What percentage of Japanese e‑commerce managers and business owners felt anxiety before starting cross‑border e‑commerce, according to Shopee Japan’s follow‑up survey?

97.3% of the 111 respondents reported feeling anxiety or concerns before entry.

How many respondents indicated that their pre‑entry concerns did not materialize or were less problematic than expected after entering cross‑border e‑commerce?

Over 70% of the 111 surveyed managers and owners said their concerns did not materialize or were not as big a problem as expected.

What proportion of participants experienced unexpected positive outcomes after entering cross‑border e‑commerce, and what was the most common type of outcome reported?

91.0% of the respondents experienced unexpected positive outcomes after entry, and the most common outcome was that products difficult to sell domestically sold well overseas, reported by 61.4% of participants.

During which dates was the follow‑up survey conducted, and which research marketing service provided the internet survey platform?

The survey was conducted from March 18 to March 19, 2026, and the internet questionnaire was administered through the Risapi®︎ research marketing platform supplied by IDEATECH.

According to Shopee Japan, what is the total number of valid responses collected in the survey of Japanese cross‑border e‑commerce participants, and how many years of cross‑border experience did the respondents have?

Shopee Japan recorded 111 valid responses from Japanese e‑commerce managers and business owners who had begun cross‑border e‑commerce activities within the past three years.

AI News NQ Analysis

[Follow-up Survey on "What Happened Next" for Cross-border EC Participating Companies] 97.3% of Business Owners Felt Uneasy Before Entry, While Over 70% Responded That "Their Concerns Did Not Materialize" or "It Was Not as Big a Problem as Expected"

NQ Score 100/100

AI Summary (NQ-processed)

A survey of 111 Japanese e-commerce business owners who entered cross-border e-commerce within the last three years revealed that 97.3% felt anxiety before entry. However, over 70% reported that their concerns did not materialize or were not as significant as expected. A surprising 91% also experienced unexpected positive outcomes, such as products that struggled domestically finding success overseas.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What percentage of Japanese e‑commerce managers and business owners felt anxiety before starting cross‑border e‑commerce, according to Shopee Japan’s follow‑up survey?: A: 97.3% of the 111 respondents reported feeling anxiety or concerns before entry.
Q: How many respondents indicated that their pre‑entry concerns did not materialize or were less problematic than expected after entering cross‑border e‑commerce?: A: Over 70% of the 111 surveyed managers and owners said their concerns did not materialize or were not as big a problem as expected.
Q: What proportion of participants experienced unexpected positive outcomes after entering cross‑border e‑commerce, and what was the most common type of outcome reported?: A: 91.0% of the respondents experienced unexpected positive outcomes after entry, and the most common outcome was that products difficult to sell domestically sold well overseas, reported by 61.4% of participants.
Q: During which dates was the follow‑up survey conducted, and which research marketing service provided the internet survey platform?: A: The survey was conducted from March 18 to March 19, 2026, and the internet questionnaire was administered through the Risapi®︎ research marketing platform supplied by IDEATECH.
Q: According to Shopee Japan, what is the total number of valid responses collected in the survey of Japanese cross‑border e‑commerce participants, and how many years of cross‑border experience did the respondents have?: A: Shopee Japan recorded 111 valid responses from Japanese e‑commerce managers and business owners who had begun cross‑border e‑commerce activities within the past three years.