New TV Commercial "Realization! One Push ~Hanada in the Dressing Room~" Featuring New Brand Ambassadors Hakata Hanamaru and Daikichi for Men's Bigen Released
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AI Summary (NQ-processed)
Hoyu Co., Ltd. has launched a new TV commercial for its men's gray hair dye brand, "Men's Bigen," featuring popular comedy duo Hakata Hanamaru and Daikichi as brand ambassadors. The commercial, titled "Realization! One Push ~Hanada in the Dressing Room~", began airing nationwide on April 3, 2026. The product itself underwent a renewal in January 2026, offering improved dyeing and color retention.
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Frequently Asked Questions
- Q: When will Hoyu Co., Ltd. begin broadcasting the new TV commercial for Men's Bigen featuring Hakata Hanamaru and Daikichi?
- A: Hoyu Co., Ltd. will begin broadcasting the new TV commercial on Friday, April 3, 2026, nationwide, excluding some regions.
- Q: Who are the new brand ambassadors for the men's gray hair dye brand Men's Bigen in the new TV commercial?
- A: The new brand ambassadors for Men's Bigen are the popular comedy duo Hakata Hanamaru and Daikichi, featured in the 'Realization! One Push ~Hanada in the Dressing Room~' campaign.
- Q: What is the name of the new TV commercial launched by Hoyu for Men's Bigen in 2026?
- A: The name of the new TV commercial launched by Hoyu for Men's Bigen is 'Realization! One Push ~Hanada in the Dressing Room~'.
- Q: What product improvements does the updated Men's Bigen One Push offer according to the article?
- A: The updated Men's Bigen One Push offers the best dyeing and color retention in its history, along with a refreshed package, starting from product renewals in January 2026.
- Q: What market position does Men's Bigen hold in the men's gray hair dye category as of December 2025?
- A: Men's Bigen is the No. 1 brand in annual sales in the men's gray hair dye market, based on cumulative sales amount from November 2024 to December 2025, according to Intage SRI+.