Coca-Cola System to Relaunch "Fanta Grape" and "Fanta Orange" on April 13, 2026, Utilizing AI Technology for Enhanced Flavor
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The Coca-Cola System in Japan will release renewed "Fanta Grape" and "Fanta Orange" nationwide on April 13, 2026. This marks the first time AI technology from The Coca-Cola Company's global development method has been applied to Japanese Coca-Cola products, aiming for a fruitier and more refreshing taste based on analysis of Japanese consumer preferences. Concurrently, digital campaigns on TikTok, X, and Coke ON, along with a new "Fanta Gakuen" TV commercial, will launch.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: When will the renewed Fanta Grape and Fanta Orange be relaunched in Japan?
- A: The renewed Fanta Grape and Fanta Orange will be relaunched nationwide in Japan on April 13, 2026, which falls on a Monday.
- Q: What new technology is being utilized for the flavor enhancement of Fanta Grape and Fanta Orange?
- A: AI technology, a global development method of The Coca-Cola Company, is being utilized for the first time in Japanese Coca-Cola products to enhance the flavor of Fanta Grape and Fanta Orange.
- Q: How did AI contribute to the flavor development of the renewed Fanta products?
- A: AI analyzed extensive taste data and consumer evaluation data to identify Japanese preferences, leading to a fruitier and more refreshing taste for both Fanta Grape and Fanta Orange.
- Q: What kind of digital campaigns will be launched to promote the relaunched Fanta products?
- A: Digital campaigns featuring gamification elements will commence on April 13, 2026, across TikTok, X, and Coke ON, including 'Face Dance Battle' on TikTok, 'Fanta Quick Push Battle' on X, and 'Point Scramble Battle' on the Coke ON app.
- Q: What are some of the prizes that can be won through the digital campaigns for the relaunched Fanta?
- A: Prizes that can be won through the digital campaigns include drink tickets and product cases.