Hotland Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Morio Sase), which operates Tsukiji Gindako, announces that its consolidated subsidiary, Always Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Yoshiyuki Uchida), which operates bar businesses such as "Gindako Highball Sakaba" and "Odenya Takeshi," will open "Gindako Highball Sakaba Matsumoto Ekimae Store," its first store in Nagano Prefecture, on Tuesday, July 7, 2026. "Gindako Highball Sakaba Matsumoto Ekimae Store" is conveniently located within walking distance of the Oshiroguchi (East Exit) of JR Matsumoto Station, making it easily accessible not only for local customers but also for tourists and business travelers visiting Matsumoto. The store offers freshly baked, piping hot "Takoyaki" and a variety of food and drink menus, centered around refreshing super-carbonated highballs. Enjoy your meal and drinks with conversation in a lively atmosphere lit by red lanterns. Takeout service (excluding some items) is also available, allowing you to enjoy Tsukiji Gindako's "Zettai Umai!! Takoyaki" at home or on the go. Top left: "Zettai Umai!! Takoyaki," Top right: "Negidako," Bottom left: "Cheese Mentaiko," Bottom right: "Teritama" product images. To celebrate this opening, a grand opening campaign will be held for five days only, from Tuesday, July 7, 2026, to Saturday, July 11, 2026. During this period, popular drinks "Jim Beam Highball" and "Kodawari Sakaba no Lemon Sour" will be offered at 99 yen (108 yen incl. tax) per glass, all day long. [Campaign Overview] ■Campaign Period Tuesday, July 7, 2026 - Saturday, July 11, 2026 ■Campaign Details During the campaign period, two popular alcoholic drinks will be offered at 99 yen (108 yen incl. tax) per glass, all day long. ■Eligible Products - Jim Beam Highball - Kodawari Sakaba no Lemon Sour *Only regular sizes are eligible. *This campaign is exclusive to "Gindako Highball Sakaba Matsumoto Ekimae Store." *Campaign details are subject t