What was the scale and topic of the survey conducted by Seed Inc.?

Seed Inc. conducted a survey of 1,022 people regarding information touchpoints and trust in purchasing behavior.

How do Reiwa-era consumers make purchasing decisions according to the survey?

They compare and confirm information across reviews, social media, e-commerce malls, official websites, and physical stores before purchasing.

What role do user reviews play in the purchase decisions of consumers?

Consumers read both high-rated and low-rated reviews to prioritize avoiding failure when making their purchase decisions.

What are the diversified entry points for information gathering mentioned in the summary?

The entry points include search engines, e-commerce malls, social media and videos, official websites, and generative AI.

How do official websites function in online purchases compared to e-commerce malls?

E-commerce malls are the main battleground for online purchases, while official websites play a stronger role as a place for confirmation.

AI News NQ Analysis

Can't Sell with Just 'Search' or 'Ads'? Changes in Reiwa-era Purchasing Behavior Revealed in a Survey of 1,022 People

NQ Score 100/100

AI Summary (NQ-processed)

Consumers in the Reiwa era no longer rely solely on search and advertising. Instead, they engage in a complex purchasing journey, comparing and confirming information across multiple channels like reviews, social media, e-commerce platforms, official websites, and physical stores before making a purchase. A survey of 1,022 people by Seed Inc. highlights this significant shift in modern consumer behavior.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the scale and topic of the survey conducted by Seed Inc.?: A: Seed Inc. conducted a survey of 1,022 people regarding information touchpoints and trust in purchasing behavior.
Q: How do Reiwa-era consumers make purchasing decisions according to the survey?: A: They compare and confirm information across reviews, social media, e-commerce malls, official websites, and physical stores before purchasing.
Q: What role do user reviews play in the purchase decisions of consumers?: A: Consumers read both high-rated and low-rated reviews to prioritize avoiding failure when making their purchase decisions.
Q: What are the diversified entry points for information gathering mentioned in the summary?: A: The entry points include search engines, e-commerce malls, social media and videos, official websites, and generative AI.
Q: How do official websites function in online purchases compared to e-commerce malls?: A: E-commerce malls are the main battleground for online purchases, while official websites play a stronger role as a place for confirmation.