Daiya Co., Ltd. (Head Office: Nakano-ku, Tokyo), which develops laundry products, announces that its official Instagram posts featuring "Rascal," who serves as the company's laundry ambassador, have reached 50 posts as of the end of May 2026. The popular character "Rascal," who evokes the image of washing (laundry), is Daiya Co., Ltd.'s laundry ambassador and also appears as the icon on the official Instagram account. ▼Daiya Official Instagram https://www.instagram.com/daiyaidea/ On its official Instagram account, the company shares practical content to resolve "minor stresses" in laundry, which is indispensable in busy daily life. Since May 2025, they have been posting weekly laundry tips that can be learned with "Rascal," continuing to provide "useful x fun" information. Laundry information, which can often be technical, is conveyed with the approachable "Rascal," making it intuitive and easy-to-understand content that has gained support from many users. ■Top 3 Most Saved Posts Among the posts featuring "Rascal," the following have garnered particular support based on user saves and reactions: 1st Place: How to Wash Blankets Correctly (Posted: Nov 2025) 2nd Place: Daiya's Laundry Nets Will Be Useful This Autumn. (Posted: Sep 2025) 3rd Place: How to Use Laundry Nets for Winter Clothes Differently (Posted: Nov 2025) ■Characteristics of Popular Posts Revealed by Save Behavior: Up to Approx. 7 Times More Saves Than Regular Posts Some posts featuring "Rascal" recorded up to approximately 7 times more saves compared to the median of regular posts since May 2025. This indicates the high level of user interest generated by "Rascal's" appearance. Furthermore, the posts that ranked this time primarily focused on familiar laundry information related to seasonal clothing and laundry items such as blankets, winter clothes, and cardigans. This result shows that users are seeking "information that is useful right now" that addresses their laundry concerns specific to the season.