Functional Cooling Wear Brand FREEZETECH to Launch Nationwide Promotion Including TV Commercials Starting June 20
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Liberta Co., Ltd. will launch a nationwide promotion for its cooling wear brand FREEZETECH starting June 20, 2026. The campaign will feature the brand's first-ever TV commercial, highlighting its proprietary 'Hyogeki' technology that provides a cooling sensation with sweat and wind. Amid Japan's growing social challenge of severe heatwaves, FREEZETECH proposes a new option of 'wearable heat countermeasures,' aiming for further market expansion based on its track record of 2.7 million units sold.