200 articles
Kyoto Japanese restaurant 'Gion Shizuka' is celebrating its 2nd anniversary with special kaiseki courses featuring natural eel and sweetfish, and a HEAVEN SAKE collaboration event.
Hilton Tokyo is introducing a summer-limited set package, 'Pickle & Cheers,' allowing guests to enjoy the trending sport of pickleball followed by the hotel's rooftop beer garden, starting June 17, 2026.
Hotel New Otani Makuhari is offering a family accommodation plan 'Summer Family Stay' that includes pool access and experience events.
Tokyu Power Supply, in collaboration with the Tokyu Group, will launch the '2026 Summer Electricity Vacation' project on July 1, 2026. By incentivizing excursions to public and commercial spaces, the initiative aims to reduce household power consumption and stabilize the grid, further integrating residential battery storage control into its energy-saving strategy.
ILI Inc. has published a compilation of its 20-year interview series 'My Philosophy'. To commemorate the release, a 5-day free Kindle distribution campaign will be held from May 26 to 30, 2026.
Hair Medical Salon Tokyo is launching its summer-exclusive 'Heat Wave Discount' (Mousho-wari) starting May 26, 2026, offering discounts that increase with rising temperatures. With up to 50% off and an additional 'Salaryman Support' discount for those in suits, the salon aims to provide relief during the summer heat.
As part of the 'Sodako Kyoto, Iko' campaign, JR Central is offering exclusive discounted tickets and premium viewing access for EX service members at the 'VIE Presents ZEN NIGHT at Tofukuji' evening event.
Firadis Ltd., a wine importer, is launching 33 types of special lucky bags featuring rare wines from prestigious producers to celebrate the 11th anniversary of their online shop, 'Firadis WINE CLUB', starting May 22.
Hibiya Kadan will hold its 34th annual 'Mother's Day 88-yen Campaign' on May 9-10, 2026, targeting children in elementary school and younger. Carnations will be sold at a special price of 88 yen (including tax) to support the experience of expressing gratitude through their own efforts.
SHIBUYA109 將於 2026 年 5 月與女團 BABYMONSTER 展開聯名活動，包含快閃店、咖啡廳與滿額抽獎。
Starting May 2026, ABEMA will host a limited-time free-streaming campaign for its new Korean drama lineup. Highlights include the legal suspense 'Good or Bad Dong-jae' (a 'Stranger' spin-off) and the exclusive youth omnibus series 'First Love: 6 Love Stories' featuring various K-POP idols.
Shueisha's 'Honey Lemon Soda' has concluded. The final volume (vol. 31) will be released on May 25, followed by a spin-off collection on June 25. Campaigns include massive advertising in Shibuya and free digital previews.
Hotel Shikanoyu Co., Ltd. announced that starting June 1, 2026, its long-standing inn 'Shikanoyu' in Jozankei Onsen will launch the 'Sauna-First Plan,' a weekday-exclusive package featuring an authentic sauna and a choice of sauna meals.
Garden Co., Ltd., operator of the 'Ichikakuya' ramen chain, will hold a limited-time collaboration campaign with the 'Hypnosismic -Division Rap Battle-' project from July 3 to August 16, 2026.
WILLER MARKETING starts a new project for students aged 18-25, offering full financial support for a cross-Japan journey covering at least 15 prefectures to encourage youth travel amidst rising costs.
High Season will host a collaboration with 'Toshidensetsu Kaitai Center' at all Round1 stores from June 26 to September 27, featuring merchandise and special menus.
Hotel Metropolitan Takasaki will hold the Niigata Fair starting July 1, 2026, featuring ingredients from the Chuetsu region and direct-shipped seafood via rail logistics.
Okashi no Taiyo, a confectionery brand managed by Taiyosha Co., Ltd., will host a special campaign on June 13 to celebrate the feature of its popular 'Raw Pudding Ice Cream' on Fuji TV's 'Mezamashi TV' on June 10. The product will be sold at half price, 200 yen, exclusively at physical stores.
Sukesan Udon will offer its popular 'eel' menu starting June 18, 2026, for a limited time. The lineup includes new additions like the deluxe 'Tokujo Unaju,' 'Una-Ebi Tenju,' and 'Unatoro-ju,' providing stamina-boosting options for summer.
Tokyo Legacy Parks (TLP), led by Tokyo Tatemono, will launch the "Road to Tokyo Legacy Half Marathon Campaign" on June 20 to celebrate the first anniversary of the Meiji Park running community, "RPT." The initiative, in collaboration with ONE TOKYO, features a monthly event where participants can win entries for the Tokyo Legacy Half Marathon 2026.
Chiyoda Co., Ltd. is airing a new TV commercial featuring the comedy trio 'Hanako' and actor Rikka Ihara starting June 12, commemorating its 90th anniversary. Concurrently, the '90th Anniversary Grand Thanksgiving Sale Part 2' offers popular brand footwear at a 'Thank You Price' of 3,900 yen, along with promotions for its functional 'Spat Shoes' series.
JW Marriott Hotel Tokyo, located in TAKANAWA GATEWAY CITY, has announced its first summer program for families, featuring a stay package with a museum exhibition and a seasonal lunch semi-buffet.
To celebrate the 15th anniversary of SEKAI NO OWARI's debut, Lawson Group is launching a collaboration project featuring exclusive merchandise, special song benefits, and pop-up events at HMV stores.
To commemorate the 20th anniversary of the giant maneki-neko 'Tokonyan' in Tokoname City, Aichi, in March 2027, the Tokoname Tourism Association will run a year-long 'Tokonyan 20th Anniversary Year' campaign from August 2026. The campaign aims to promote tourism and stimulate consumption in Tokoname through merchandise collaborations with Centrair and Hello Kitty, limited menus at local eateries, and lighting events.
