Sumitomo Mitsui Card Company, Limited (President & CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card") announced today that it has acquired the shares (voting rights ratio 66%) of SMBC Digital Marketing Co., Ltd. (hereinafter "SMBC Digital Marketing") held by Sumitomo Mitsui Financial Group, Inc. (President Group CEO: Tadashi Nakajima, hereinafter "Sumitomo Mitsui Financial Group"; collectively referred to as "SMBC Group"), making SMBC Digital Marketing a subsidiary of Sumitomo Mitsui Card as of today (hereinafter "this capital restructuring"). SMBC Digital Marketing was jointly established in July 2021 by Sumitomo Mitsui Financial Group and Dentsu Group Inc. (Representative Executive Officer, President & Global CEO: Suguru Sano, hereinafter "Dentsu Group" or collectively "Dentsu Group"). It has supported the advertising and marketing strategies of businesses across a wide range of industries by leveraging the financial data held by SMBC Group, the "SMBC Wallet" app, and Dentsu Group's expertise in advertising and marketing. Through this capital restructuring, by consolidating V Point Marketing Co., Ltd. (President & CEO: Seigo Hirota, hereinafter "V Point Marketing"), which promotes the database marketing business, and SMBC Digital Marketing, which promotes the advertising and marketing business, under Sumitomo Mitsui Card, we will provide higher value-added advertising and marketing solutions by leveraging the comprehensive capabilities of SMBC Group with Sumitomo Mitsui Card as the core.