MIXI Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, President, and Senior Executive Officer, CEO: Hiroki Kimura) announced today that it has entered into an enterprise partnership with Runway AI, Inc. (hereinafter "Runway"), a globally recognized leader in generative AI-powered video production, editing, animation, and visual expression. Runway develops and researches generative AI and multimodal AI models, while also providing a creative AI platform that supports the production workflows of creators and businesses. Its technology is increasingly used in fields requiring advanced visual expression, such as film, television, advertising, VFX, and gaming, helping millions of users unlock new possibilities through AI-assisted creative production. Our company pursues the creation of "heartfelt connections" through various communication services. In recent years, we have positioned generative AI as a crucial technology to support creators' expression and production processes, and have been actively utilizing it in creative production operations. As part of this initiative, we have previously leveraged Runway in our production workflows for video creation, animation, effects, and visual proposals. Through this partnership, MIXI will further develop its use of Runway and strengthen its creative production capabilities. Furthermore, both companies plan to collaborate on creating new creative use cases utilizing generative AI in areas such as gaming, animation, and interactive experiences. ■ Key Examples of Past Runway Utilization Production of "Monster Strike" videos: Completed in approximately 3 days, a process that previously took about 21 days. Production was handled in-house without outsourcing to external production companies. Corporate brand movie production: Completed in approximately 7 days, a process that previously took about 20 days using conventional methods. A hybrid production process combining live-action footage and generative AI was established. Vis