[Case Study] Sales Exceed Previous Year for 2 Consecutive Years After Introducing Gacha
NQ Score
72/100
N1 Content Completeness
8
AI Summary (NQ-processed)
on the bakery Co., Ltd. announced a case study of Amina Collection Co., Ltd., which achieved 111.2% YoY sales by utilizing the no-code marketing tool 'Croissant' for an online gacha campaign that bridged app installation and in-store/e-commerce purchases.
AI Analysis
Frequently Asked Questions
- Q: What company implemented the online gacha campaign to boost repeat customer visits after year-end sales?
- A: Amina Collection Co., Ltd. implemented the online gacha campaign to encourage repeat store visits following year-end and New Year holiday purchases.
- Q: Which no-code marketing tool was introduced by Amina Collection Co., Ltd. to support its gacha campaign?
- A: Amina Collection Co., Ltd. introduced 'Croissant', a no-code marketing tool developed and operated by the bakery Co., Ltd. based in Yokohama, Kanagawa.
- Q: What are the participation requirements for customers to join the online gacha campaign by Amina Collection?
- A: Customers must install the official app and present a 2D barcode from in-store checkout or click a banner on the online order completion page to participate.
- Q: How did Amina Collection Co., Ltd. structure the customer journey in its gacha campaign?
- A: The company structured the journey as Purchase -> Official app installation -> Gacha participation -> Redemption of New Year coupons to drive future purchases.
- Q: Where can winning coupons from the gacha campaign be redeemed by participants?
- A: Winning coupons can be redeemed at both physical stores and the official online store of Amina Collection Co., Ltd. during the New Year period.