Sapporo Beer's flagship beer bar, "Sapporo Draft Beer Black Label THE BAR" in Ginza, has reached a milestone of 500,000 visitors since its opening in 2019. Following a successful renovation last July, visitor numbers increased by approximately 20%. Building on this success, the company plans to open a second location, "THE BAR OSAKA," in Umeda, Osaka this summer, and "BEER AJITO" in Ginza in October, aiming to further expand brand touchpoints and offer perfect draft beer experiences.