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Starbucks Japan Celebrates 30th Anniversary, Launches "WHY NOT COFFEE?" Campaign; New "Caramel Macchiato" to be Released on April 17th (Friday)

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Starbucks Japan is celebrating its 30th anniversary with the "WHY NOT COFFEE?" campaign, launching an updated "Caramel Macchiato" on April 17, 2026. This initiative aims to offer a comforting cup for every moment, with the revamped drink featuring improved caramel sauce and a new vanilla bean flavor syrup.

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Frequently Asked Questions

Q: What milestone is Starbucks Coffee Japan Ltd. celebrating this year?
A: Starbucks Coffee Japan Ltd. is celebrating its 30th anniversary this year.
Q: What is the name of the campaign launched by Starbucks Japan for their anniversary?
A: The campaign launched for the anniversary is named 'WHY NOT COFFEE?'.
Q: When is the new evolved version of Caramel Macchiato scheduled to be released?
A: The new evolved version of Caramel Macchiato will be released on April 17, 2026.
Q: In what year was the Caramel Macchiato first launched by Starbucks in Japan?
A: The Caramel Macchiato was first launched by Starbucks in Japan in the year 1999.
Q: What specific new syrup has been added to the evolved Caramel Macchiato recipe?
A: A new vanilla bean flavor syrup has been added to the evolved recipe.