Asahi Shimbun releases deep-dive content, including special articles and video reporting, on its digital platform to coincide with the 2026 FIFA World Cup.
SCC has begun accepting entries for 'App Competition 2026', an app idea competition for college and vocational students nationwide.
Furniture brand CAGUUU has launched a 'Sports Viewing Support Campaign' to enhance home sports viewing. The campaign features brand ambassador Keisuke Honda and offers various promotions and user-participatory events.
LinkTrip provides its patented weather determination and cashback technology to support GDO's 'Rainy Day Worry-Free Plan' trial campaign, aiming to reduce weather-related anxiety for golf bookings.
Sushiro will launch its first collaboration with HoYoverse's action RPG 'Zenless Zone Zero' on June 24 across all branches, featuring themed menu items with exclusive merchandise.
Camping Car Comparison Navi has released its popularity ranking for May 2026. With demand for Kei-campers rising, a joint campaign by JAPAN C.R.C. and Outdoor 119, offering rental discounts and equipment testing, launches today.
Daiwa Connect Securities is launching the 'Connect Stock Consolidation' campaign from June 10, 2026, to September 18, 2026, for customers who deposit domestic stocks.
Idol group 'AsIs' has launched a limited-time collaboration with the 'CheerSPOT' support advertising platform, utilizing the nationwide 'CHARGESPOT' digital signage network.
Giftee has launched its Father's Day 2026 campaign, featuring curated gift recommendations and the 'giftee Box for Father's Day.' Surveys show fathers value shared experiences and emotional connections over physical items, leading Giftee to focus on experience-based gifts.
Sanwa Supply's e-commerce site, 'Sanwa Direct,' is hosting its 'Great Closing Sale' from June 4 to 18, 2026. The event features sales, cashback lotteries, social media giveaways, and recruitment for official brand ambassadors.
To celebrate its 2nd anniversary, Grand Mercure Nara Kashihara is offering an all-inclusive stay plan during the summer vacation with discounts for children. The hotel is also featuring seasonal buffet menus and festival events to enhance the family vacation experience.
Ako Seaside Park Glamping, located in Ako City, Hyogo Prefecture, will offer a 'Summer-Only Special Plan' from July 20 to August 31, including complimentary brand-name 'Natsumi' oysters and a local Ako specialty set.
Willgate's SEO tool 'TACT SEO' begins a limited-time free trial campaign for its new feature that allows automatic generation of high-quality articles incorporating proprietary information from uploaded business documents.
Nishio City launches a gift campaign in collaboration with Unagiya Tamuro to celebrate its new official LINE account, featuring a participant-driven structure that increases winners based on registration numbers.
The Animal Welfare Corporate Partners (AWCP) and the Sustainable Restaurant Association Japan (SRA Japan) will hold the 'Animal Welfare Action Campaign' for restaurants starting July 1st. Participating restaurants will showcase dishes using cage-free eggs, with the best initiatives being honored at an awards ceremony in November.
Nadai Unatoto, an eel specialty restaurant, has started accepting pre-orders for its bento boxes for the July 26 'Doyo no Ushi no Hi' event. Online reservations are encouraged, and an SNS event is also taking place.
Coinciding with World Oceans Day, MSC Japan has launched its new campaign. Ambassador Naoki Tanaka joined event guests to promote sustainable seafood choices.
Rakuten will host a Super Sale starting June 4, 2026, at 8:00 PM, featuring up to 60% discounts on Greeshow brand emergency preparedness and water-saving products.
Hyundai Motor has selected winning artworks from its 'Be There With Hyundai' children's painting contest to wrap official team buses for the FIFA World Cup 2026™. The Japan national team bus will feature a design by 12-year-old Ayaka Toyoshima, accompanied by a social media campaign.
LuckyFM Ibaraki Broadcasting Co., Ltd. announced a free invitation for approximately 60,000 middle and high school students in Hitachinaka, Mito, and Tsukuba to attend the final day of the 5th-anniversary LuckyFes festival.
Carrot Company has announced a brand renewal for its bag brand 'anello®'. With the new concept 'SCENE ASSIST,' the brand has launched the 'need bags?' campaign, featuring limited-time sales and social media promotions.
The Kumamoto Destination Campaign Executive Committee and JR Group will host a major tourism campaign from July to September 2026 to showcase Kumamoto's path of creative reconstruction.
M&S Food Service's 'Teishoku-ya Miyamoto Munashi' chain is offering a limited-time set meal featuring Miyazaki's local dish 'Hiyajiru' and chicken nanban with homemade tartar sauce starting May 27, 2026. The campaign also includes discount coupons via the official app and an X (Twitter) giveaway.
Shohei Osada of Chocolate Planet, the 'ABEMA Rally Japan Support Captain,' challenges himself to a simulation to customize his 'TOYOTA GR Yaris' into a competition spec rally car. Despite being shaken by the 3.5 million yen estimate, Osada decides to go ahead with the deal. The program is currently streaming on ABEMA.
Hotel New Otani Osaka is offering a summer package, 'Summer Resort Stay 2026', from July 4 to September 12, 2026, featuring unlimited access to 'THE BOTANICAL POOL -DAY POOL-' and a buffet breakfast.
NEXCO Central Japan's Mie branch is hosting the 'Mie SA/PA Oshi-Take General Election' from June 1st to 28th, 2026, where customers will vote for the best takeout item in Mie Prefecture.
Greeshow's electric water purifier, the GS-2811, will be sold at a special price during the Amazon Smile Sale from May 27 to June 2, 2026. The price will be reduced from 18,480 yen to 14,228 yen, with an additional 10% point rebate in the first two days. Designed for emergency and outdoor use, it features a 0.01μm high-performance filter and a 3-way power supply.
