What was the overall AI search experience rate among consumers in the December 2025 survey, and how did it compare to the April 2025 rate?

The December 2025 survey reported a 64.0% AI search experience rate, up from 47.1% in April 2025, a rise of 16.9 percentage points.

Which company conducted the second survey on generative AI usage in product search, and who is its representative director and president?

Itsumo Inc., headquartered in Chiyoda-ku, Tokyo, conducted the survey, and its representative director and president is Mamoru Sakamoto.

How many respondents participated in the December 2025 web questionnaire survey targeting Japanese consumers aged 20 to 60, and what was the gender composition?

The survey included 534 respondents, consisting of both men and women in Japan aged from their 20s to 60s.

What proportion of consumers in their 60s reported having used AI for product search according to the December 2025 survey results?

Over half of consumers in their 60s, meaning more than 50%, reported having used AI for product search in the December 2025 survey.

Which e‑commerce specialized AI platforms were mentioned as part of the AI search tools used by consumers in the December 2025 survey?

The survey listed ChatGPT, Gemini, Bing Copilot, Google AI mode, and Amazon Rufus as the AI search tools, highlighting the emergence of e‑commerce specialized AI such as Amazon Rufus.

AI News NQ Analysis

Not Just a Trend for the Young: One in Two People in Their 60s Use AI for Product Search. The Reality of Generative AI Adoption Rapidly Spreading to Seniors

NQ Score 100/100

AI Summary (NQ-processed)

A survey by Itsumo Inc. found that the rate of AI search experience among consumers aged 20-60 significantly increased from 47.1% in April 2025 to 64.0% in December 2025. This indicates that AI has transitioned from an experimental tool to a daily shopping utility in just eight months, with over half of those in their 60s also utilizing AI for product searches.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the overall AI search experience rate among consumers in the December 2025 survey, and how did it compare to the April 2025 rate?: A: The December 2025 survey reported a 64.0% AI search experience rate, up from 47.1% in April 2025, a rise of 16.9 percentage points.
Q: Which company conducted the second survey on generative AI usage in product search, and who is its representative director and president?: A: Itsumo Inc., headquartered in Chiyoda-ku, Tokyo, conducted the survey, and its representative director and president is Mamoru Sakamoto.
Q: How many respondents participated in the December 2025 web questionnaire survey targeting Japanese consumers aged 20 to 60, and what was the gender composition?: A: The survey included 534 respondents, consisting of both men and women in Japan aged from their 20s to 60s.
Q: What proportion of consumers in their 60s reported having used AI for product search according to the December 2025 survey results?: A: Over half of consumers in their 60s, meaning more than 50%, reported having used AI for product search in the December 2025 survey.
Q: Which e‑commerce specialized AI platforms were mentioned as part of the AI search tools used by consumers in the December 2025 survey?: A: The survey listed ChatGPT, Gemini, Bing Copilot, Google AI mode, and Amazon Rufus as the AI search tools, highlighting the emergence of e‑commerce specialized AI such as Amazon Rufus.