Plenus Co., Ltd. operates "Hotto Motto," a bento box specialty store, with 2,421 stores as of the end of June 2026. "Hotto Motto" also distributes new product information on its official social media accounts (X and Instagram). (#ほっともっと) To commemorate the release of the "Beef Kalbi & Hormone" series, "Hotto Motto" will hold a campaign on its official social media accounts (X and Instagram) where participants can win "Hotto Motto electronic money" or a "Sony digital camera." ■ "X/Instagram Campaign" "X" 1. Follow the official Hotto Motto account (@hottomotto_com) 2. "Repost" the campaign post from the official Hotto Motto account. Prize: 500 yen in Hotto Motto electronic money Number of Winners: 100 people Period: July 2 (Thu) 10:00 AM - July 14 (Tue) 11:59 PM * Winners will be directly messaged on the spot. * Campaign posts will be made daily at 10:00 AM during the period, so you can apply multiple times. * To apply, you must follow the official account and "repost" the target post. Please note that applying with only one of these will be invalid. "Instagram" 1. Follow the official Hotto Motto account (@hottomotto_official) 2. "Like" the campaign post from the official Hotto Motto account. Prize: Sony Digital Camera VLOGCAM ZV-1F Number of Winners: 1 person Period: July 2 (Thu) 10:00 AM - July 14 (Tue) 11:59 PM * Winners will be messaged directly from the official "Hotto Motto" Instagram account on or after July 15 (Wed). * To apply, you must follow the official account and "like" the target post. Please note that applying with only one of these will be invalid. ■ Prize Details Sony Digital Camera (VLOGCAM ZV-1F) * Official Hotto Motto X (@hottomotto_com) https://x.com/hottomotto_com * Official Hotto Motto Instagram (@hottomotto_official) https://www.instagram.com/hottomotto_official/ ■ Product Details * Products Released Full of Stamina! Beef Kalbi & Hormones Bowl - 860 yen Full of Stamina! Beef Kalbi & Hormones Bento - 890 yen Full of Stamina! Double Portion Beef