From May 30 to June 30, 2026, EXELCO DIAMOND is holding the 'JUNE BRIDE FAIR' at all 60 stores in Japan. The fair offers special incentives including a ring holder for first-time visitors and exclusive gifts like jewelry pouches and high-end skincare products upon purchase, highlighting the brand's world-leading diamond brilliance.
The open-world action RPG 'Wuthering Waves' collaborates with ZOZOTOWN to offer an exclusive collection via pre-order starting May 29. Six items featuring original illustrations will be available, alongside an SNS campaign.
Marcs International has launched an SNS posting campaign targeting customers who pull the secret color version of the blind box item 'Miffy Colourful Surprise' from the Dutch design brand 'Mr Maria'.
The online safety and health training service 'ImSafe' is launching a 'Debut Discount' campaign for new corporate clients from June 1 to June 30, 2026. Companies registering five or more participants for the same course will receive one free enrollment. The program, conducted fully online via Zoom, features a practical, site-focused curriculum.
Eternal Hospitality Japan Co., Ltd. announced that its yakitori chain 'Torikizoku' will reintroduce the alcoholic beverage 'ZIMA' for one month from June 1, 2026, limited to orders after 9:00 PM. The company is also launching commemorative campaigns, including an X (Twitter) posting contest and an official app quest, where customers can win original merchandise.
Krispy Kreme Doughnuts Japan (KKDJ) will sell the 'Environment Month Limited Surprise Box', containing 'imperfect' doughnuts, exclusively via the food waste reduction service 'Too Good To Go' from June 1st to 30th, and will expand the number of participating stores to 53 nationwide.
Seven-Eleven Japan Co., Ltd. will launch its 'Masissoyo! Korean Food Fair' at stores nationwide starting June 1. The event features a total of 17 items ranging from classic dishes to trendy Jjukkumi (spicy stir-fried baby octopus), offering customers an easy way to experience Korean cuisine at home.
Tonkatsu specialist 'Katsuya' will hold a 4-day Thanksgiving Festival from May 28 to 31, 2026. Five popular items including Katsudon and Loin Katsu Sets will be offered at 150 JPY off. Discount applies to both dine-in and takeout.
The near-future hospitality adventure game 18TRIP, by Liber Entertainment and Pony Canyon, celebrates its 2nd anniversary with major campaign events.
BRP Japan is launching three campaigns starting June 1, 2026, to support new purchases of Sea-Doo personal watercraft. These include up to 150,000 yen in purchase support, 70,000 yen for license acquisition, and a special 1.9% low-interest loan.
Otsuki Ecology Campground in Otsuki Town, Kochi, launched two accommodation plans featuring complimentary ocean activity gear rentals on May 7. The plans, running through October 31, include a 'set plan' for hassle-free enjoyment and a 'premium plan' featuring an action camera.
LOGOS Corporation will hold 'THE LOGOS WEEK' from June 1st to June 7th, 2026, offering recommended outdoor items from the LOGOS brand at special prices across nationwide stores and the official online shop.
Cow Brand Soap Kyoshinsha Co., Ltd. is launching an interactive photo drama campaign titled '#Kimi no Iru Fukei' on official X, featuring Yoshiteru Yoshizawa, to promote its popular 'Cow Brand Mutenka' face care series starting May 25.
XING Inc. launched a 'Gakuen Idolmaster' collaboration campaign on JOYSOUND starting May 25, featuring music video backgrounds and exclusive merchandise giveaways.
Following the expansion of tax-free limits for meal subsidies, HQ has launched its first TV commercial campaign for its card-based "Shokuji Hojo HQ" benefit service across five major metropolitan regions in Japan.
IRIS Inc. has launched a promotional campaign for the 'Pixar Exhibition' featuring 35 wrapped taxis in Tokyo. Running from May 25 to June 24, 2026, the campaign includes special video content streamed on in-vehicle digital signage.
Teito Mobility Service Co., Ltd. is launching the "Rainy Season Campaign 2026" from May 25 to June 26, 2026, offering discounted rental rates on roofed motorcycles for food delivery riders.
Kao's 'Biore u' brand launches the 'Arinomama' project to affirm diverse family forms. The brand revealed the real name of its iconic character 'Biore Mama' as 'Akemi,' emphasizing respect for the individual beyond their social role. The project includes digital ads and a social media campaign.
Kanazawa-based frozen pizza brand Morinapo is running a '4BUY 1GET' campaign from May 22 to June 22, offering a free plain pizza with the purchase of four or more eligible items.
MAGES. Inc. has unveiled store-exclusive illustrated benefits for the game 'STEINS;GATE RE:BOOT', scheduled for release on August 20, 2026. Additionally, a campaign will be held at the orchestra concert on May 31, offering B2 promotional posters to those who pre-order the game.
Ottocast has launched an 'Early Summer Sale' for its 'OttoAibox E2' and 'OttoAibox P3 Pro', offering high-performance upgrades for vehicle displays at promotional prices.
On May 21, 2026, ahead of the F1 Canada Grand Prix, Lewis Hamilton wore a Loewe short parka from the 2026 Fall-Winter pre-collection designed by Jack McCollough and Lazaro Hernandez.
Hoshino Resorts is offering 'heat acclimatization' programs across its facilities to prepare guests for the upcoming summer. Programs at Kai Unzen, BEB5 Karuizawa, and BEB5 Tsuchiura encourage healthy habits through activities like exercise and hot spring bathing.
viviON announces a merchandise fair for Studio Chizu works at 50 GEO stores nationwide, starting May 27, 2026, to commemorate the rental launch of Mamoru Hosoda's film 'Endless Scarlet'.
