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As part of the commemorative project for this year's Sendai Tanabata Festival, which marks its 80th anniversary since its post-war revival, a special collaboration project with Hikaru Yaotome, a "Miyagi Kizuna Ambassador" from Miyagi Prefecture and a member of Hey! Say!
JUMP, has been decided.The official website of the Sendai Tanabata Festival will feature a special collaborative article and special projects on its official social media, unfolding a variety of approaches to liven up the traditional summer event.This year's Sendai Tanabata Festival is held with the wish for the inheritance of tradition and for the future. On this momentous occasion, Hikaru Yaotome, who hails from Miyagi Prefecture and is loved by a wide range of generations, will take on the special role of conveying the festival's charm to the nation.In this collaborative project, various content will be developed where Mr. Yaotome himself will propose new ways to enjoy the Sendai Tanabata Festival, while deeply engaging with the local traditions and the passion of the people who support the festival.Specific schedules and details of each event for this collaboration project are scheduled to be sequentially released in a countdown format starting July 27 (Mon) on the "Official Sendai Tanabata Festival Social Media" and the "Official Website." Please look forward to this special project that will make Sendai's historic summer even hotter.*Please refrain from making individual inquiries to each shopping street or related parties.*Please wait a little longer for details to be announced.This year marks the 80th anniversary of its post-war revival!
Enjoy the Sendai Tanabata Festival to the fullest with 4 participatory events! The Sendai Tanabata Festival celebrates its 80th anniversary since its post-war revival this year!
To liven up the Sendai Tanabata Festival in fiscal year 2026, the Sendai Tanabata Festival Executive Committee (Secretariat: Sendai Chamber of Commerce and Industry) will hold four participatory events: "Sendai Tanabata Digital Stamp Rally," "Tanabata Decoration Contest," "Sendai Tanabata Share Collection 2026," and "Let's Connect Our Ideas: Tanabata Crafts."■Sendai Tanabata Digital Stamp RallyThe "Sendai Tanabata Digital Stamp Rally" utilizes the stamp rally function of the Sendai MaaS digital map (Platinum Map). During the festival period, multiple stamp acquisition spots will be set up in the area from Sendai Station to the central shopping streets, allowing participants to enjoy the Tanabata decorations while taking part. The aim is to create an experience that children and adults alike can enjoy, contributing to the creation of memories such as "I had fun at the Tanabata festival, and I want to come again."Event Period (Scheduled): August 6 (Thu) - August 8 (Sat), 2026Special Website: https://www.sendaitanabata.com/event/2659/*Details will be updated as needed. Please check the special page.■Sendai Tanabata Share Collection 2026"Sendai Tanabata Share Collection 2026" is an Instagram campaign that was also held last year.By posting photos on Instagram related to the Sendai Tanabata Festival, including Tanabata decorations, festival scenes, gourmet food, and memories, with the hashtags "#七夕シェアコレ2026" and "#仙台七夕まつり," five lucky winners will receive a prize.Posting Period: August 1 (Sat) to August 8 (Sat), 2026How to Participate:Follow the Instagram account of the Sendai Tanabata Festival Executive Committee (@sendaitanabatamatsuri) and post photos with the hashtags "#七夕シェアコレ2026" and "#仙台七夕まつり."Prize:A catalog gift filled with the charms of Miyagi, "Miyagi Shunsenshō Tanbō Karigane Course (*)," will be awarded to five lucky winners. *A catalog gift created by Fujisaki Co., Ltd. in collaboration with Miyagi Prefecture.Announcement of Winners: Late August - Early September, 2026 (Scheduled)Special Website: https://www.sendaitanabata.com/event/1014/■Central Shopping Streets "Sendai Tanabata Decoration Contest 2026"The "Sendai Tanabata Decoration Contest 2026" is a Tanabata decoration contest that visitors can participate in by voting. This year, the "Grand Prize" and "Runner-up Prize" decorations will be decided through web voting by visitors and voting at tourist information centers (at Kotodai Park and in front of the First Tower Building). The voting will be for the six decorations that received the Gold Prize from each shopping street among those displayed in the six central shopping arcades (Nankacho, Chris Road, Omachi, Sunmall Ichibancho, Burand-mu Ichibancho, Ichibancho 4-chome).Voting Period (Scheduled): Around 18:00 on August 6 (Thu) to 17:00 on August 7 (Fri), 2026Results Announcement (Scheduled): Around 9:00 on August 8 (Sat), 2026Ceremony (Scheduled): Scheduled to be held around 10:00 on August 8 (Sat), 2026, in front of the award-winning stores.Special Website: https://www.sendaitanabata.com/contest/■Let's Connect Our Ideas: Tanabata Crafts"Let's Connect Our Ideas: Tanabata Crafts," where you can create original small items using Tanabata washi paper, which was very popular last year and the year before, will continue to be held this year!
The Tanabata washi paper used in this event is washi paper that was actually used in Tanabata decorations. It will be reborn into various forms such as masks, fans, and accessories through your ideas. Please check the special page, which will be updated regularly, for details.Event Period: August 6 (Thu) to August 8 (Sat), 2026Event Hours: 10:00 - 19:00 (Last reception 18:30) *ScheduledVenue: Sunmall Ichibancho Shopping StreetFee: Varies depending on the item created.This year, to further enhance the smooth enjoyment of the Tanabata viewing experience, in cooperation with Sendai City, information for sightseeing, including award-winning decorations from the "Sendai Tanabata Decoration Contest 2026," shopping streets decorated with Tanabata, and temporary tourist information centers, will be posted on the "Sendai MaaS" digital map. This will provide comprehensive support for the city walks of everyone visiting Tanabata.