When and where will the limited‑time "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY" be held, including the exact dates and venue details?

The aroma shop will operate for three days from Friday, April 3, 2026, through Sunday, April 5, 2026, at the event space on the former Sannosuke site in Shibuya, Japan.

What specific product changes does the event commemorate, and how are these changes scheduled to be implemented?

The event commemorates the package design change of the three main SPRING VALLEY BREWERY products and the mid‑content renewal of the SPRING VALLEY BREWERY JAPAN Ale Fragrance, both of which will be rolled out beginning in mid‑December 2025.

Which olfactory artist partnered with SPRING VALLEY BREWERY to create the original hop‑inspired aromas featured at the shop?

The original aromas inspired by hop fragrance were developed in collaboration with olfactory artist Kan Izumi, who worked closely with SPRING VALLEY BREWERY for this limited‑time experience.

What is the role and significance of the "Murakami Seven" hop in the 1F immersive hop‑field space and the JAPAN Ale Fragrance renewal?

The "Murakami Seven" hop, described as a miracle Japanese hop, has its amount increased in the JAPAN Ale Fragrance renewal, resulting in a crisper taste, reduced bitterness and astringency, while preserving a gorgeous aromatic profile presented on the first‑floor hop‑field installation.

Which executive of Kirin Beer Co., Ltd. announced the focus on hop aroma and the launch of the craft aroma shop, and what is his title?

President Hideki Horiguchi of Kirin Beer Co., Ltd. announced the company's emphasis on the aroma of hops and the opening of the limited‑time "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY".

AI News NQ Analysis

New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

NQ Score 100/100

AI Summary (NQ-processed)

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHOP" event in Shibuya to celebrate the renewal of its "JAPAN Ale Fragrance" and package designs. The event offers a unique experience focusing on the aroma of hops, featuring collaborations with olfactory artist Kan Izumi and highlighting the rare Japanese hop "Murakami Seven." Visitors can enjoy aroma experiences and a tasting of three craft beers.

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Frequently Asked Questions

Q: When and where will the limited‑time "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY" be held, including the exact dates and venue details?: A: The aroma shop will operate for three days from Friday, April 3, 2026, through Sunday, April 5, 2026, at the event space on the former Sannosuke site in Shibuya, Japan.
Q: What specific product changes does the event commemorate, and how are these changes scheduled to be implemented?: A: The event commemorates the package design change of the three main SPRING VALLEY BREWERY products and the mid‑content renewal of the SPRING VALLEY BREWERY JAPAN Ale Fragrance, both of which will be rolled out beginning in mid‑December 2025.
Q: Which olfactory artist partnered with SPRING VALLEY BREWERY to create the original hop‑inspired aromas featured at the shop?: A: The original aromas inspired by hop fragrance were developed in collaboration with olfactory artist Kan Izumi, who worked closely with SPRING VALLEY BREWERY for this limited‑time experience.
Q: What is the role and significance of the "Murakami Seven" hop in the 1F immersive hop‑field space and the JAPAN Ale Fragrance renewal?: A: The "Murakami Seven" hop, described as a miracle Japanese hop, has its amount increased in the JAPAN Ale Fragrance renewal, resulting in a crisper taste, reduced bitterness and astringency, while preserving a gorgeous aromatic profile presented on the first‑floor hop‑field installation.
Q: Which executive of Kirin Beer Co., Ltd. announced the focus on hop aroma and the launch of the craft aroma shop, and what is his title?: A: President Hideki Horiguchi of Kirin Beer Co., Ltd. announced the company's emphasis on the aroma of hops and the opening of the limited‑time "CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY".