What is the special campaign being launched by Nichirei Foods Co., Ltd. to celebrate the 25th anniversary of "Honkaku Itame Cha-han®"?

Nichirei Foods Co., Ltd. is launching a special train campaign on the Tokyo Metro Ginza Line and Marunouchi Line featuring specially decorated "Honkaku Itame Cha-han®" themed trains.

When will the "Honkaku Itame Cha-han®" themed train campaign take place on the Tokyo Metro Ginza and Marunouchi Lines?

The special train campaign will run from April 13, 2026, to April 27, 2026.

What achievements of "Honkaku Itame Cha-han®" are being celebrated by this 25th-anniversary campaign?

The campaign celebrates the product's achievement of being the No.1 selling frozen fried rice for 25 consecutive years and the No.1 in purchase amount across all frozen foods in 2025.

How will the "Honkaku Itame Cha-han®" themed trains be decorated and what can passengers expect inside?

One train on each line will be decorated with "Honkaku Itame Cha-han®" designs. The interiors will feature a 25-year history timeline, swing pop ads, audio guides about the cooking process, and bellows print ads.

What is the significance of the colors chosen for the themed trains on the Ginza and Marunouchi Lines?

The Ginza Line's yellow color is associated with the egg in the product, while the Marunouchi Line's red color is consistent with Nichirei's brand color.

AI News NQ Analysis

Nichirei "Honkaku Itame Cha-han®" 25th Anniversary! Tokyo Metro Ginza Line and Marunouchi Line Simultaneous Train Jack Campaign Featuring Special "Honkaku Itame Cha-han®" Themed Trains to Experience 25 Years of History and Evolution

NQ Score 33/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Nichirei Foods is launching a campaign to celebrate the 25th anniversary of its frozen fried rice product, "Honkaku Itame Cha-han®," by operating specially designed trains on the Tokyo Metro Ginza Line and Marunouchi Line from April 13 to April 27, 2026. The product has achieved 25 consecutive years as the top-selling frozen fried rice and was No.1 in overall frozen food purchase amount in 2025. The Ginza Line trains will feature yellow, reminiscent of the product's egg, while the Marunouchi Line trains will use Nichirei's brand red. Interiors will display a 25-year history timeline, product details, and renewal progress. This campaign aims to increase awareness of the product, which was renewed in spring 2026 with a 10% volume increase.

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Frequently Asked Questions

Q: What is the special campaign being launched by Nichirei Foods Co., Ltd. to celebrate the 25th anniversary of "Honkaku Itame Cha-han®"?: A: Nichirei Foods Co., Ltd. is launching a special train campaign on the Tokyo Metro Ginza Line and Marunouchi Line featuring specially decorated "Honkaku Itame Cha-han®" themed trains.
Q: When will the "Honkaku Itame Cha-han®" themed train campaign take place on the Tokyo Metro Ginza and Marunouchi Lines?: A: The special train campaign will run from April 13, 2026, to April 27, 2026.
Q: What achievements of "Honkaku Itame Cha-han®" are being celebrated by this 25th-anniversary campaign?: A: The campaign celebrates the product's achievement of being the No.1 selling frozen fried rice for 25 consecutive years and the No.1 in purchase amount across all frozen foods in 2025.
Q: How will the "Honkaku Itame Cha-han®" themed trains be decorated and what can passengers expect inside?: A: One train on each line will be decorated with "Honkaku Itame Cha-han®" designs. The interiors will feature a 25-year history timeline, swing pop ads, audio guides about the cooking process, and bellows print ads.
Q: What is the significance of the colors chosen for the themed trains on the Ginza and Marunouchi Lines?: A: The Ginza Line's yellow color is associated with the egg in the product, while the Marunouchi Line's red color is consistent with Nichirei's brand color.