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New Experience to Enjoy Craft Beer Not Just by 'Drinking' but Also by 'Aroma': 'CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY' Opening Report

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AI Summary (NQ-processed)

Kirin Beer's craft beer brand, "SPRING VALLEY BREWERY," is launching a limited-time "CRAFT AROMA SHOP" event in Shibuya to celebrate the renewal of its "JAPAN Ale Fragrance" and package designs. The event offers a unique experience focusing on the aroma of hops, featuring collaborations with olfactory artist Kan Izumi and highlighting the rare Japanese hop "Murakami Seven." Visitors can enjoy aroma experiences and a tasting of three craft beers.

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Frequently Asked Questions

Q: What is special about the SPRING VALLEY BREWERY's JAPAN Ale Fragrance launched on April 5, 2024?
A: SPRING VALLEY BREWERY renewed its JAPAN Ale Fragrance and packaging to highlight the aroma of hops, especially Murakami Seven.
Q: Which brand collaborated with olfactory artist Kan Izumi for the CRAFT AROMA SHOP event?
A: Kirin Beer's SPRING VALLEY BREWERY collaborated with olfactory artist Kan Izumi for the CRAFT AROMA SHOP experience.
Q: Where did the CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY open in April 2024?
A: The CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY opened in Shibuya in April 2024 for a limited time.
Q: How many craft beers can visitors taste at the CRAFT AROMA SHOP event?
A: Visitors can taste three craft beers during the CRAFT AROMA SHOP Presented by SPRING VALLEY BREWERY event.
Q: What is the name of the rare Japanese hop featured at the SPRING VALLEY BREWERY aroma event?
A: The rare Japanese hop featured at the event is called Murakami Seven, highlighted for its unique aromatic profile.