Rakuten Travel, a travel reservation service operated by Rakuten Group, Inc., will launch an initiative to support family travel in collaboration with "Kazoku Album Mite ne" (hereinafter referred to as "Mite ne"), a photo and video sharing app for children provided by MIXI, Inc. Through this initiative, Rakuten Travel and Mite ne aim to support trips spent with family, such as family trips and three-generation trips, and to enhance the value of family experiences during travel. Specifically, to support trips celebrating milestones in a child's growth, a campaign will be held for families with children turning 1 to 6 years old (Note 1) among Mite ne users, offering a chance to win free accommodation vouchers worth 50,000 yen by lottery (Note 2), along with coupons for domestic accommodation. Furthermore, based on abundant reviews submitted to Rakuten Travel and user survey results from Mite ne, accommodations that offer a safe and comfortable stay for families with children will be selected and promoted to users of both services. This initiative is based on the "Mite ne Family Partner" agreement, which Mite ne launched to deliver safe, enjoyable, and warm experiences to families raising children. Rakuten Travel is the first partner, supporting the creation of precious family memories through travel. Mite ne Family Partner Official Website: https://mitene.us/family_partner Rakuten Travel has previously offered convenient features for travel with children through campaigns offering coupons on days ending in 5 and 0, a "Bonus Program" where point accumulation rates increase with usage frequency, abundant reviews of accommodations, and an AI agent "Rakuten AI" that suggests the most suitable accommodations for users. By collaborating with Mite ne, we aim to provide services that are even more attuned to the lifestyles of families raising children. Rakuten Travel will continue to strive for further service enhancement and customer satisfaction, while also contributing to