Aoki Fruit Co. will begin selling discount ticket bundles for its popular seasonal 'Watermelon as is' juice at its nationwide fruit juice bars starting June 1, 2026. The campaign also includes a collaboration with VTuber Shizuma Rei.
on the bakery Inc. released a case study of Senju Pharmaceutical Co., Ltd., which adopted the no-code marketing tool 'Croissant.' To boost awareness for their supplement 'onoono for eye,' Senju Pharmaceutical introduced experiential measures like gachas and diagnostics, achieving 2-3 times more ad impressions than traditional methods.
Unilever Japan has appointed global superstar Jennie as the global brand ambassador for its body care brand, Vaseline. The campaign highlights the importance of high-performance moisturizing care through Jennie's daily body care routine.
Shinagawa Prince Hotel introduces a summer travel package from July 18 to August 16, 2026, featuring yukata fitting services and admission to Maxell Aqua Park Shinagawa.
Starting May 20, 2026, Merpay has launched its first-ever collaboration campaign with popular VTuber group Hololive, exclusively for Mercard holders.
Yumean, a Japanese restaurant chain operated by Skylark Restaurants Co., Ltd., will hold its 'Early Summer Fair' from May 21st to July 8th. The fair highlights a revival of the popular whole conger eel dishes, an earlier release of shaved ice, and new lemon-based and spicy Szechuan-style menu items to attract summer diners.
AXXZIA Inc. has appointed actor and model Hikaru Takahashi as the brand ambassador for their skincare line 'LisBlanc,' and has launched a new commercial titled 'I Won't Waver!'
INFORICH and Luup will launch the second collaboration campaign for their respective sharing services, CHARGESPOT and LUUP, starting May 25. The campaign offers a '180-minute free' benefit for new users, aiming to enhance convenience in daily movement and life.
au Financial Service and Visa will hold a campaign for au PAY Card Visa members from May 20, 2026, to July 20, 2026, offering chances to win FIFA World Cup 26™ supporter goods.
Kora Co., Ltd. announced that its Yakiniku chain 'Daitoen' will host a promotional event offering half-price Kuroge Wagyu Karubi on weekdays from May 26 to June 5, 2026, at four locations in Aichi Prefecture.
RightTouch, Inc. began elevator advertising on May 18, 2026, to increase awareness of its AI contact center platform 'QANT', where humans and AI collaborate to improve CX.
Skylark Restaurants Co., Ltd. will hold the '26% OFF Popular Menu Coupon Festival' from May 21 to June 10, 2026. Coupons offering a 26% discount will be available for 20 items, including cold noodles, grills, and kids' meals. The launch also includes seasonal 'Pure Ice Shaved Ice' and summer noodle dishes.
Ecole Criollo Co., Ltd. will host a 'Lemon Fair' at its physical stores from June 1 to July 31, 2026. The event features a variety of lemon-based desserts, including a seasonal version of their popular 'Maboroshi Cheese Cake' and an upcycled cake made from cake trimmings.
The Akita Prefecture Tourism Strategy Division announced that its 'Tokutabi Campaign Phase 1,' launched on May 7, 2026, has seen exceptional demand. Approximately 70% of the total budget was utilized within the first week. High-priced accommodation plans bundled with local experiences and meals via 'Add-on Coupons' are particularly popular, validating Akita's strategic focus on its high potential and hidden value.
A.ver Co., Ltd., operator of the nationwide cram school chain 'Takeda Juku', announced that it will begin accepting applications for its 2026 'Natsu Dake Takeda' summer course on June 1st.
Starting late May 2026, Oji Nepia Co., Ltd. will launch a collaboration with Kadokawa Bunko, featuring limited-edition 'Hana Celeb' animal-themed book covers for three titles and giving away pocket tissues with purchase.
To celebrate the 45th anniversary and 'Tebasaki Anniversary' on June 14, SY Food Co., Ltd. will hold a 'Gen no Tebasaki Lottery' at Sekai no Yamachan stores nationwide from June 13 to 15. The lottery features guaranteed prizes including giant chicken wing cushions and limited-edition goods, alongside an X (Twitter) social media campaign.
Dotonbori Kamukura, operated by Risou Jitsugyou Co., Ltd., is launching special '40th Anniversary Annual Passes' to celebrate its milestone. The PREMIUM pass, limited to 40 cards at 400,000 yen, includes benefits such as free meals for a year and exclusive home catering services. Applications are open via their special website.
Uber Japan is offering a limited-time special tour 'Uber Drift' in Tokyo from June 3 to July 1, 2026. This is a by-appointment-only package where participants can experience drifting as a passenger in a tuned Nissan car driven by a professional Formula Drift driver at Mobara Twin Circuit. Bookings start on May 27 via the Uber app, limited to 4 groups per day.
Sendai Royal Park Hotel will offer an afternoon tea set using peaches from Koori, Fukushima, and honey from Tomiya, Miyagi, from July 6 to August 31, 2026.
To commemorate the release of the 4th volume of "Shugo Chara! Jewel Joker," Kodansha will make all chapters of "Shugo Chara!" available for free from June 12 to 14, 2026, on the manga apps Palcy, Magazine Pocket, and Comic DAYS.
Krispy Kreme Doughnuts Japan is launching a limited-time sale of 'imperfect' doughnuts via the 'Too Good To Go' app for Environment Month. Starting June 1, the initiative will expand to 53 locations nationwide, offering these doughnuts at a special price.
To commemorate its 95th anniversary in 2026, Morozoff Ltd. is hosting the 'Morozoff History Revival Election' from June 1st to June 30th. Customers are invited to vote for their favorite puddings and cheesecakes sold over the past 30 years, with the winning products slated for a retail revival.
Hakusensha's manga submission platform 'Manga-Lab!' will host the 'Melo Danshi Contest' starting May 25, 2026. The theme is 'Melo-i' (meltingly handsome) men. The grand prize includes voice adaptation by voice actor Toshiki Masuda. Submissions are open until August 16.
