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On Wednesday, July 1, 2026, Specialized held a launch event for its new road racing bike, the "S-Works Tarmac SL9," at Specialized Shinjuku. The new model, developed with a pursuit of the ultimate benchmark in road racing bikes, "Time To Finish," attracted over 300 riders, industry professionals, and ambassadors who witnessed the birth of the new Tarmac.S-WORKS TARMAC SL9 - SRAM RED AXS / GLOSS RUBY METALLIC/WHITE SILVER METALLICWitnessing the Moment of BirthShortly after the doors opened, the venue buzzed with attendees, filled with anticipation for the unveiling. When the "S-Works Tarmac SL9" finally revealed itself, it was met with thunderous applause.Specialized Japan President Kidoaki presented on "Time To Finish," the keyword in the development of the "S-Works Tarmac SL9," and Marketing Manager Odajima presented on the "Equation of Speed" that leads to "Time To Finish."President Kidoaki at the moment of unveiling. Presentation by Rie Odajima from the Marketing Department.Shu Kurimura Talk ShowFollowing the unveiling, Shu Kurimura, a familiar commentator on road racing, took the stage for a talk session. The discussion focused on the S-Works Tarmac SL9's speed in actual races and the outlook for the 2026 Tour de France, which begins on July 4. Attendees listened intently while admiring the displayed bikes.Shu Kurimura, a familiar commentator on road racing.A Celebration for CyclistsAfter the talk show, the party began. Against the backdrop of pleasant music curated by DJ Marco, it became a wonderful space for participants to discuss the S-Works Tarmac SL9 at their leisure. Specialized Ambassador JP Oliveira (SUPER GT / KONDO Racing Team) was also present, enjoying interactions with fellow cycling enthusiasts. During the event, a surprise video message arrived from "Queen of the Sprint" Lorena Wiebes (SD Works-Protime), supported by Specialized. She commented to her Japanese fans, "My first impression of the S-Works Tarmac SL9 is a bike with speed and rigidity. These are extremely important points for a sprinter like me, and I'm really looking forward to racing this bike in my next competition." Her message added sparkle to the party.JP Oliveira.Lorena Wiebes.Held just before the start of the 2026 Tour de France, this event underscored Specialized's commitment to supporting riders' challenges with the "S-Works Tarmac SL9," a bike active on the world's highest stage of racing.About SpecializedA sports bicycle brand headquartered in California, USA.With the mission "Pedal the Planet Forward," Specialized aims to enhance people's health and quality of life through cycling, while also addressing environmental and social issues.Based on medical knowledge, ergonomics, and scientific verification, "Body Geometry" is Specialized's unique approach that consistently places the rider's body at the center, from product development to bike fitting. It is applied to a wide range of products, including saddles, shoes, and gloves, pursuing comfort and safety scientifically.Furthermore, to meet the needs of riders seeking to go faster, Specialized built the industry's first in-house bicycle wind tunnel facility, Win Tunnel, in 2013 to advance aerodynamic research. The company provides bikes and equipment to top teams that achieve victories in World Tour races, including the Tour de France.The high-end model, "S-Works," signifies the highest grade of products actually used by professionals and is supported by many serious amateur riders. The relentless pursuit of technological innovation is also reflected in the company's guiding principle: "Innovate or Die."In addition to products for top athletes, Specialized offers a wide lineup for general users worldwide. This includes mountain bikes, road bikes, cross bikes, kids' bikes, and e-bikes, all incorporating the same technology used for professional riders.【Specialized Japan】Official Website > https://www.specialized.com/jp/ja/Official Online Store > https://www.specialized-onlinestore.jp/shop/default.aspxOfficial Instagram > @specialized_japanOfficial Facebook > https://www.facebook.com/specialized.japan/