What is the special campaign being launched by Nichirei Foods Co., Ltd.?

Nichirei Foods is launching a special train campaign on the Tokyo Metro Ginza Line and Marunouchi Line to commemorate the 25th anniversary of its "Honkaku Itame Cha-han®" product.

When will the "Honkaku Itame Cha-han®" themed trains be running?

The special themed trains will be operating on the Tokyo Metro Ginza Line and Marunouchi Line from April 13, 2026, to April 27, 2026.

What achievements is this campaign celebrating for "Honkaku Itame Cha-han®"?

The campaign celebrates "Honkaku Itame Cha-han®" being the No.1 selling frozen fried rice for 25 consecutive years and the No.1 in purchase amount across all frozen foods in 2025.

How will the trains be decorated for this campaign?

One train on each line will be decorated with "Honkaku Itame Cha-han®" designs, featuring the product's history and evolution.

What kind of content will passengers find inside the themed trains?

Passengers will experience a timeline of the product's 25-year history, swing pop advertisements, audio guides about the cooking process, and unique bellows print ads.

AI News NQ Analysis

Nichirei "Honkaku Itame Cha-han®" 25th Anniversary! Tokyo Metro Ginza Line and Marunouchi Line Simultaneous Train Jack Campaign Featuring Special "Honkaku Itame Cha-han®" Themed Trains to Experience 25 Years of History and Evolution

NQ Score 33/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Nichirei Foods is launching a campaign to celebrate the 25th anniversary of its frozen fried rice product, "Honkaku Itame Cha-han®," by operating specially designed trains on the Tokyo Metro Ginza Line and Marunouchi Line from April 13 to April 27, 2026. The product has achieved 25 consecutive years as the top-selling frozen fried rice and was No.1 in overall frozen food purchase amount in 2025. The Ginza Line trains will feature yellow, reminiscent of the product's egg, while the Marunouchi Line trains will use Nichirei's brand red. Interiors will display a 25-year history timeline, product details, and renewal progress. This campaign aims to increase awareness of the product, which was renewed in spring 2026 with a 10% volume increase.

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Frequently Asked Questions

Q: What is the special campaign being launched by Nichirei Foods Co., Ltd.?: A: Nichirei Foods is launching a special train campaign on the Tokyo Metro Ginza Line and Marunouchi Line to commemorate the 25th anniversary of its "Honkaku Itame Cha-han®" product.
Q: When will the "Honkaku Itame Cha-han®" themed trains be running?: A: The special themed trains will be operating on the Tokyo Metro Ginza Line and Marunouchi Line from April 13, 2026, to April 27, 2026.
Q: What achievements is this campaign celebrating for "Honkaku Itame Cha-han®"?: A: The campaign celebrates "Honkaku Itame Cha-han®" being the No.1 selling frozen fried rice for 25 consecutive years and the No.1 in purchase amount across all frozen foods in 2025.
Q: How will the trains be decorated for this campaign?: A: One train on each line will be decorated with "Honkaku Itame Cha-han®" designs, featuring the product's history and evolution.
Q: What kind of content will passengers find inside the themed trains?: A: Passengers will experience a timeline of the product's 25-year history, swing pop advertisements, audio guides about the cooking process, and unique bellows print ads.