Living with low burden doesn’t require being overly cautious or sacrificing enjoyment!

Taiwanese kombucha brand 'EBEN Ichibon' officially announces its annual brand ambassador lineup, specially inviting million-subscriber content creators 'The DoDo Men' and lifestyle influencer, the 'zero-negative' goddess 'AiLi Ellie', for a cross-category collaboration. Through authentic lifestyle snapshots from both creator teams, this campaign highlights the emotional needs of young generations seeking relief amid busy lives, successfully transforming kombucha from a high-barrier health drink into an everyday symbol of relaxation, spontaneity, and effortless living.The DoDo Men showcase acting skills; goddess AiLi Ellie reveals her trust in 'EBEN Raw Kombucha'!

Rediscover the most chill lifestyle rhythm.EBEN Ichibon once again collaborates with The DoDo Men, building on last year’s highly popular and seamless partnership. The most anticipated aspect?

In their new brand film, they boldly step out of their comfort zone and showcase their acting chops—humorously portraying 'emerging actors'—delivering a deeply relatable depiction of extreme fatigue from high-pressure work and cross-time-zone travel. They express the carefree, low-effort 'light living' attitude in a fun, vivid, and hilariously engaging way—this year’s most entertaining ad is here!

The other brand ambassador, lifestyle goddess AiLi Ellie—who is secretly a devoted kombucha enthusiast—reveals that despite rarely drinking typical bubble teas, she insists on keeping her fridge fully stocked with EBEN Raw Kombucha. This bottle gives her an irreplaceable sense of security during summer, allowing her to easily shift her mood and enjoy solitude when plans suddenly fall through, embracing a truly relaxed 'light living' lifestyle.Through their authentic daily lives, both ambassador teams position kombucha as an essential for everyday relaxation and chill moments, making the 'not trying too hard' lifestyle an accessible reality for everyone.Everyday blind spots spark generational resonance!

From work fatigue to mindful solitudeIn the new brand film, both ambassador teams capture the authentic inner conflict of urban dwellers who 'want to relax but refuse to compromise.' Frequently facing intense international schedules and creative pressure, The DoDo Men vividly portray the mental exhaustion after cross-time-zone work, and the everyday dilemma of wanting to treat themselves while worrying about physical burden when standing in front of a beverage shelf.Meanwhile, lifestyle expert AiLi Ellie demonstrates how to effortlessly shift mindset when carefully planned schedules are suddenly canceled and social rhythms disrupted—transforming unexpected free time into premium personal enjoyment.Whether it’s fatigue from cross-time-zone work or sudden free moments, enjoying quiet, personal time in a peaceful space is exactly the 'light living, EBEN chill' lifestyle EBEN wants to convey. In the midst of a busy routine, just taking a moment to relax is enough.Understanding your need for daily relaxation!

Refrigerated raw kombucha redefines beverage stereotypes with its tangy, slightly sweet effervescenceAs a leading brand in the kombucha market, EBEN Ichibon has rapidly grown over the past three years, standing out in the fiercely competitive beverage industry by creating a new trend category. It has become the top choice for modern consumers seeking 'alcohol-free premium drinks.'Previously, kombucha carried a distant, functional image. EBEN Ichibon, however, chooses to enter people’s casual daily lives. The brand insists on using 100% Taiwanese tea leaves as its base, naturally fermented, with full refrigeration throughout production and distribution. This commitment to natural craft and cold-chain freshness perfectly preserves live probiotics and natural effervescence. The slightly tart, slightly sweet, refreshing taste, combined with its low-burden profile, makes drinking a stress-free experience. Whether you’re mentally drained from work or simply need a moment to breathe, you can effortlessly enjoy this tangy, refreshing companion.Expanding across Taiwan’s major retailers!

Limited-edition flavors available at every corner of daily lifeEBEN Ichibon has already entered major retail channels, including Costco, FamilyMart, PX Mart, and select 7-ELEVEN stores. To preserve the purest fermentation flavor and effervescence, EBEN Ichibon maintains full refrigerated supply. Whether grabbing a quick bottle after work at a convenience store or doing a weekend bulk shop at a supermarket, consumers can easily access low-burden raw kombucha at every turn of life, helping everyone start their 'light living, EBEN chill' moment anytime, anywhere.