What is the name of the new fragrance launched by the MUCHA brand?

The new fragrance launched by the MUCHA brand is named 'BLEU DESCHAMPS 1897'.

What is the inspiration behind the 'BLEU DESCHAMPS 1897' fragrance?

The 'BLEU DESCHAMPS 1897' fragrance is inspired by Mucha's 1897 poster artwork titled 'BLEU DESCHAMPS,' which was created for laundry detergent.

When and where will the 'BLEU DESCHAMPS 1897' fragrance be available for pre-sale and reservation?

The 'BLEU DESCHAMPS 1897' fragrance will be pre-sold at the Lumine Yurakucho store from April 17, 2026, and reservations will begin on the official online store and in-store from April 24, 2026.

What are the fragrance notes for 'BLEU DESCHAMPS 1897'?

The fragrance notes for 'BLEU DESCHAMPS 1897' are Floral Musky, featuring top notes of White Accord (Bergamot, Blackcurrant, Pear), middle notes of White Freesia, White Rose, White Jasmine, and a musk base.

What product variations are available for the 'BLEU DESCHAMPS 1897' line, and what are their prices?

The product lineup includes Eau de Toilette Bleu Deschamps 1897 (40mL: ¥14,960, 13mL: ¥6,930, 8mL: ¥3,960), Fragrance Hand Soap N Bleu Deschamps (250mL: ¥3,740), and Rich Hand Cream N Bleu Deschamps (40g: ¥3,190).

AI News NQ Analysis

MUCHA Launches New Fragrance 'BLEU DESCHAMPS 1897' Inspired by Fresh Linen and Warm Sunlight

NQ Score 43/100

N1 Content Completeness 6

AI Summary (NQ-processed)

MASH Style Lab Co., Ltd.'s brand MUCHA, officially recognized by the Mucha Foundation, is launching a new fragrance line 'BLEU DESCHAMPS 1897'. Inspired by Alphonse Mucha's 1897 work 'BLEU DESCHAMPS', the collection includes Eau de Toilette, Fragrance Hand Soap, and Rich Hand Cream. Pre-sales begin April 17, 2026, at Lumine Yurakucho store, with general release on May 1, 2026, at all MUCHA stores.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the name of the new fragrance launched by the MUCHA brand?: A: The new fragrance launched by the MUCHA brand is named 'BLEU DESCHAMPS 1897'.
Q: What is the inspiration behind the 'BLEU DESCHAMPS 1897' fragrance?: A: The 'BLEU DESCHAMPS 1897' fragrance is inspired by Mucha's 1897 poster artwork titled 'BLEU DESCHAMPS,' which was created for laundry detergent.
Q: When and where will the 'BLEU DESCHAMPS 1897' fragrance be available for pre-sale and reservation?: A: The 'BLEU DESCHAMPS 1897' fragrance will be pre-sold at the Lumine Yurakucho store from April 17, 2026, and reservations will begin on the official online store and in-store from April 24, 2026.
Q: What are the fragrance notes for 'BLEU DESCHAMPS 1897'?: A: The fragrance notes for 'BLEU DESCHAMPS 1897' are Floral Musky, featuring top notes of White Accord (Bergamot, Blackcurrant, Pear), middle notes of White Freesia, White Rose, White Jasmine, and a musk base.
Q: What product variations are available for the 'BLEU DESCHAMPS 1897' line, and what are their prices?: A: The product lineup includes Eau de Toilette Bleu Deschamps 1897 (40mL: ¥14,960, 13mL: ¥6,930, 8mL: ¥3,960), Fragrance Hand Soap N Bleu Deschamps (250mL: ¥3,740), and Rich Hand Cream N Bleu Deschamps (40g: ¥3,190).