SBI VC Trade is hosting a giveaway to mark the 16th anniversary of Bitcoin Pizza Day. Ten users who purchase at least 10,000 JPY worth of BTC on VCTRADE and register their entry will be selected to win 100,000 JPY worth of Bitcoin.
Following the declaration of a vaccine-resistant Ebola outbreak in the DRC in May 2026, the WHO has designated it a PHEIC. World Vision has launched a Category 3 National Response to scale up hygiene promotion and child protection in high-risk areas like Ituri province.
Morinaga & Co. is partnering with the 'Heatstroke Prevention Call-Out Project' to promote bathing as a way to prepare for the summer heat, encouraging the consumption of amazake before and after bathing.
OMO7 Osaka launches the 'Love Dog Urban Travel Declaration' on June 1, 2026, offering neighborhood maps and specialized amenities to support seamless travel with dogs.
紐約名門牛排館「Benjamin Steak House」六本木店慶祝開業 9 週年，將於 2026 年 6 月至 8 月限時推出包含 28 天熟成 T 骨牛排的紀念套餐。
Hello Inc. announces that starting May 1, 2026, the core features of its restaurant platform 'Respo'—including POS, mobile ordering, and reservations—will be entirely free in Japan, eliminating initial and monthly costs.
Hello Inc. announces that starting May 1, 2026, the core features of its restaurant platform 'Respo'—including POS, mobile ordering, and reservations—will be entirely free in Japan, eliminating initial and monthly costs.
Yokohama Vanilla Co., Ltd. announced the limited-time online sales of its 'Salt Vanilla Financier' collaboration package with the movie 'Detective Conan: The Highway's Fallen Angel' from June 1 to June 30.
The Neko no Forum Executive Committee has launched a signature campaign aiming for 1 million signatures to support the early approval of the 'Cat AIM drug,' which was submitted for approval in April 2026. The initiative seeks to demonstrate the high social demand and facilitate a smooth regulatory process for the world's first drug to fundamental treat kidney disease, the leading cause of cat mortality.
The music video for 'BALALAIKA,' the signature track of 'singer-actor' 9Lana, has surpassed 10 million views on YouTube. A teaser video hinting at a sequel to the song's story has been released, garnering significant attention.
METI and NEDO have launched 'GENIAC-PRIZE 2026', an AI contest aimed at fostering social implementation and talent development. Offering a total of approx. 1 billion yen in incentives, the program supports business process reform for essential workers and base model development by students. Briefings are scheduled for June, with the final competition in March 2027. It is part of the GENIAC project.
Kappa Sushi will launch the 'Q-rais Assort Collection' nationwide starting June 4, 2026. This collaboration with popular picture book author Q-rais features six types of exclusive items, including acrylic charms and stickers with original illustrations.
Founded in 1805, Funabashiya is holding a popularity vote for its seasonal shaved ice at its Kameido main store via official X. The shaved ice features unique 'Kuzumochi Probiotics.' Five lucky voters will win an Anmitsu assortment set.
Hiro Clinic NIPT has launched a campaign offering a free upgrade to its Standard ProMax plan, expanding screening from 7 to 23 microdeletion and duplication disorders.
Nimoca Co., Ltd. is launching a commemorative campaign at all 17 Lucky Pierrot locations in Hakodate to celebrate the introduction of IC card payments, offering point rewards and limited-edition nimoca cards from May 25 to June 21, 2026.
Givers Co., Ltd. announces the rebranding of its Nishifunabashi clinic to 'Sekai no Kokoro Seitai-in' as part of its 20th-anniversary strategy, offering AI posture analysis and research-backed treatments.
Ushikoi, a popular Tokyo-based yakiniku chain, will hold a special 'Wagyu Fair' on May 29, 2026. The event features premium beef from Okayama and Shimane prefectures at discount prices, alongside an all-you-can-drink offer for just 550 yen, aiming to provide a high-quality Wagyu experience at an accessible price point.
Plenus Co., Ltd. will host 'SUPER HOTTO MOTTO WEEK' from May 25 to 31, 2026. The week features daily 50-yen app coupons, double points on cash charges, and SNS giveaways including electronic money and premium mattresses.
Kamimura Bokujo, a Japanese BBQ chain managed by Watami-Kamichiku, will offer a lunch buffet for 500 yen and select Wagyu lunch sets for 1,129 yen during its 5-day 'Meat Day' campaign from May 25 to 29.
PetFun, a brand by Fun Standard Co., Ltd., is offering its dog trainer-recommended pet bed at a special 10% discount during the Rakuten Shopping Marathon. The bed features a cozy wrap-around design and high-resilience foam for optimal pet comfort.
Watami Co., Ltd. will run a special 'Meat Day' promotion at 19 Yakiniku no Watami locations nationwide from May 25 to 29, 2026, offering its signature Jo Karubi Lunch with 29% extra meat and free rice refills at the standard price.
Best Bridal Co., Ltd. is launching a nationwide campaign to celebrate 'Propose Day' on June 7, 2026. The campaign offers special perks, including chapel decorations and photo services, to support romantic marriage proposals.
Hansoku Hanako Novelty, operated by Chance Maker Inc., is running a 'Monochrome Printing Novelty 3% OFF Campaign' from May 21 to June 18, 2026, to reduce printing ink consumption. By limiting printing for 40 non-plastic novelty items from full-color to a single black or white color, the campaign offers a new option that balances cost reduction with savings in oil-based raw materials.
Luup Co., Ltd. and INFORICH Inc. are launching their second collaboration campaign starting May 25, 2026, offering new users a 180-minute free ride coupon for the LUUP micromobility service.
Implus EU has appointed model Chihiro Kondo as the ambassador for 'Trigger Point,' launching a new web CM that promotes a 5-minute daily self-care routine for busy parents and professionals.
