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ISHIN Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroshi Nishinaka; Securities Code: 143A), which operates the media "Jichitai Tsushin" introducing advanced examples of public-private co-creation, will hold the Jichitai Tsushin Co-hosted Seminar "Short, Strong, and Empathetic. How to Utilize Vertical Short Dramas for Regional PR?

- Learning from Iwaki City, Fukushima Prefecture, on Methods Optimized for the Era to Generate Buzz and Overwhelming Reach Through 'Empathy Through Storytelling'" on July 13, 2026 (Mon).Details and registration hereInformation consumption by consumers has already rapidly shifted to mobile and digital.Along with this, "communication starting from the empathy of the receiver" has become more important than "one-way delivery of content by the sender."In fact, the sentiment that "traditional promotions are becoming harder to reach" is widespread among both companies and local governments.This change is particularly critical for regions. With depopulation becoming increasingly serious, simply "making people aware" is no longer enough for a region to be chosen.The most important theme for regional management going forward is how to create people who become fans of the region and continue to support it—so-called "related population"—rather than ending with one-time recognition.However, the information that should serve as the entry point is precisely the hardest to reach for younger generations.The background to this is the "ad fatigue" among young people. Starting with Gen Z, who will lead the future of their regions, they are extremely indifferent to one-way advertising, with about 90% of video ads perceived as "unpleasant," and many are skipped within seconds.This is the current reality: promotional measures with enormous budgets are swiped away without being watched even for a second.In such an era, "vertical short dramas" are rapidly gaining support.The biggest difference is that they are watched voluntarily because viewers "want to know what happens next," rather than being skipped like ads.This method, which generates empathy "shortly" and "strongly," has become a "culture" that transcends temporary trends, and many companies are already adopting it, making it a new standard for regional PR.This webinar will thoroughly explain the latest case study from Iwaki City, Fukushima Prefecture, which has actually achieved behavioral change among young urban dwellers by utilizing these vertical short dramas. We will generously share practical know-how, not just on "how to create buzz" that drives playback numbers, but also on how to change people's perception of a region to "like it" and foster connections (i.e., related population).This is a must-see seminar for those who want to learn about city promotion that goes beyond "awareness" and achieves "behavioral change." Please take this opportunity to register.■ Event Overview(1) Date and TimeJuly 13, 2026 (Mon) 14:00 - 16:05(2) Application DeadlineJuly 10, 2026 (Fri) 10:00(3) MethodWebinar format (Zoom Webinar)(4) Target AudienceLocal government officials (administrative staff, council members)(5) Participation FeeFree(6) OrganizerGOKKO Inc.Jichitai Tsushin Management Office (ISHIN Inc.) (Co-hosted by two companies)(7) NotesAs this is a seminar exclusively for local government officials, participation by corporate representatives, etc., is not permitted.■ Program (Tentative)Lecture 1: "How to Create Buzz and Encourage Behavioral Change" by an Overwhelming Creator GroupKazuma Murata, Business Producer, GOKKO Inc.Lecture 2: New City Promotion That Led to Behavioral Change in Urban Gen ZAsuka Ishii, Section Chief, Attraction and Product Promotion Division, Iwaki Tourism and Local Revitalization BureauPanel Discussion: Public-Private Partnership Methods and Planning Secrets to Maximize Regional FansAsuka Ishii, Section Chief, Attraction and Product Promotion Division, Iwaki Tourism and Local Revitalization BureauKazuma Murata, Business Producer, GOKKO Inc.Wrap-up: Practical Methods for Local Government Marketing That Foster "Human Connections," Not Just BuzzKazuma Murata, Business Producer, GOKKO Inc.*Lecture titles and time allocation are subject to change.■ How to ParticipateYou can apply from the link below.Details and registration here<Company Profile>Company Name: ISHIN Inc.President and CEO: Hiroshi NishinakaLocation: Shibaura Crystal Shinagawa 9F, 1-6-41 Konan, Minato-ku, TokyoEstablished: April 2005URL: https://www.ishin1853.co.jp/<Contact Information for this Release>ISHIN Inc. Business Strategy Division, Public-Private Co-creation Business Department, Public-Private Co-creation Planning DepartmentTEL: 03-5291-1580 (Main)Email: [email protected]