What are the key facts in this article?

ZETA Corporation (Headquarters: Setagaya-ku, Tokyo; hereinafter ZETA), which provides the CX enhancement generative AI solution "ZETA CX Series" to support the improvement of customer experience value, conducted a "Survey on AI Utilization in Purchasing Behavior" in April 2026. With the rapid spread of generative AI, user product exploration behavior is changing from simply "searching and finding" to an experience of selecting suitable products while comparing and organizing vast amounts of info

What is the direct answer?

ZETA Corporation (Headquarters: Setagaya-ku, Tokyo; hereinafter ZETA), which provides the CX enhancement generative AI solution "ZETA CX Series" to support the improvement of customer experience value, conducted a "Survey on AI Utilization in Purchasing Behavior" in April 2026. With the rapid spread of generative AI, user product exploration behavior is changing from simply "searching and finding" to an experience of selecting suitable products while comparing and organizing vast amounts of info

What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000628.000038104.html | Date: Date unavailable

AI News NQ Analysis

[Frontline of AI Era Purchasing Experience 2026] About 1 in 3 People Use AI for Information Gathering When Purchasing Products; AI Supports Post-Search Comparison and Organization

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