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Sonton Family Cup, Born in 1960, Celebrates 65th Anniversary of Launch! Commemorative Movie Featuring Video Creator Asahi Sasaki and Family Released

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Sonton Foods Co., Ltd. is celebrating the 65th anniversary of its "Family Cup" jam and cream product, originally launched in 1960. A commemorative movie featuring video creator Asahi Sasaki and her child has been released to mark the occasion, showcasing the product's place in everyday family life and intergenerational connections. The Family Cup, known for its convenient paper packaging and variety of flavors, has been a beloved staple for mornings since its introduction.

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Frequently Asked Questions

Q: When did Sonton Foods Co., Ltd.'s Family Cup celebrate its 65th anniversary of launch?
A: The Family Cup jam and cream in paper cups celebrated its 65th anniversary in October 2025, marking 65 years since its original launch in 1960.
Q: Who is the president of Sonton Foods Co., Ltd., the company that produces the Family Cup?
A: The president of Sonton Foods Co., Ltd., headquartered in Koto-ku, Tokyo, is Shinichiro Ishikawa.
Q: What special media was released to mark the Family Cup’s 65th anniversary, and when did it become available?
A: A commemorative movie starring video creator Asahi Sasaki and her child was released on April 1, 2026 to celebrate the Family Cup’s 65th anniversary.
Q: Which video creator and family member appeared in the 65th‑anniversary commemorative movie for the Family Cup, and what themes does the film highlight?
A: Video creator Asahi Sasaki and her child appear in the movie, which highlights everyday moments, intergenerational connections, and the playful similarity of parents and children over‑applying peanut cream.
Q: What brand concepts and visual elements does Sonton Foods emphasize for the Family Cup’s 65th‑anniversary campaign?
A: Sonton Foods emphasizes the concepts of “deliciousness” and “fun” and introduced a Family Cup 65th Anniversary Logo alongside the original brand logo to convey continuous delivery across generations.