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Takashimaya Holds "Fashion for ALL your SENSES" POP UP SHOP, Experiencing Design Through Onomatopoeia and Music (Auditory Senses)!

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Takashimaya is launching a "Fashion for ALL your SENSES" pop-up shop, challenging traditional visual-centric fashion by offering designs that can be experienced through touch (onomatopoeia) and sound (music). This project, in its second year, aims to create a society where everyone can enjoy fashion, including those with visual impairments, and features collaborations with blind communicator Kensuke Ishii and various apparel companies and artists.

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Frequently Asked Questions

Q: What is the main theme of Takashimaya's "Fashion for ALL your SENSES" POP UP SHOP?
A: The POP UP SHOP aims to allow visitors to experience fashion design through senses other than sight, specifically focusing on touch and hearing, using onomatopoeia and music.
Q: When and where will the "Fashion for ALL your SENSES" POP UP SHOP be held?
A: The POP UP SHOP will be held sequentially at Takashimaya's Nihombashi store from April 29th to May 5th, Shinjuku store from May 13th to 19th, and Osaka store from May 27th to June 2nd.
Q: How does the project utilize onomatopoeia to enhance the fashion experience?
A: Cut-and-sew items are designed to evoke specific sensations, which are then verbalized into six onomatopoeia words like 'Ukiuki' (exciting) and 'Funwari' (fluffy) to share invisible comfort and impressions.
Q: Who is serving as the curator for this year's "Fashion for ALL your SENSES" project?
A: Kensuke Ishii, a blind communicator, has been welcomed as the curator for the second year of the "Fashion for ALL your SENSES" project.
Q: What is the overarching goal of Takashimaya's "Fashion for ALL your SENSES" project?
A: The project aims to realize a society where everyone, including individuals with visual impairments, can enjoy fashion by challenging new proposals that cater to diverse sensory experiences.