Steamship Co., Ltd. reported that its on-site hometown tax payment service, 'Genchi,' facilitated 3.27 million yen in donations during the 68th Hasami Pottery Festival, a 144% increase from the previous year. The service allowed visitors to donate on the spot in exchange for shopping vouchers. A survey indicated that 68% of participants were first-time donors to Hasami Town, demonstrating the tool's effectiveness in converting festival-goers into new regional supporters.