VALUES Selected as Presenter at "ESOMAR Asia Pacific 2026," an International Conference Held in Tokyo for the First Time in 21 Years
NQ Score
100/100
AI Summary (NQ-processed)
VALUES Co., Ltd. has been selected as a speaker at "ESOMAR Asia Pacific 2026 | Beyond Balance," an international conference of the world's largest market research industry association, ESOMAR, which will be held in Tokyo in May 2026. Their presentation will focus on "Path to Purchase via LLMs + Clickstream Data," demonstrating a new approach that combines web behavior logs with Large Language Models to interpret consumer intent and visualize the Path to Purchase comprehensively. This involves creating "digital twins" to extract consumers' true intentions and decision-making backgrounds.
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Frequently Asked Questions
- Q: Which company was selected as a speaker at the ESOMAR Asia Pacific 2026 conference in Tokyo?
- A: VALUES Co., Ltd., headquartered in Minato-ku, Tokyo, was selected as a speaker at the ESOMAR Asia Pacific 2026 conference.
- Q: When and where will the ESOMAR Asia Pacific 2026 conference take place?
- A: The ESOMAR Asia Pacific 2026 conference will be held in Tokyo from May 27 to May 29, 2026, for three days.
- Q: What is the theme of the ESOMAR Asia Pacific 2026 conference?
- A: The theme of the ESOMAR Asia Pacific 2026 conference is 'Beyond Balance,' focusing on advancements in market research and data analysis.
- Q: What is the title of VALUES' presentation at the ESOMAR Asia Pacific 2026 conference?
- A: VALUES' presentation is titled 'Path to Purchase via LLMs + Clickstream Data: Injecting Interpretation into Web Behavior Logs to Visualize Consumers' True Intentions on a Large Scale.'
- Q: How does VALUES plan to enhance web behavior log analysis in its presentation?
- A: VALUES will combine Japan's largest web behavior logs with Large Language Models to create a queryable 'digital twin' that reveals consumer intent through natural language interpretation.