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Deepening the Korean Market! Kaohsiung Tourism Team Partners with KBS, Airlines, and Travel Industry to Launch 'Kaohsiung K-Culture'
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Deepening the Korean Market! Kaohsiung Tourism Team Partners with KBS, Airlines, and Travel Industry to Launch 'Kaohsiung K-Culture'

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TL;DR · What this means

The Kaohsiung Tourism Bureau led a delegation to South Korea, meeting with KBS, airlines, and major travel agencies to strengthen tourism collaboration, promote 'Kaohsiung K-Culture,' and attract more independent and group travelers from Korea.

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Kaohsiung City Government continues to expand its presence in the South Korean tourism market. Following the successful conclusion of the '2026 Kaohsiung-SEOUL Tourism Promotion Event,' the Kaohsiung International Tourism Team, led by the Tourism Bureau, visited key organizations in Korea including the Korean Broadcasting System (KBS), Trinity Airways, major travel agencies Mode Tour and Nanum Tour, and the Korea Travel Association (KATA) Yeongnam Chapter. Through collaboration with media, airlines, and the travel industry, Kaohsiung aims to increase its visibility in Korea's tourism market and actively attract both independent and group travelers.Tourism Bureau Director Kao Min-Lin stated that South Korea is a vital and rapidly growing international source market for Kaohsiung. In recent years, Kaohsiung has been building its international brand image through concert-driven tourism, international events, scenic mountain-sea-river-port landscapes, and diverse tourism resources. In addition to hosting large-scale tourism promotion events and B2B matchmaking sessions, this visit included meetings with Korean media, airlines, travel agencies, and tourism organizations to establish long-term partnerships and further expand the Korean tourism market.Kao emphasized that this trip integrated cross-departmental resources from the city government and collaborated with local accommodation, dining, souvenir, and leisure industries to transform Kaohsiung’s urban charm into an attractive 'Kaohsiung Culture' for Korean tourists, thereby enhancing the city’s competitiveness in international tourism.During the visit, the delegation toured the national broadcaster KBS, observed the live production of the program '2TV Life Information,' and discussed topics such as film and television production, variety show collaborations, and city marketing. The goal is to leverage Korea’s media and pop culture platforms to introduce Kaohsiung’s harbor views, concert events, and urban features to a broader Korean audience and boost international exposure.On the aviation front, the Kaohsiung team met with Trinity Airways to discuss route development between Kaohsiung and Korea, charter flight cooperation, marketing initiatives, and passenger outreach mechanisms. Trinity Airways expressed strong confidence in Kaohsiung’s tourism potential and plans to promote Kaohsiung routes by integrating the city’s major events and tourism offerings to attract more Korean visitors.The team also engaged with major Korean travel agencies Mode Tour and Nanum Tour, which specializes in the Taiwan market, discussing cooperation on independent travel, premium tourism, MICE (Meetings, Incentives, Conferences, Exhibitions), and themed tour packages. Mode Tour showed particular interest in Kaohsiung’s concert economy, harbor nightscapes, culinary culture, mountainous eastern districts, and family-friendly attractions. They praised the multilingual and AI-powered 'Kaohsiung GO!

' app for enhancing convenience for Korean independent travelers.Additionally, the delegation met with the Korea Travel Association (KATA) Yeongnam Chapter to exchange views on promoting the southern Korean market, route collaboration, familiarization trips, and agricultural tourism. The Yeongnam region, encompassing Busan, Daegu, Ulsan, and South Gyeongsang Province, accounts for approximately one-quarter of South Korea’s population and is considered a highly promising tourism market. Both sides expressed hopes for deeper future cooperation to attract more travelers from southern Korea to Kaohsiung.The Tourism Bureau stated that through overseas promotion, city diplomacy, and industry matchmaking, the Kaohsiung International Tourism Team has strengthened the influence of the 'KEEP VIBRANT KAOHSIUNG' brand in the Korean market. Moving forward, Kaohsiung will continue deepening partnerships with airlines, travel agencies, and tourism organizations to draw more Korean tourists into the city to experience the diverse and vibrant tourism charm of this harbor metropolis.

Frequently Asked Questions (FAQ)

Why is Kaohsiung focusing on the Korean market?

South Korea is geographically close, has high demand for independent travel, and shares cultural affinities with Kaohsiung.

What are the main features of the 'Kaohsiung GO!' App?

Multilingual navigation, AI chat support, real-time transit info, and attraction booking services.

Are there direct flights between Kaohsiung and Korea?

Yes, regular and seasonal charter flights operate between Kaohsiung and Seoul/Busan, with expansion planned.

Quick Quiz

高雄觀光隊拜會了哪家韓國國家級媒體?