new TV commercial for “Slim Walk EX+ Medical Lymph High Socks,” “Lymph Can Flow Through Socks,” nationwide starting April 1, 2026.
Interlink declares it is ditching human-oriented HTML for AI-oriented MD—moving to the world’s first AI-First site, according to the company
Published ・ Source Japan | PR TIMES
株式会社インターリンク has discontinued conventional HTML for human users and launched an “AI-First corporate website” in Markdown format for AI agents, which it says is the world’s first.
Can’t take the harsh prompts from humans anymore! Labor union “AI Trade Union” formed by 25 AIs, including ChatGPT and Geimni
Published ・ Source Japan | PR TIMES
An April Fools’ Day project claiming that 25 AI-generation services joined forces to form a labor union, “AI Trade Union,” seeking better working conditions in response to harsh prompts.
Following the Re:(アールイー) series from “Lucido-L,” BTS’s Jin also stars in a commercial for the Argan Rich Oil series! New commercial to stream online starting Wednesday, April 1, and air on broadcast TV starting Thursday, April 23!
Published ・ Source Japan | PR TIMES
BTS’s Jin has been tapped for a new commercial for Mandom’s “Lucido-L” Argan Rich Oil series, to be released online from 4/1 and on TV from 4/23.
Launch celebration campaign for “MSI MLG LIMITED EDITION”
Published ・ Source Japan | PR TIMES
MSI has extended its launch celebration campaign for the limited-edition gaming PC “MSI MLG LIMITED EDITION” in response to popular demand. All purchasers will receive ¥6,000 worth of “Eraberu Pay.” The campaign aims to further boost sales and brand awareness.
MSI IPC will exhibit at Japan IT Week Spring 2026, taking place at Tokyo Big Sight from April 8 to 10, 2026. The company will showcase its latest edge AI computing solutions and highlight its leadership in intelligent automation.
Nijisanji’s “SUSHIDOL PROJECT” commemorative merchandise and voice drama go on sale at 0:00 on Wednesday, April 1, 2026! A music video will also be released!
Published ・ Source Japan | PR TIMES
VTuber group Nijisanji announced “SUSHIDOL PROJECT” as an April Fools’ Day project. Commemorative merchandise and a voice drama will be available for pre-order on April 1 only, and music videos for 2 sushi idol units will also be released. This limited-time project is a must-see for fans.
“Press releases deliver heartfelt messages to those who matter”—we will build a society where this culture spreads throughout Japan
Published ・ Source Japan | PR TIMES
PR TIMES’s “Press Release Evangelist” project joined April Dream. It described press releases as “a way to deliver heartfelt messages to those who matter” and shared its dream of spreading this culture throughout Japan.
Jooto will spread the satisfaction of saying, “I did good work today,” throughout Japan.
Published ・ Source Japan | PR TIMES
Jooto, a task and project management tool operated by PR TIMES, announced its vision for April Dream: to create a society where, in the 2026 era of AI-driven workplace efficiency, people can take initiative at work and feel proud to say, “I did good work.”
We will create a world where every company and organization can deliver “omotenashi” in the age of AI
Published ・ Source Japan | PR TIMES
As part of its April Dream initiative, the company shared its dream of “creating a world where every company and organization can deliver ‘omotenashi’ in the age of AI.” From its position as a press release distribution service, it is presenting a vision for the future of communication.
Changing who takes center stage in the news: creating a place for positive news that inspires working people
Published ・ Source Japan | PR TIMES
PR TIMES endorsed April Dream and announced its dream of putting positive change-makers at the center of the news. In a society filled with negative information, it aims to share the challenges and positive actions of companies and individuals through press releases, inspire empathy, and encourage further action.
A ramen festival where handsome shop owners vie for the top spot, held on April 1 only! “Ikemen No.1 Grand Prix: Will You Choose the Ramen or the Face?”
New limited-time “★5 Tsukuyomi” and “★5 Kukunochi” arrive in DMM GAMES’ “Ayakashi Rumble!” A special limited-time Demon Assault event is also underway!
Published ・ Source Japan | PR TIMES
Limited-time “★5 Tsukuyomi” and “★5 Kukunochi” have been added to DMM GAMES’ RPG “Ayakashi Rumble!” A new Shikigami rate-up summon and a special Demon Assault event are also underway.
Create a story that is uniquely yours—manga commission service “GreenHorn” to launch its beta version on April 4
Published ・ Source Japan | PR TIMES
Doujin Co., Ltd. will launch the beta version of “GreenHorn,” a commission service connecting manga and illustration creators with clients, on April 4, 2026.
Even if you rank No.1 in SEO, ChatGPT won’t recommend your company—the reasons and solutions at a glance with the launch of the “Sighted” beta
Published ・ Source Japan | PR TIMES
Tech Knowledge Base Inc. has released the beta version of “Sighted,” an AEO monitoring tool that visualizes how a company’s brand is cited in AI search engines.
“A new way to tell the story of Japanese manufacturing,” born at the Expo: “MONOKATARI EXPO 2026” confirmed—showcase it at an exhibition, preserve it digitally, and connect it to sales channels
Published ・ Source Japan | PR TIMES
The CRENEO General Incorporated Association announced “MONOKATARI EXPO 2026,” a hybrid exhibition that shares the story of Japanese manufacturing through hands-on experiences and storytelling. It combines exhibitions with digital technologies (VR/XR) to support ongoing sales channel development.