Chiba's venerable ekiben brand 'Manyoken's' 'Nanohana Bento' has won the Grand Prix, the highest award, at the 98th 'Japan Food Selection.' To commemorate this, a special sale will be held during Golden Week, offering the bento at a special price of 888 yen.
Liberta Co., Ltd. will launch a nationwide promotion for its cooling wear brand FREEZETECH starting June 20, 2026. The campaign will feature the brand's first-ever TV commercial, highlighting its proprietary 'Hyogeki' technology that provides a cooling sensation with sweat and wind. Amid Japan's growing social challenge of severe heatwaves, FREEZETECH proposes a new option of 'wearable heat countermeasures,' aiming for further market expansion based on its track record of 2.7 million units sold.
Belta Inc.'s SDG project, Belta Smile Donor, delivered approximately 15,000 items to three facilities in Thailand in June 2026. The project features a unique logistics model that eliminates shipping costs for donors, strengthening sustainable support.
Natural & organic cosmetic select shop "Cosme Kitchen" will launch "HOME BEAUTY SALON," an online-exclusive beauty appliance store, on June 24, 2026. With model Asuka Kijima as its concierge, the store proposes a new self-care experience combining organic cosmetics and beauty appliances. To celebrate, a campaign including up to 25% point-back will be held as part of the organic festival "THE ORGANIC DAYS."
On June 18, 2026, S.RIDE Inc. launched a new commercial for its taxi app 'S.RIDE,' starring actor Masaki Suda. The ad, titled 'If You're Going Ahead,' highlights the convenience of hailing a cab with a single slide, portraying a smart urban mobility experience. After a preliminary release on YouTube, the commercial will be rolled out on television and online starting June 22. To commemorate the launch, the company is also running a coupon campaign on X and promoting its corporate plan, 'S.RIDE Biz.'
TCG specialty store TCG GATE Akihabara, operated by Anmore, will sell limited-edition lucky bags to commemorate reaching 500 Google reviews.
Tokyo Metropolitan Government has started recruiting projects for the fiscal 2026 'Smart Service Deployment Support Business' to support the expansion of Nishishinjuku's smart services to other areas of Tokyo.
1955 Tokyo Bay by Hoshino Resorts is launching a summer accommodation plan that combines relaxing hotel stays during the day with evening theme park visits to help guests avoid extreme heat.
DOOGEE is offering its 13.4-inch Android 16 tablet with Gemini AI, the 'U13 Pro,' at a special price on Amazon for a limited time.
Fukuoka International Airport, in collaboration with Incheon International Airport, will start a campaign on June 15 offering benefits to travelers going abroad via Incheon.
Atom Co., Ltd. will launch 'Sushi-Ya Unaju' using Mikawa Isshiki's 'Enman' female eel at 'Nigiri no Tokubei' and 'Kaisen Atom' starting June 17.
Sees Unite Inc. is launching a crowdfunding campaign on CAMPFIRE to integrate the 'UtaMe' real-time singing feature into its AI character assistant 'ACUAH'.
INFORICH will conduct a large-scale price testing and promotion project for its "CHARGESPOT" mobile battery sharing service in the Kyushu area from June 15 to October 31, 2026, to verify pricing optimization and its impact on user behavior.
JAL is holding an exclusive Guam hotel sale from June 11 to June 25, 2026, offering $125 in hotel credits for stays of 3 nights or more at five popular hotels.
Marutto Honpo, operated by SYSTR Co., Ltd., is launching a safe collection campaign for lithium-ion batteries across Tokyo's 23 wards from June 1 to June 30, 2026. The service offers professional disposal for households and businesses, including swollen or damaged batteries that are difficult to discard through municipal channels.
Niconico Rentacar announced that its 'After-hours Return Service,' which allows customers to return vehicles even when the store is closed, is now bookable via its official 'Nikopass' app.
GAORA has announced that it will stream all 63 matches of the 2026-27 DFB-Pokal season on its GAORA On Demand service and provide exclusive television broadcasts of select key matches on GAORA SPORTS.
Tokyu Power Supply held a participatory workshop to plan original merchandise for the Tokyu Denki & Gas mascot 'Terumaru.'
Yakiniku King, a leading BBQ chain, will host its first Hawaii-themed fair starting July 9, 2026. The menu features unique items like pork steaks, loco moco, and collaborations with Hawaii-based brands. Pre-sales launched today at 22 selected stores nationwide.
The Japan National Trust Association has launched the "Tsurui Red-crowned Crane Trust" campaign in collaboration with Tsurui Village, Hokkaido, to protect its landscapes. A PR video has been released for this second phase, which seeks 3.36 million yen to cover land acquisition costs around the Setsuri River, a key crane habitat.
JUNGLIA OKINAWA, operated by Japan Entertainment Co., Ltd., announced the launch of the 'Flat Ticket,' a limited-time ticket for short-term stays, starting June 10, 2026, to celebrate its first anniversary.
Omuraisutei, a restaurant chain specializing in fluffy-creamy 'fuwa-toro' omurice, introduces 'Omu-Taco Rice'—a fusion of Okinawan taco rice wrapped in fluffy eggs—starting June 11.
Seahonence Co., Ltd., a leading manufacturer of medical and nursing beds, is launching the 'Seahonence Photo Contest 2026' on Instagram. Celebrating its 70th anniversary, the company invites participants to share heartwarming moments from healthcare settings. Prizes include Amazon gift cards and a specialized 'Emi' independence-support bed for facilities.
Hitotohito Holdings has released a special conversation video featuring ambassador Hideki Matsui and Keisuke Honda. The two Seiryo High School alumni discuss humanity, career success, and strength in the AI era.
