Release Date: July 1, 2026 (Wed) 100mL ¥18,810 July 1, 2026 (Wed) -- Coach's new men's fragrance, "Coach Pure Platinum Parfum," embodying a sophisticated edge and the spirit of free self-expression, has arrived. An aromatic scent that layers the warmth of amber over lavender, reminiscent of the clear urban air, depicts the sophistication of Coach's birthplace, New York, and the energy of the streets. Coach Pure Platinum Parfum ■ Fragrance Inspiration "Coach Pure Platinum Parfum" draws inspiration from the dynamic architectural beauty of Manhattan and the refined textures woven by metal and glass. Fearlessly expressing oneself -- this is the core spirit of the Coach man. It is a scent that embodies the curious, connected, and confident modern explorer. Coach Creative Director Stuart Vevers says: "The development process for Coach Pure Platinum Parfum was a very enjoyable experience. Fragrance is one of the most personal forms of self-expression. It has the power to tell stories and evoke emotions. This scent reflects the romance and energy of the city, and all the emotions it brings." ■ About the Scent Reinterpreted by perfumer Tanguy Guesnet, the classic codes of men's fragrance have been crafted into a rich, aromatic scent profile with amber as its base. The top notes burst with lavender, mandarin, and apple, evoking clear urban air and bright energy. The heart notes blend the warmth ofラム アブソリュート (Rum Absolute) with the vibrancy of orange blossom and the depth of moss. The base notes leave a dense, alluring trail woven from Ambroxan, labdanum, and cedarwood, creating a long-lasting and memorable impression. Fragrance Family: Amber Aromatic Top Notes: Lavender, Mandarin, Apple Heart Notes: ラム アブソリュート (Rum Absolute), Orange Blossom, Moss Base Notes: Ambroxan, Cedarwood, Labdanum ■ Packaging Design The gunmetal-finished bottle has a modern aesthetic reminiscent of the New York skyline. The brand's iconic "Horse and Carriage" is engraved on the bottle, while a black le