Survey: About 87% Eat White Rice Daily! Top Moments to Appreciate Rice's Deliciousness are "Freshly Cooked," "Onigiri," and "New Crop Rice"

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Source: https://prtimes.jp/main/html/rd/p/000002723.000044800.html | Date: Date unavailable

■ Survey on Rice Consumption and Diet Rice is an indispensable part of the Japanese dining table. Because we eat it almost every day, many people have their own preferences for its taste and cooking method. Amid talks of price hikes and climate change, how do we engage with rice? In collaboration with Mizuhoya, we conducted a survey on "Rice Consumption and Diet" with 500 men and women nationwide who answered in a preliminary survey that they "usually eat rice (white rice)." *When citing the content of this press release, please credit "a survey by NEXER Inc. and Mizuhoya" and link to Mizuhoya (https://www.okome-mizuhoya.com/). "Survey on Rice Consumption and Diet" Overview Survey Method: Internet questionnaire Survey Period: May 7, 2026 – May 13, 2026 Target Audience: Men and women nationwide who eat white rice Valid Responses: 500 samples *Totals may not add up to 100% due to rounding. ■ 58.2% eat white rice "twice a day or more" First, we asked about the frequency of eating white rice per day. The most common answer was "twice a day" at 30.8%. This was followed by "once a day" at 28.6% and "every meal" at 27.4%. Combining "every meal" and "twice a day" totals 58.2%, showing that more than half of the people eat rice multiple times a day. On the other hand, 12.8% answered "a few times a week." ■ 77.8% are conscious of the "deliciousness of rice" when eating it. Next, we asked if they are conscious of the "deliciousness of rice" when eating. "Often" was 30.8% and "sometimes" was 47.0%. Together, this totals 77.8%, indicating that about 80% of people are consciously aware of the taste of rice in their daily lives. ■ 79.7% are most conscious of the rice's deliciousness "when eating it freshly cooked." We then asked those who are conscious of the taste, when they are most aware of it. The most common answer was "when eating it freshly cooked" at 79.7%. This was followed by "when eating it as onigiri (rice balls)" at 35.0%, "when eating new crop rice" at 28.3%, and "wh