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Baz Luhrmann's 'EPiC' Hits Theaters in Japan! A Symbol of Authentic's Content-Driven Brand Expansion Strategy

NQ Score 93/100
N1 Content Completeness 5

AI Summary (NQ-processed)

Director Baz Luhrmann reconstructed 59 hours of unreleased archives found during the production of 'Elvis' into a new concert film 'EPiC'. Released in Japan in May 2026, the film exemplifies Authentic Brands Group's strategy of expanding IP value through premium content.

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Frequently Asked Questions

Q: Where can I watch 'EPiC: Elvis Presley in Concert' in Japan?
A: The film premiered in IMAX on May 15, 2026, and expanded to over 90 screens nationwide on May 22, 2026.
Q: Who directed the Elvis movie EPiC?
A: The movie was directed and produced by Academy Award-winning director Baz Luhrmann and his team using archival footage.
Q: Is there an Elvis exhibition in Tokyo?
A: Yes, a special exhibition is being held at the PARCO Theater in Tokyo from May 22 to June 21, 2026, coinciding with the film release.