Plenus Co., Ltd. operates 376 Yayoi-ken restaurants in Japan as of the end of June 2026. Yayoi-ken also distributes information on new products through its official social media accounts (X, Instagram, LINE) (#やよい軒). Yayoi-ken is pleased to announce that actress Kaho will serve as the brand character in its new TV commercial, which will begin airing nationwide on July 10 (Fri). Yayoi-ken will celebrate its 20th anniversary in July 2026. As part of the initiatives to commemorate its 20th anniversary year, and in gratitude to its loyal customers, Yayoi-ken is launching a new TV commercial featuring Kaho. This marks the first TV commercial featuring a celebrity in five years for Yayoi-ken. The new commercial expresses Yayoi-ken's desire to deliver "unpretentious deliciousness and a proper meal" through the "Beef and Tofu Teishoku with Dashi Aroma," which was released on July 7 (Tue). ■ About This Commercial The "Beef and Tofu Teishoku with Dashi Aroma" is a dish that allows customers to enjoy a rich aroma and umami, made with dashi carefully prepared using katsuobushi from Makurazaki and kombu from Hokkaido, finished with hanakezuri. This commercial, through Kaho's natural charm, conveys Yayoi-ken's brand message: "We want to support your everyday life with unpretentious deliciousness and a proper meal," not just the taste of the product. ■ Commercial Overview - Title: "Beef and Tofu Teishoku with Dashi Aroma" Edition - Starring: Kaho - Airing Start Date: 2026.7.10 (Fri) ■ Kaho's Comments Through the filming, I was reminded that Yayoi-ken is a brand that values not only freshly prepared deliciousness but also the taste of its ingredients and seasonal flavors. I believe this commercial effectively conveys that appeal. Yayoi-ken is celebrating its 20th anniversary this year. They will continue to offer delicious teishoku meals loved by many. We ask for your continued support. ■ Product Overview Beef and Tofu Teishoku with Dashi Aroma: 990 yen Beef and Tofu Teishoku with