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ETVOS Introduces CRM/MA Tool 'Customer Rings'

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AI Summary (NQ-processed)

Plus Alpha Consulting Co., Ltd. announced that cosmetics brand ETVOS has adopted its CRM/MA tool 'Customer Rings'. ETVOS will use it as a flexible marketing platform for customer analysis and MA measures to improve LTV and ROI.

AI Analysis

Frequently Asked Questions

Q: What are the main features of Customer Rings?
A: It is a platform that integrates customer management, analysis, and MA (Marketing Automation) functions.
Q: What challenges did ETVOS face?
A: They spent most of their time on ad operations and couldn't allocate time for strategic marketing.
Q: What is the expected effect of introducing Customer Rings?
A: To improve ROI by integrating owned media data and building a PDCA cycle based on customer data.