LANY Inc. (Reiny / Headquarters: Shibuya-ku, Tokyo, Representative Director: Keita Takeuchi) has released a free guide titled "Clinic LLMO Guidebook," which summarizes AI search optimization methods for clinic marketing staff and marketers. Patients are beginning to ask AI chatbots like Gemini and ChatGPT direct questions such as "Recommend a reliable cosmetic surgery clinic" or "Which clinic specializes in ICL surgery?" and are considering clinics and making appointments based on the AI's responses. This guide organizes the concepts and approaches for ensuring that a clinic's information is appropriately recommended in AI searches. ▶︎Download the guide here Clinic LLMO Guidebook 1. Background of the "Clinic LLMO Guidebook" Release In areas where decisions require careful comparison and rational judgment, such as choosing a clinic, there is an increasing trend of using AI for information gathering and comparison. Traditionally, patients would search for keywords like "double eyelid surgery clinic Tokyo" or "ICL surgery clinic," compare options, and then decide on a clinic. However, patients are now increasingly asking ChatGPT or Gemini direct questions like "Recommend a good double eyelid surgery clinic in Tokyo" or "Which clinic specializes in ICL surgery?" and are comparing clinics based on the AI's answers. In other words, the process of choosing a clinic is shifting to "Ask AI → Narrow down candidates → Check clinic website → Book appointment/Visit." In fact, LANY has been receiving many inquiries from clinics regarding LLMO support. Against the backdrop of rising advertising costs and declining traffic from search engines, an increasing number of clinics are considering and starting to implement "LLMO (Large Language Model Optimization)" as a countermeasure for AI search. ■ Survey Overview Survey Target: Companies that inquired about LANY's LLMO diagnosis Survey Period: July-September 2025 Number of Companies: 115 Based on these changes, we created this guidebo