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KADOKAWA's Newspaper Advertisement for "The Vampire Who Can't Suck Properly" Wins Work Award at the 93rd Mainichi Advertising Design Award

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KADOKAWA announced that its newspaper advertisement for the comic "Chanto Suenai Kyuuketsuki-chan" received the Work Award in the Advertiser Participation Works Division at the 93rd Mainichi Advertising Design Award ceremony held on April 13, 2026. The interactive ad, published in the Mainichi Shimbun on November 8, 2025, featured a mechanism allowing readers to simulate a vampire bite by placing their arm on the newspaper. KADOKAWA employee Shuhei Abe led the planning and production, marking his fifth advertising award.

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Frequently Asked Questions

Q: What award did KADOKAWA's advertisement for "The Vampire Who Can't Suck Properly" win?
A: KADOKAWA's newspaper advertisement for "Chanto Suenai Kyuuketsuki-chan" won the Work Award in the Advertiser Participation Works Division at the 93rd Mainichi Advertising Design Award.
Q: When and where was the award ceremony for the 93rd Mainichi Advertising Design Award held?
A: The award ceremony for the 93rd Mainichi Advertising Design Award took place on April 13, 2026, at Hotel Chinzanso Tokyo.
Q: What was unique about the award-winning advertisement for "The Vampire Who Can't Suck Properly"?
A: The award-winning advertisement was designed to be interactive, encouraging readers to place their arm on the newspaper to simulate a vampire bite with the catchphrase "Itadakima-chu!".
Q: Who was the Creative Director, Copywriter, and Art Director for the award-winning advertisement?
A: Shuhei Abe, a KADOKAWA employee, served as the Creative Director, Copywriter, and Art Director for the project.
Q: How long has the Mainichi Advertising Design Award been established and what is its significance?
A: The Mainichi Advertising Design Award, established in 1931, is Japan's longest-running advertising award.