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Men's Apparel Brand "mù_": "We didn't set out to make a jacket." - Releasing the brand's first jacket born from a passion for fabric.

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AI Summary (NQ-processed)

Men's apparel brand mù_ is launching its first jacket, the "ROUND HEM JACKET," on April 10, 2026. This jacket's design stems from the brand's dedication to fabric, utilizing a tough yet soft TC material to blend casual and elegant elements. A popup store will be held in Futako Tamagawa to commemorate the release.

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Frequently Asked Questions

Q: When will the "ROUND HEM JACKET" by the brand mù_ be officially released?
A: The jacket is scheduled to be released on Friday, April 10, 2026.
Q: Where and when will the brand hold its three-day POPUP STORE to coincide with the launch?
A: The POPUP STORE will be held at Futako Tamagawa Tsutaya Electrics E-room1 from April 10 to April 12, 2026.
Q: What kind of fabric is used for the "ROUND HEM JACKET" and what are its characteristics?
A: It uses TC material which is processed to remove stiffness, resulting in a soft drape while retaining its tough and firm characteristics.
Q: What specific design elements are combined to create the elegant yet casual impression of the jacket?
A: The design combines casual elements like dropped shoulders and a rounded hem with jacket elements such as lapels and side vents.
Q: Where can customers find details on the background and design of this item's creation?
A: Details are available in a journal article on the brand's official website and on YouTube.