Towa General Housing marks its 40th anniversary on June 13, 2026, launching a campaign to thank the local community. With 12 branches in Miyagi and Fukushima, the firm aims for further growth as part of the Yamada Holdings Group.
The Tokyo Metropolitan Government is recruiting participants for its Para-Athlete Discovery Program, aimed at individuals with disabilities who are interested in parasports and competitive challenges. Through physical assessments and sport trials, participants can discover sports that match their personal characteristics.
Molten Corporation and the Japan Football Association (JFA) are launching a crowdfunding project to deliver buildable soccer balls, 'MY FOOTBALL KIT,' to children's residential facilities across Japan. The project runs from June 16 to August 19, aiming to provide growth opportunities through experiential learning.
Premium dog food maker POCHI is holding a campaign until June 19, offering 10% off 11 types of snacks using eco-friendly packaging to coincide with World Environment Day on June 5. The company promotes the use of paper packaging and biomass materials to reduce plastic waste.
ORICO has launched a high-capacity 5-bay HDD enclosure supporting up to 110TB. It features 230MB/s transfer speeds, an integrated 150W power supply, and a silent fan. A 32% discount is available on Amazon until June 12, 2026.
SBI FX Trade announces a limited-time 'BTC/JPY Leverage Trading Support Week' from June 5 to June 19, 2026, offering a standard spread of 5,000 yen for BTC/JPY leverage trading.
Kobe City and the management office have launched the 2026 call for participants for the 'Urban Innovation KOBE' (UIK) public-private co-creation project on June 5, 2026. The program offers challenge-based and open-proposal tracks to facilitate the implementation of startup technologies and products.
To celebrate its 2nd anniversary, Novotel Nara is hosting a summer experience program for families in collaboration with Nara University of Education, featuring insect observation, stargazing, and kids' pizza-making workshops.
Boken-sha PLACOLE is launching the 'June Bride Campaign' at its 'PICmii' self-service photo studios in Yokohama, Nagoya, and Osaka from June 1 to June 30. During this period, customers choosing the dress plan will receive a 500-yen discount.
JR West Hotels is hosting 'Summer SDGs Month' at 13 group hotels from June 5 to August 31, 2026. The campaign features sustainable hospitality focusing on 'coolness,' including menus using local and surplus ingredients, distribution of fans made from recycled materials, water-sprinkling (uchimizu), and energy-saving adjustments.
Hokka Hokka Tei marks its 50th anniversary on June 6, 2026, announcing a new vision: 'Cook !dea.' The company has launched the '50!dea' project, which includes 50 commemorative initiatives throughout the year, featuring a new birthday coupon for its app and a collaboration campaign with the popular gaming group 'Dozle Corp.'
Nahato Ace, a group company of Nahato, is launching a limited-time recruitment campaign for 10 SNS advertising agency partners. The program offers zero initial costs and up to 30 million yen in commissions to support partners' business growth.
Earth Corporation has launched an original dating simulation game, 'Gokigen Lovely Days,' featuring voice actor Yuki Kaji in four distinct roles, to commemorate 'Insect Care Goods Day' on June 4th. The game is free to play in a browser.
The public interest incorporated association 'Hope & Wish' is partnering with Saitama Seibu Lions player Ginjiro Sumitani to host baseball game invitations and player meet-and-greets for children with chronic illnesses and their families in June and September 2026. Sumitani has been actively supporting these families since 2015. Free admission for 30 people on a first-come, first-served basis per event.
Nippon Kuyu Co., Ltd. has announced the 2026 summer lineup for its 'Good Trip Express' travel site, featuring direct flight tours from Fukuoka to Shimojishima Airport using Skymark. This seasonal route complements year-round services from Haneda and Kobe, enhancing access to Miyako Island from six major Japanese cities.
Ishikari City has launched Furusato Nozei (hometown tax) donation rewards for RISING SUN ROCK FESTIVAL 2026 in EZO tickets.
Evergreen Retailing is launching the independent 'EBA-Guri Support Discount' to alleviate customer burdens amid concerns over rising power market prices. A discount of 1.2 yen per kWh will be applied to the July 2026 billing cycle. No application is required.
JR East and Weathernews will launch the 'Hishotabi' campaign starting June 1, 2026, to promote travel to cooler areas. By leveraging temperature data and offering discounts of up to 10,000 JPY, they aim to encourage tourism even during the peak summer heat.
Wood Design Park Sakae in Nagoya has introduced a limited-time 'Korean BBQ Course' for June 2025. Located on the 6th floor of Don Quijote Sakae Main Store near the station, the completely indoor facility offers a weather-risk-free venue for group events of up to 100 people.
Adventure World in Wakayama will offer an upgrade service for the 'Infinite Adventure Pass' from June 1 to July 17, 2026, allowing same-day visitors unlimited entry until the end of March 2027. Adults and seniors can upgrade for an additional 3,000 yen, while students and children can upgrade for free via the 'Terravie' app at the park.
To celebrate the 30th anniversary of its theme song 'Always Together,' Adventure World is launching a gratitude campaign for Wakayama residents, offering free child admission with each adult ticket purchase via its online app from June 1, 2026.
Musee Media HD will launch the 'Musee Platinum Founding Festival' on June 1, 2026, to mark its 24th year. The event features a lottery with up to 100% mile rewards and full-body hair removal plans starting from 0 yen for new users.
Funai Soken Supply Chain Consulting has released a new educational video for trucking companies struggling with labor shortages. The video proposes a framework for attracting and retaining 'inexperienced and young talent' in light of the 2024 Logistics Problem.
Celebrating Musee Platinum's 24th anniversary, Dokodemo Musee Co., Ltd. will begin accepting the '1-time free full-body hair removal' benefit for members at all partner stores nationwide from June 1, 2026. A new service allowing members to use expired hair removal sessions will also launch simultaneously to enhance convenience and satisfaction.
