LOIVE Co., Ltd., which operates over 220 women-only fitness studios nationwide, and its original brand "&fit" are collaborating with the popular face mask brand "LuLuLun" to jointly develop the face mask "Mizusara Hydration," optimized for skin after exercise. It will be pre-sold starting July 9, 2026, at the hot yoga studio "loIve," and sequentially released from mid-July at "pilates K," "Surf Fit," and "REDY'S GYM." LuLuLun x &fit Collaboration Mask "Mizusara Hydration" ■ Background of Development In recent years, "active beauty," which efficiently balances exercise and beauty, has gained interest among women who live actively and true to themselves. Skin after exercise, such as during hot yoga, machine Pilates, and fitness, is in a state of high metabolism due to sweating, but also tends to be dehydrated. Driven by the desire to "deliver the best conditioning to skin refreshed by exercise," we developed the "Mizusara" experience, which is "fresh and lightly hydrating," as a studio-limited original face mask not available in drugstores or variety shops. ■ "3 Stories" Commemorating the 18th Anniversary of Hot Yoga Studio loIve 1 "Why This Collaboration Now?" "LuLuLun," which has faced women's bare skin for many years, and "LOIVE Co., Ltd.," which has supported women's physical and mental health. The shared desire of both companies to "make women shine from within" has culminated in this joint development to deliver optimal hydration to skin after exercise, marking the 18th anniversary of hot yoga studio loIve. 2 Expertise in "For Post-Fitness Skin" The face mask jointly developed by loIve and LuLuLun features a special formula considering skin after sweating. By intentionally omitting fragrances, a subtractive approach is taken, ensuring it does not interfere with the pleasant afterglow or breathing post-fitness. It gently conditions post-exercise skin and effectively replenishes moisture that tends to be lacking (※up to the stratum corneum), truly a "face mask for