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Hakubaku Co., Ltd. (Headquarters: Chuo City, Yamanashi Prefecture, President and Representative Director: Shigetoshi Nagasawa), a leading grain company advocating for "staple food reform," will launch "Yakuzen Zosokku Suzuyaka Blend" on September 1, 2026. This product is designed as a "loose yakuzen" that pampers your body, starting with just one tablespoon, for busy women who often feel unwell."Yakuzen" was nominated for the 2025 New Words and Buzzwords Award. According to our survey (※1), the image of yakuzen is "likely to be healthy" (1st place), "good for the body" (2nd place), and "difficult to gather ingredients" (3rd place). While people expect its benefits, there is a hurdle to incorporating yakuzen. Furthermore, methods to make yakuzen easier to incorporate were chosen as "can be eaten daily" (1st place), "easy-to-continue menu" (2nd place), and "just add to usual dishes" (3rd place), indicating a growing demand for "loose yakuzen" that can be easily incorporated into daily life, rather than formal yakuzen."Yakuzen Zosokku Suzuyaka Blend" is a product that can be easily started by busy women as a "loose yakuzen." Simply add one tablespoon to your usual rice and cook it. Centered around two types of gentle Chinese herbal ingredients (adzuki beans and mung beans) based on yakuzen philosophy, this blend allows you to consume dietary fiber and isoflavones from seven types of whole grains.Why not start a "loose yakuzen" life that pampers yourself and fulfills your mind and body with this product that can be effortlessly incorporated into your daily life?
Point 1: Mixes 7 types of whole grains to ingest dietary fiber and isoflavones from staple foodsBased on the yakuzen concept of "Ichibutsu Zenshin" (eating a whole ingredient without waste), whole grains are used. Furthermore, the formulation allows you to consume dietary fiber and soy isoflavones from staple foods.Point 2: Contains Chinese herbal ingredients (adzuki beans and mung beans)Ingredients gentle to the body are blended based on yakuzen philosophy.Point 3: Just mix one tablespoon with 1 go of rice and cook!
"Loose yakuzen" that can be easily incorporatedThis product allows for easy self-care by simply mixing it into your daily rice.Point 4: Easy-to-eat taste and deliciousness with noクセTo ensure continued use, the formulation has a light, easy-to-eat taste. It can be paired with any side dish.※1 Hakubaku Survey (n=600)◎ 2026 Trend: Fusion Yakuzen x Loose YakuzenWhile "yakuzen" was nominated for the 2025 New Words and Buzzwords Award, the food trend forecast for 2026 highlights "fusion yakuzen," a new style that incorporates yakuzen principles and fuses them with non-Chinese cuisines such as French, Italian, and Japanese food (※2).Furthermore, our survey shows that the easiest ways to incorporate yakuzen were "can be eaten daily" (1st place), "easy-to-continue menu" (2nd place), and "just add to usual dishes" (3rd place), indicating a growing demand for "loose yakuzen" that can be easily incorporated, rather than formal yakuzen.In this way, by incorporating yakuzen into daily meals without strain, the need to care for oneself and balance mind and body is expanding. Hakubaku will meet these contemporary needs by launching the new product "Yakuzen Zosokku Suzuyaka Blend," which allows you to start "loose" yakuzen with just one tablespoon, using staple foods that can be used in a wide range of menus.※2 Cookpad Inc. "Food Trend Forecast 2026"[Recommended Fusion Yakuzen Recipe]Yakuzen doesn't have to be Chinese!
We are publishing fusion yakuzen recipes using "Yakuzen Zosokku Suzuyaka Blend" that can be easily continued with everyday dishes like curry and mixed rice!
Recipe Details URL:Yakuzen Zosokku Rice and Soup Curryhttps://www.hakubaku.co.jp/recipe/998/Saba Miso Ginger Mixed Ricehttps://www.hakubaku.co.jp/recipe/996/Plum Kombu Thickened Ochazukehttps://www.hakubaku.co.jp/recipe/997/◎ Product OverviewRelease Date: September 1, 2026Sales Region: NationwideContents: 240gSuggested Retail Price (Tax Included): 702 yenShelf Life: 360 days◎ Comments from the Product Development Representative for "Yakuzen Zosokku Suzuyaka Blend"Misaki Kawai, Marketing Department, Management General Affairs Division"Yakuzen" is a recent trend. This product was born from customer feedback such as, "I'm interested, but it seems difficult to continue every day..." With the desire for customers to take better care of their bodies more easily in their daily meals, we focused on "rice" as a staple food.This product contains soy isoflavones and dietary fiber, which are beneficial for women, and allows for easy self-care. The Chinese herbal ingredients blend gently into the rice, offering a mild flavor.The concept is "Just mix one tablespoon with 1 go of rice and cook!
" We also focused on ease of use, allowing it to be quickly measured with a home measuring spoon.We want as many women who work hard every day as possible to try "Yakuzen Zosokku Suzuyaka Blend."