Shift Towards Circular Fashion: Discarded Clothes Less Common Than Recycled Ones During Seasonal Changes
NQ Score
90/100
N1 Content Completeness
95
AI Summary (NQ-processed)
Onward Kashiyama conducted a survey of 418 men and women aged 20-70 across Japan regarding seasonal wardrobe changes. The results revealed that 'circular' methods (resale, donation, etc.) for disposing of clothes accounted for 56.4%, surpassing 'disposal'. The survey also highlighted strong fashion purchase motivation heading into early summer and concentrated demand for summer items prompted by climate factors.
AI Analysis
Frequently Asked Questions
- Q: What percentage of people used circular methods according to Onward Kashiyama's 2023 survey of 418 participants?
- A: 56.4% of participants used circular methods like resale or donation in Onward Kashiyama's 2023 survey.
- Q: How many individuals participated in Onward Kashiyama's seasonal wardrobe change survey in 2023?
- A: 418 men and women aged 20-70 participated in Onward Kashiyama's 2023 survey on wardrobe changes.
- Q: Which brand conducted a 2023 survey showing more recycled clothing than discarded during seasonal changes?
- A: Onward Kashiyama conducted the 2023 survey showing higher rates of recycled versus discarded clothing.
- Q: What was the primary reason for increased summer clothing demand in Onward Kashiyama's 2023 survey?
- A: Climate factors triggered concentrated demand for summer clothing in Onward Kashiyama's 2023 survey.
- Q: Did Onward Kashiyama's 2023 survey find disposal or circular methods more common for old clothes?
- A: Onward Kashiyama's 2023 survey found circular methods more common than disposal for old clothes.