AoAwo Naruto Resort offers a premium 'Adult Luxury Retreat' plan from June 1 to July 17, 2026. This package combines art appreciation near the Otsuka Museum of Art with local Naruto Kintoki sweets, traditional indigo dyeing, and nightly Awa Odori performances for a sophisticated stay.
ÄRZTIN, a skincare brand originating from a major Korean aesthetic clinic, is holding a Qoo10 Mega Wari promotion from May 29th to June 11th. The event features discounts of up to 70% and various gift incentives based on purchase amounts.
DMM GAMES has launched a major campaign to celebrate the 1.5-year anniversary of 'ANGELICA ASTER', featuring up to 150 free gacha draws, limited-time 6-star characters, new costumes, and an expansion of the 'Reverse Enhancement' character progression system.
Intimate care brand 'laugh.' has appointed NICO from Heisei Flamingo as its brand ambassador. They aim to promote a new self-care habit focused on cherishing oneself.
Kort Valuta has introduced its 'TwooCa' wallet at Jojo Hospital in Chiba, launching mental health screenings and an incentive-based points program for staff.
Hankyu Bakery has announced a limited-time 'Taiwan Fair,' offering six varieties of Taiwanese-inspired items ranging from savory breads like Lu Rou Pan to popular sweets like Taiwan Donuts.
Intimate care brand 'laugh.' has appointed popular creator JESSICA as its brand ambassador. Through her authentic voice, the brand aims to positively promote the importance of self-care.
Burberry has unveiled its Autumn 2026 campaign, 'A Good Sport'. Featuring an international cast of actors and athletes, the campaign highlights the brand's iconic style and new collection through the theme of football fandom.
Izu Shaboten Resort Co., Ltd. will extend operating hours at three facilities in Izu Kogen during the 2026 summer season (July and August) and enhance stay-based tourism through bundled tickets.
West Japan Railroad Co. will hold a digital stamp rally along its train lines from June 1 to July 31, 2026, featuring ramen and udon shops. Participants can collect QR code stamps to receive coupons and limited-edition prizes.
Tachibana E-Shuhan, operated by Uprising Inc., launched reservations for the 'New Green Legend Lottery,' a whisky lottery limited to 466 entries, on May 26, 2026. The lineup includes rare bottles such as Taketsuru 25 Years Old.
Smilegate has opened pre-registration for the new server 'Sven' for the MMORPG 'LORDNINE,' opening on June 15. Additionally, an update has been implemented to raise the maximum ability level to 800.
JR Kyushu and JR West will launch an integrated tourism campaign starting July 2026, coinciding with the Kumamoto Destination Campaign.
The Tokyo Metropolitan Government has started accepting applications for subsidies to support business groups implementing advanced technologies such as AI and IoT to enhance the value of tourist destinations. Grants of up to 40 million yen are available.
Nikkei BP has launched a free preview of the bestselling book 'Technological Republic.' Authored by Palantir’s founders, the book has received massive acclaim as a manifesto calling for renewed collaboration between the government and the tech industry.
To commemorate its 51st anniversary, Lawson will launch a limited-edition 'Value Set' featuring three popular cosmetic items from its co-developed brand '&nd by rom&nd', available at nationwide Lawson stores starting June 16, 2026.
CLAS, a circular furniture and appliance rental subscription service, is expanding its air conditioning offerings to help consumers prepare for the price hikes associated with the 'Air Conditioner 2027 Issue.' A special introductory campaign is also underway.
Yondemy Inc. has launched a 2-week free trial campaign for its online reading tutoring service 'Yondemy', targeting former users who have been inactive for over six months, starting May 26, 2026.
DMM.com's DMM Kariyushi Aquarium announced that starting June 1, 2026, it will extend its 'School Admission Ticket' program to all after-school care facilities in Okinawa Prefecture, offering an admission rate of 500 yen per child for field trips and educational visits.
Nick Wood Music, in partnership with Visit Baltimore, has produced an anthem for the "The B-side of Baltimore" city campaign. By combining music from seven local artists with environmental sounds captured throughout the city, they have established a unique sound identity for Baltimore.
Umi Terrace Nishikinohama, a glamping facility in Osaka, has launched 'Regional Hospitality Perks' in partnership with nearby leisure facilities and restaurants. Guests can enjoy discounts on clam digging, hot springs, and cafes. Additionally, a campaign offering up to 30% off accommodation is available for advance payments with survey participation.
Added Value Inc.'s 'okurimono' service is offering a limited-time 15% discount on Phalaenopsis orchids for corporate events such as promotions, office relocations, and anniversaries.
Rokko Butter Co., Ltd. announces commemorative events for 'Baby Cheese Day' on the first Sunday of June, featuring campaigns to help consume leftover ingredients.
Garden Co., Ltd. is launching a series of 'Abura Soba Sohonten' renewal openings at three 'Ichikakuya' stores in Akabane, Oji, and Kawagoe starting May 27. A three-day special price promotion will be held at each location.
FamilyMart launched its "We are 'Rainbow'" diversity campaign at approx. 16,400 stores nationwide. It features limited-edition goods from six partner companies and a portion of proceeds donated to charity.
nanadecor has launched an embroidery customization service for items like its Suzuran series dresses and eye masks at its Omotesando flagship store, aiming to help customers personalize their sleep rituals.
Starting June 5, 2026, Nijigen no Mori on Awaji Island will introduce exclusive clear bookmarks as rewards for its Attack on Titan collaboration SNS campaign.
PIE International is hosting a promotional fair to give away 'Nezumi-kun Name Seals' with the purchase of the picture book 'Omutsu no Naka, Misete Misete!' in celebration of 'Diaper Day' on June 2nd, alongside an Instagram campaign for sock giveaways.