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One-Day Pop-Up Shop 'Clothes, Vegetables, and Books Direct Sale' Opens at 'BEAMS Harajuku' on Thursday, April 9th

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AI Summary (NQ-processed)

BEAMS Co., Ltd. announced a one-day event titled 'Clothes, Vegetables, and Books Direct Sale' at 'BEAMS Harajuku' on April 9th (Thursday) to commemorate the release of 'I AM BEAMS' Vol.11 'KATO'. The event will feature a先行 sale of the personal book 'KATO', fresh 'Kamakura Vegetables' harvested in Kamakura, and commemorative T-shirts. Additionally, the second delivery of the 10th-anniversary SSZ 26SS collection will be released.

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Frequently Asked Questions

Q: When and where is the one‑day “Clothes, Vegetables, and Books Direct Sale” event being held?
A: It is on Thursday, April 9th, 2026 at BEAMS Harajuku, located at 3‑24‑7 Jingumae, Shibuya‑ku, Tokyo, on the 1st and 2nd floors.
Q: Which book is being pre‑sold at the event and when will its general release occur?
A: The personal book “KATO”, volume 11 of the “I AM BEAMS” series, is available for pre‑sale on April 9th, 2026, with general release on Friday, April 10th, 2026.
Q: What special food items and merchandise are offered to visitors during the event?
A: Freshly harvested Kamakura Vegetables from Kamakura and commemorative T‑shirts featuring the “KATO” book are sold, alongside the 2nd delivery of the 10th anniversary 26SS clothing collection.
Q: Who is the president of BEAMS Co., Ltd., the company organizing the pop‑up shop, and what is the company’s headquarters location?
A: Yo Shitara serves as president of BEAMS Co., Ltd., whose headquarters are situated in Shibuya‑ku, Tokyo.
Q: What additional experiences besides sales does the event provide to attendees, according to the announcement?
A: Attendees can view part of Kato’s personal belongings and collected materials displayed in the venue, gaining insight into his aesthetic sensibilities and the origins of his philosophy.