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Why Don't Novels Sell? Editor Who Launched Kyogoku Natsuhiko Says the Key Is Written Language [Book Excerpt]

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The shrinking publishing market is a global challenge. Atsushi Karaki, a legendary editor from Japan's Kodansha who launched authors like Kyogoku Natsuhiko and Mori Hiroshi, suggests the root cause of poor novel sales might lie in 'written language.' An excerpt from his new book, 'The Talent Appraiser,' argues that the 'colloquial style' established in the Meiji era is now disconnected from the linguistic sense of young people who write daily on social media. He posits that innovating this style, as authors like Nisio Isin and Ryo Asai have done, is the key to attracting new readers and securing the future of the novel.

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Frequently Asked Questions

Q: What is the title of Atsushi Karaki's new book published by Kodansha that discusses novel sales decline?
A: The title of Atsushi Karaki's new book is 'The Talent Appraiser'.
Q: Which editor at Kodansha launched author Kyogoku Natsuhiko according to the article?
A: Atsushi Karaki, a legendary editor at Kodansha, launched Kyogoku Natsuhiko.
Q: What era established the colloquial writing style criticized by Atsushi Karaki in 'The Talent Appraiser'?
A: The colloquial writing style was established in the Meiji era, according to Karaki.
Q: Which authors does Atsushi Karaki cite as innovators of written language in his 2024 book?
A: Atsushi Karaki cites Nisio Isin and Ryo Asai as innovators of written language.
Q: Why does Atsushi Karaki believe young readers are disconnected from modern novels in 2024?
A: Karaki believes young readers are disconnected due to the Meiji-era written language style.