MIXI Co., Ltd. (Shibuya-ku, Tokyo; President and CEO: Hiroki Kimura) announced that its photo and video sharing app for children, "Kazoku Album Mitene" (hereinafter referred to as "Mitene"), will collaborate with Rakuten Travel, a travel reservation service operated by Rakuten Group, Inc., and begin its activities as a "Mitene Family Partner" from July 2026. Mitene Family Partner Official Website: mitene.us/family_partner "Mitene Family Partner" is an initiative that, together with companies and brands that support families' daily lives, aims to deliver safe, enjoyable, and warm experiences to households raising children and their families. "Mitene" is a family album service that allows families to share children's photos and videos, enabling them to watch over their growth anytime, anywhere, and for as long as they wish. From everyday moments to special memories like birthdays, entrance ceremonies, and trips, it serves as a place for the whole family to enjoy. The service has surpassed 30 million users worldwide (*1) and is used by over 7 million people monthly in Japan. "Rakuten Travel" is one of Japan's largest travel reservation services, offering domestic accommodation, domestic tours, rental cars, highway buses, and international travel, with over 40,000 registered accommodation facilities. Through this partnership, both companies aim to support memory-making for families, including family trips and multi-generational travel, and enhance the experiential value of families alongside their children's growth. (*1) As of May 2026, this is the total number of registered users for the iOS and AndroidTM apps, plus the browser version. ■ Partnership Details Through this partnership, information and campaigns will be disseminated to families using "Mitene," timed to coincide with occasions like children's birthdays when families might consider family travel. As the first initiative, a campaign will be held within the Mitene app targeting families with children celebrat