Hakoboya, an international shipping DX service provided by Kousoku Offset Inc. (President and CEO: Satoshi Shimada, Headquarters: Nishi-ku, Osaka), has been adopted by JEUGIA Sanjo Main Store (11 Ishibashi-cho, Nakagyo-ku, Kyoto). ■ The "Cannot Take Home" Problem Highlighted by Expanding Inbound Demand JEUGIA, founded in 1898, is located in a shopping street bustling with foreign tourists, leading to an increase in foreign visitors in recent years. In particular, tourists from Europe, America, and Taiwan are purchasing Japanese-made electric guitars, electric basses, flutes, and electronic instruments. Japanese-made flutes, in particular, are highly regarded worldwide and are currently in short supply, indicating their popularity. On the other hand, a problem existed with purchasing large instruments: "We cannot take them home to our country." The demand for Japanese-made electric guitars is so high that some tourists even want to take them home after disassembling them, and shipping issues were also observed. ▲ Popular Fender Japanese-made electric guitars and basses ▲ World-class Japanese-made flutes, currently in short supply. ■ Solving "Cannot Purchase" with the Introduction of "Hakoboya," an International Shipping Slip DX Service To resolve this situation, they introduced "Hakoboya," a service that allows for easy international shipping procedures via smartphone. Since its introduction, tourists from Switzerland, the United States, Malaysia, and other countries have utilized Hakoboya when purchasing electric guitars. This prevents lost sales opportunities in the context of large instrument purchases. The issue of "wanting to buy but unable to take it home" in inbound demand is a phenomenon that can occur at other retailers as well. JEUGIA's initiative appears to be a model case for future inbound business, offering a concrete solution to such challenges. ● Read the full case study interview with Juji-ya Co., Ltd. https://info.hako-bu.net/cases/jeugia-sanjo-main